Your SlideShare is downloading. ×
Princeton Author Day 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Princeton Author Day 2011

617

Published on

This is a social media primer for authors I presented at the Princeton Public Library's Independent Author Day 2011.

This is a social media primer for authors I presented at the Princeton Public Library's Independent Author Day 2011.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
617
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By Don Lafferty Independent Author Day 2011
  • 2.
    • Create your Personal Brand
    • Create Content
    • Create Your Internet Footprint
    • Grow Your Community [Wisely]
  • 3.
    • Setting goals
    • How to listen effectively and why
    • Essential Web Presence Components
    • Business Development 101
    • Measuring Results
    • Q&A
  • 4. Be Successful Every Day
  • 5.
    • Why am I here?
    • Why should anybody care?
  • 6.
    • Readers
    • Colleagues
    • Booksellers
    • Connectors/Media
  • 7. Excellent Salespeople are Excellent Listeners
  • 8.
    • What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
  • 9.
    • Create a KEY WORD LIST
  • 10.
    • Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf?
  • 11.
    • Create a KEY WORD LIST
    • Make a list of AUTHORS and EXPERTS
  • 12.
    • What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book?
  • 13.
    • Create a KEY WORD LIST
    • Make a list of AUTHORS and EXPERTS
    • Make a list of other COMMUNITIES associated with the book.
  • 14.
    • Set up a LISTENING POST.
  • 15.
    • GOOGLE ALERTS
    • TWITTER SEARCH
    • NUTSHELL MAIL
    • RSS/GOOGLE READER
    • OTHERS
  • 16.
    • www.search.twitter.com
  • 17.
    • Blogs
    • Traditional Media
    • Status Updates
    • Press Releases
    • Event Announcements
    • Events in REAL TIME
  • 18.
    • Readers
    • Colleagues
    • Booksellers
    • Connectors/Media
  • 19. Establish Your Internet Footprint
  • 20.
    • Website/Blog
    • Facebook
    • Twitter
    • LinkedIn
    • LibraryThing
    • Goodreads
    • YouTube
    • Indiebound
    • Amazon Author Central
    • MySpace
    • Others
  • 21.  
  • 22.  
  • 23. Affecting Desired Outcomes
  • 24.
    • 2
    • CLICKS FROM A
    • CONVERSION
  • 25.
    • 2
    • CLICKS FROM A
    • SALE
  • 26.
    • Readers
    • Colleagues
    • Booksellers
    • Connectors/Media
  • 27.
    • Buy /Recommend Your Book
    • Colleagues
    • Booksellers
    • Connectors/Media
  • 28.
    • Readers
    • Introduce You to Their Readers
    • Booksellers
    • Connectors/Media
  • 29.
    • Readers
    • Colleagues
    • Hand Sell Your Book
    • Connectors/Media
  • 30.
    • Readers
    • Colleagues
    • Booksellers
    • Talk About You and Your Book
  • 31.
    • Content Marketing
    • Interruption Marketing
    • Email Marketing
  • 32.
    • Create a Blog Post (Value)
    • Post the (bit.ly shortened) link on Facebook
    • Post the link on Twitter
    • Use the link when leaving comments on blogs where the content of your post is relevant.
  • 33.
    • Create a Blog Post (Value)
    • Post the (bit.ly shortened) link on Facebook
    • Post the link on Twitter
    • Use the link when leaving comments on blogs where the content of your post is relevant.
  • 34.
    • Use the link
    • when leaving comments
    • on blogs where the
    • content of your post
    • is relevant.
  • 35.
    • MILITARY COMMUNITY
  • 36.
    • Create a Tweet that will be engaging to the Military Market
    • Post the link on Twitter
    • Use the link when leaving comments on blogs where the content of your post is relevant.
  • 37.
    • Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
  • 38.
    • If you want your tweets re-tweeted, keep them to 120 characters in length.
  • 39.
    • Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
  • 40.
    • Go to the Twitter accounts of known military bloggers and military wives organizations.
    • Follow, follow, follow
  • 41. How to Give ‘em What They Want
  • 42.
    • # of Mentions
    • # of Shares
    • # Blog Comments
    • Bit.ly
    • Facebook Insights
    • Google Analytics
    • BookScan
    • Royalty Statement

×