Princeton Author Day 2011

666
-1

Published on

This is a social media primer for authors I presented at the Princeton Public Library's Independent Author Day 2011.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
666
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Princeton Author Day 2011

  1. 1. By Don Lafferty Independent Author Day 2011
  2. 2. <ul><li>Create your Personal Brand </li></ul><ul><li>Create Content </li></ul><ul><li>Create Your Internet Footprint </li></ul><ul><li>Grow Your Community [Wisely] </li></ul>
  3. 3. <ul><li>Setting goals </li></ul><ul><li>How to listen effectively and why </li></ul><ul><li>Essential Web Presence Components </li></ul><ul><li>Business Development 101 </li></ul><ul><li>Measuring Results </li></ul><ul><li>Q&A </li></ul>
  4. 4. Be Successful Every Day
  5. 5. <ul><li>Why am I here? </li></ul><ul><li>Why should anybody care? </li></ul>
  6. 6. <ul><li>Readers </li></ul><ul><li>Colleagues </li></ul><ul><li>Booksellers </li></ul><ul><li>Connectors/Media </li></ul>
  7. 7. Excellent Salespeople are Excellent Listeners
  8. 8. <ul><li>What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS? </li></ul>
  9. 9. <ul><li>Create a KEY WORD LIST </li></ul>
  10. 10. <ul><li>Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf? </li></ul>
  11. 11. <ul><li>Create a KEY WORD LIST </li></ul><ul><li>Make a list of AUTHORS and EXPERTS </li></ul>
  12. 12. <ul><li>What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book? </li></ul>
  13. 13. <ul><li>Create a KEY WORD LIST </li></ul><ul><li>Make a list of AUTHORS and EXPERTS </li></ul><ul><li>Make a list of other COMMUNITIES associated with the book. </li></ul>
  14. 14. <ul><li>Set up a LISTENING POST. </li></ul>
  15. 15. <ul><li>GOOGLE ALERTS </li></ul><ul><li>TWITTER SEARCH </li></ul><ul><li>NUTSHELL MAIL </li></ul><ul><li>RSS/GOOGLE READER </li></ul><ul><li>OTHERS </li></ul>
  16. 16. <ul><li>www.search.twitter.com </li></ul>
  17. 17. <ul><li>Blogs </li></ul><ul><li>Traditional Media </li></ul><ul><li>Status Updates </li></ul><ul><li>Press Releases </li></ul><ul><li>Event Announcements </li></ul><ul><li>Events in REAL TIME </li></ul>
  18. 18. <ul><li>Readers </li></ul><ul><li>Colleagues </li></ul><ul><li>Booksellers </li></ul><ul><li>Connectors/Media </li></ul>
  19. 19. Establish Your Internet Footprint
  20. 20. <ul><li>Website/Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>LibraryThing </li></ul><ul><li>Goodreads </li></ul><ul><li>YouTube </li></ul><ul><li>Indiebound </li></ul><ul><li>Amazon Author Central </li></ul><ul><li>MySpace </li></ul><ul><li>Others </li></ul>
  21. 23. Affecting Desired Outcomes
  22. 24. <ul><li>2 </li></ul><ul><li>CLICKS FROM A </li></ul><ul><li>CONVERSION </li></ul>
  23. 25. <ul><li>2 </li></ul><ul><li>CLICKS FROM A </li></ul><ul><li>SALE </li></ul>
  24. 26. <ul><li>Readers </li></ul><ul><li>Colleagues </li></ul><ul><li>Booksellers </li></ul><ul><li>Connectors/Media </li></ul>
  25. 27. <ul><li>Buy /Recommend Your Book </li></ul><ul><li>Colleagues </li></ul><ul><li>Booksellers </li></ul><ul><li>Connectors/Media </li></ul>
  26. 28. <ul><li>Readers </li></ul><ul><li>Introduce You to Their Readers </li></ul><ul><li>Booksellers </li></ul><ul><li>Connectors/Media </li></ul>
  27. 29. <ul><li>Readers </li></ul><ul><li>Colleagues </li></ul><ul><li>Hand Sell Your Book </li></ul><ul><li>Connectors/Media </li></ul>
  28. 30. <ul><li>Readers </li></ul><ul><li>Colleagues </li></ul><ul><li>Booksellers </li></ul><ul><li>Talk About You and Your Book </li></ul>
  29. 31. <ul><li>Content Marketing </li></ul><ul><li>Interruption Marketing </li></ul><ul><li>Email Marketing </li></ul>
  30. 32. <ul><li>Create a Blog Post (Value) </li></ul><ul><li>Post the (bit.ly shortened) link on Facebook </li></ul><ul><li>Post the link on Twitter </li></ul><ul><li>Use the link when leaving comments on blogs where the content of your post is relevant. </li></ul>
  31. 33. <ul><li>Create a Blog Post (Value) </li></ul><ul><li>Post the (bit.ly shortened) link on Facebook </li></ul><ul><li>Post the link on Twitter </li></ul><ul><li>Use the link when leaving comments on blogs where the content of your post is relevant. </li></ul>
  32. 34. <ul><li>Use the link </li></ul><ul><li>when leaving comments </li></ul><ul><li>on blogs where the </li></ul><ul><li>content of your post </li></ul><ul><li>is relevant. </li></ul>
  33. 35. <ul><li>MILITARY COMMUNITY </li></ul>
  34. 36. <ul><li>Create a Tweet that will be engaging to the Military Market </li></ul><ul><li>Post the link on Twitter </li></ul><ul><li>Use the link when leaving comments on blogs where the content of your post is relevant. </li></ul>
  35. 37. <ul><li>Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link </li></ul>
  36. 38. <ul><li>If you want your tweets re-tweeted, keep them to 120 characters in length. </li></ul>
  37. 39. <ul><li>Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link </li></ul>
  38. 40. <ul><li>Go to the Twitter accounts of known military bloggers and military wives organizations. </li></ul><ul><li>Follow, follow, follow </li></ul>
  39. 41. How to Give ‘em What They Want
  40. 42. <ul><li># of Mentions </li></ul><ul><li># of Shares </li></ul><ul><li># Blog Comments </li></ul><ul><li>Bit.ly </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Google Analytics </li></ul><ul><li>BookScan </li></ul><ul><li>Royalty Statement </li></ul>

×