10 Mobile Monetization Mistakes App Developers Need to Avoid

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Richard O'Connell breaks down 10 common app monetization mistakes encountered by PapayaMobile's AppFlood team when helping app developers to monetize their apps

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       Reply 
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10 Mobile Monetization Mistakes App Developers Need to Avoid

  1. 1. Common Mobile Ad Monetization Mistakes to Avoid Richard O’Connell Global Marketing Director by  
  2. 2. 1 Not committing seriously to marketing
  3. 3. We asked 1022 developers “How did you decide which ad network to use?”
  4. 4. irects mean many red Too e will drop Revenu
  5. 5. 20% of small indie app developers took a chance with their app marketing!
  6. 6. 2 Lack of creativity
  7. 7. ative… et cre G
  8. 8. Find the right ad format for you
  9. 9. 3 Fear of interstitials
  10. 10. king… et thin G 53% of AppFlood revenue comes from interstitials
  11. 11. Revenue distribution by ad format AppFlood June – August 2013 Interstitials dominating Interstital Custom Banner Panel List Notification S2S
  12. 12. But… king… et thin G l I los …wil sers? my u e all
  13. 13. NO king… et thin G
  14. 14. 4 No variety and choice for users
  15. 15. shop candy kid in Like a
  16. 16. Let the us er pick their own treat
  17. 17. App lists – a familiar format for users Offer a va rie ty of free g ames
  18. 18. 5 Too many redirects
  19. 19. irects mean many red Too will drop revenue
  20. 20. eCPM ($) for a popular fantasy title
  21. 21. Like a 1 Starbucks Coffee = y shop 30 d canRMB kid in
  22. 22. 1KG of coffee will make a farmer less than 5 RMB Where ev erything i s free
  23. 23. 6 Confusing eCPM’s real value
  24. 24. irects mean many red Too e will drop Revenu eCPM is not alw ays the best measu re of success
  25. 25. 7 Failing to analyze data
  26. 26. Mine your data
  27. 27. 8 Failing to block poor performing advertisers
  28. 28. Switch off poorly performing advertisers
  29. 29. 9 No Negotiations
  30. 30. Switch off poorly performing advertisers
  31. 31. 10 Never seeking help
  32. 32. Ask us
  33. 33. bite on’t We d
  34. 34. appflood.com/app-monetization-guides-tips-and-strategies
  35. 35. appflood.com/blog
  36. 36. I Thanks! richard.oconnell@papayamobile.com

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