Reebok Zigtech Final

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Reebok Zigtech Final

  1. 1. Zigtech!! The Ree-Intrduction of Reebok <br />Presented By: Donjana’ Alexander<br />
  2. 2. Reethink. Reesport.Reejoy. Reebok<br />About Reebok<br />Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.<br />Reethink. Reesport.Reejoy. Reebok<br />Reethink. Reesport.Reejoy. Reebok<br />Reethink. Reesport.Reejoy. Reebok<br />
  3. 3. Reebok’s Goals <br /><ul><li>Fulfilling Potential
  4. 4. Always Challenge and Lead through Creativity
  5. 5. Celebrate Individuality in Sport and Life
  6. 6. To Empower Global Youth to Fulfill their Potential
  7. 7. Having Fun Staying in Shape</li></ul>Reethink. Reesport.Reejoy. Reebok<br />
  8. 8. Adwords<br />Increase views by using words like: <br />Why Search?<br />Reebok<br />Zigtech<br />Sports Shoes<br />Exercise<br />Running<br />Walking<br />Its easy once the buyer is understood<br />Efficient<br />Cheap (Pay Per Click) <br />
  9. 9. Reethink. Reesport.Reejoy. Reebok<br />Using Youtube people are allowed to broadcast themselves with the merchandise for other viewers to see<br />Reebok has there own channel that allows users to view published commercials and enter contests to win shoes and/ or name a shoe. <br />Used for:<br /><ul><li> New Commercials
  10. 10. Pro Athletes Endorsers
  11. 11. Reviews</li></ul>John Wall Ad.<br />Youtube<br />Reedbok<br />
  12. 12. Communication for:<br />Connecting with the customers<br />Getting tips<br />Contests <br />Links to other pages<br />Facebook<br />Reethink. Reesport.Reejoy. Reebok<br />
  13. 13. Regularly tweets<br />Tweet pictures of products<br />Info on/ from endorsed athletes<br />Tweet & retweet on endorsements<br />Give-A- Ways <br />Whats being tweeted:<br />Twitter<br />Reethink. Reesport.Reejoy. Reebok<br />
  14. 14. Outside Promotion<br />Enter contests<br />Win Free shoes!<br />Name your Zig!<br />
  15. 15. SEO Measuring<br />Reebok looks to optimize their online activity by using site like <br /><ul><li>Twitter
  16. 16. Facebook
  17. 17. YouTube
  18. 18. Reebok official site </li></ul>Online media campaigns can be tracked easily by using a tool like Google Analytics which tracks how well the online media campaign is actually working. <br />It brings consumers to Reebok sites that engage them with the brand.<br />ROI will increase because of this.<br />
  19. 19. Budge Proposal<br />

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