Princeton Author Day 2011

By Don Lafferty Independent Author Day 2011

Create your Personal Brand
Create Content
Create Your Internet Footprint
Grow Your Community [Wisely]

Setting goals
How to listen effectively and why
Essential Web Presence Components
Business Development 101
Measuring Results
Q&A

Be Successful Every Day

Why am I here?
Why should anybody care?

Readers
Colleagues
Booksellers
Connectors/Media

Excellent Salespeople are Excellent Listeners

What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?

Create a KEY WORD LIST

Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf?

Make a list of AUTHORS and EXPERTS

What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book?

Make a list of AUTHORS and EXPERTS
Make a list of other COMMUNITIES associated with the book.

Set up a LISTENING POST.

GOOGLE ALERTS
TWITTER SEARCH
NUTSHELL MAIL
RSS/GOOGLE READER
OTHERS

www.search.twitter.com

Blogs
Traditional Media
Status Updates
Press Releases
Event Announcements
Events in REAL TIME

Readers
Colleagues
Booksellers
Connectors/Media

Establish Your Internet Footprint

Website/Blog
Facebook
Twitter
LinkedIn
LibraryThing
Goodreads
YouTube
Indiebound
Amazon Author Central
MySpace
Others

Affecting Desired Outcomes

2
CLICKS FROM A
CONVERSION

2
CLICKS FROM A
SALE

Readers
Colleagues
Booksellers
Connectors/Media

Buy /Recommend Your Book
Colleagues
Booksellers
Connectors/Media

Readers
Introduce You to Their Readers
Booksellers
Connectors/Media

Readers
Colleagues
Hand Sell Your Book
Connectors/Media

Readers
Colleagues
Booksellers
Talk About You and Your Book

Content Marketing
Interruption Marketing
Email Marketing

Create a Blog Post (Value)
Post the (bit.ly shortened) link on Facebook
Post the link on Twitter
Use the link when leaving comments on blogs where the content of your post is relevant.

Use the link
when leaving comments
on blogs where the
content of your post
is relevant.

MILITARY COMMUNITY

Create a Tweet that will be engaging to the Military Market
Post the link on Twitter
Use the link when leaving comments on blogs where the content of your post is relevant.

Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link

If you want your tweets re-tweeted, keep them to 120 characters in length.

Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link

Go to the Twitter accounts of known military bloggers and military wives organizations.
Follow, follow, follow

How to Give ‘em What They Want

# of Mentions
# of Shares
# Blog Comments
Bit.ly
Facebook Insights
Google Analytics
BookScan
Royalty Statement

Princeton Author Day 2011

by Don Lafferty on Mar 19, 2011

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Princeton Author Day 2011 — Presentation Transcript