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Connecting with Customers Through Social

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This is a presentation I did for the Central Jersey Small Business Owners Networking Group, at Northstar Vets on June 5th, 2012.

This is a presentation I did for the Central Jersey Small Business Owners Networking Group, at Northstar Vets on June 5th, 2012.

Published in: Technology, Business

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Transcript

  • 1. Don Lafferty Central JerseySmall Business Owners @donlafferty Network
  • 2. What is Social Media?
  • 3. Internet Usage - Americas
  • 4. Facebook - by the Numbers • There are 173 million Facebook users in the US, representing 63% of the population. • Facebook users spend an average of 16 minutes a day on the site. • 25% of all content shared on The Internet is done through Facebook. • Facebook is responsible for 26% of all referral traffic.
  • 5. User age distribution on Facebook in United States
  • 6. Twitter – by the Numbers • There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. • 30% of Twitter users have an income of over $100K. •36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes • Twitter accounts for 4% of referral traffic.
  • 7. 90% of consumers make purchasing decisionsbased on peer recommendations.Only 14% trust traditional advertising.
  • 8. Establish Your Objectives Sell More Stuff Increase Revenue
  • 9. Establish Your ObjectivesConnect on Facebook withevery woman between the ages of 24 and 54, within 3 miles of Yardley
  • 10. Facebook Ad Preview
  • 11. Social Media Footprint
  • 12. Social Media Footprint
  • 13. Facebook Branding
  • 14. Pinterest Branding
  • 15. The Magical AmountFor every time you sell, market, orotherwise talk about yourself, youneed to provide 12 pieces of contentthat enhance the quality of, or providevalue to your community.
  • 16. Incoming LeadsBlog ArticlesTraditional MediaPress ReleasesStatus UpdatesEvent AnnouncementsEvents in REAL TIME
  • 17. Automation ToolsHootSuiteSocialOomphNutShell MailEmail Marketing PlatformGoogle AlertsSocial Mention
  • 18. Engagement
  • 19. Measuring Results# of Connections/Friends# of comments on your blog post# of mentions# of shares# of likes
  • 20. Measuring Results - Facebook
  • 21. Measuring Results – Bit.ly
  • 22. Measuring Results – Social Mention
  • 23. Measuring Results – Google Analytics
  • 24. The Cost of Social Media The average entrepreneur in the U.S. earns $75/hour. Consultants can charge from $30- $50/hour for execution services, and from $1500 to $25,000/month for strategic support. Tools can cost from $20-$6000/month depending on the scope of your needs.
  • 25. Resources http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://thesocialskinny.com/100-social-media-mobile-and-internet- statistics-for-2012/ http://www.businessinsider.com/a-complete-breakdown-of-how- everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more- than-800-million-internet-users-on-facebook-200-million-joined-in-2011- 12 http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914 http://www.internetworldstats.com/stats2.htm http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping- Internet-Marketing-Statistics-for-2012.aspx www.problogger.com www.socialmediatoday.com www.copyblogger.com www.marketingprofs.com
  • 26. Don Lafferty Central JerseySmall Business Owners @donlafferty Network