Reebok Zigtech Final
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Reebok Zigtech Final

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Reebok Zigtech Final Reebok Zigtech Final Presentation Transcript

  • Zigtech!! The Ree-Intrduction of Reebok
    Presented By: Donjana’ Alexander
  • Reethink. Reesport.Reejoy. Reebok
    About Reebok
    Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
    Reethink. Reesport.Reejoy. Reebok
    Reethink. Reesport.Reejoy. Reebok
    Reethink. Reesport.Reejoy. Reebok
  • Reebok’s Goals
    • Fulfilling Potential
    • Always Challenge and Lead through Creativity
    • Celebrate Individuality in Sport and Life
    • To Empower Global Youth to Fulfill their Potential
    • Having Fun Staying in Shape
    Reethink. Reesport.Reejoy. Reebok
  • Adwords
    Increase views by using words like:
    Why Search?
    Reebok
    Zigtech
    Sports Shoes
    Exercise
    Running
    Walking
    Its easy once the buyer is understood
    Efficient
    Cheap (Pay Per Click)
  • Reethink. Reesport.Reejoy. Reebok
    Using Youtube people are allowed to broadcast themselves with the merchandise for other viewers to see
    Reebok has there own channel that allows users to view published commercials and enter contests to win shoes and/ or name a shoe.
    Used for:
    • New Commercials
    • Pro Athletes Endorsers
    • Reviews
    John Wall Ad.
    Youtube
    Reedbok
  • Communication for:
    Connecting with the customers
    Getting tips
    Contests
    Links to other pages
    Facebook
    Reethink. Reesport.Reejoy. Reebok
  • Regularly tweets
    Tweet pictures of products
    Info on/ from endorsed athletes
    Tweet & retweet on endorsements
    Give-A- Ways
    Whats being tweeted:
    Twitter
    Reethink. Reesport.Reejoy. Reebok
  • Outside Promotion
    Enter contests
    Win Free shoes!
    Name your Zig!
  • SEO Measuring
    Reebok looks to optimize their online activity by using site like
    • Twitter
    • Facebook
    • YouTube
    • Reebok official site
    Online media campaigns can be tracked easily by using a tool like Google Analytics which tracks how well the online media campaign is actually working.
    It brings consumers to Reebok sites that engage them with the brand.
    ROI will increase because of this.
  • Budge Proposal