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  • 1. University Communications Don Hendricks, Director 6-6397
  • 2. University Communications Staff
    • Greg Onstot, VP for University Advancement
    • Paul Kincaid, University Relations director
    • Don Hendricks, director
    • Andrea Mostyn, assistant director
    • Sherry Lacy, administrative secretary
    • Four graduate assistants
    • Four student writers/clerical staff
  • 3. University Relations
    • Governmental Relations
    • University Communications
    • Publications
    • Photographic Services
    • Sports Information
  • 4. About University Communications
    • Connection to the university community
    • Provide services to the media
      • News releases
      • Expert sources/speakers guide
      • News conferences
    • Promote campus events
    • Publicize accomplishments of faculty, staff and students
  • 5. About University Communications
    • Write and edit articles for SMSU Today and SMS Magazine
    • Host and produce SMS and You radio program
    • Produce television programs on OPT
    • Produce and distribute E-ssential News
  • 6.  
  • 7.  
  • 8. About University Communications
    • Maintain and oversee the SMSU Master Calendar of events
    • Maintain and oversee SMSU Board of Governors web site
    • Serve on Centennial Celebration Steering Committee
    • Oversee Centennial web site
  • 9. Media Relations In Good Times and Bad
  • 10. Become a Human Nature Expert
    • How will people react emotionally?
    • Ten percent of function comes from the logical/data part of brain
    • Ninety percent based on emotion or experience
  • 11. The Challenge
    • Arm yourself with the reality of human nature
    • Learn how to make illogical decisions
  • 12. Human Nature
    • Basic human nature does not change
    • Communication is a tool, not the goal
    • Too much communication leads to difficulty making decisions
  • 13. Public Relations Essentials
    • Determine who interfaces with media
    • Build relationships
    • Relationships built on trust
    • Trust developed with honesty
    • Trust developed with consistency
    • Trust allows you to motivate, persuade, modify and reinforce behavior
  • 14. Public Relations Essentials
    • Information transfer = one-way communication
    • True communication is two-way
    • People do not respond to data; they respond to relationships
    • Face time is required to build relationships
  • 15. Evaluating Relationships
    • Control mutuality
    • Trust
    • Integrity
    • Dependability
    • Competence
    • Satisfaction
    • Commitment
  • 16. Working with the Media
    • Understand the unique nature of your local media
    • Good public relations begins and ends with good policies
    • See working with the media as an opportunity, not a problem
  • 17. Working with the Media
    • Working with the media is a two-way relationship
    • Preparation increases your chances of being effective
    • Identify potential issues early and develop strategies to resolve them
  • 18. Interview Tips
    • It’s okay to be nervous.
    • You’re an expert – the reporter thinks you are or he/she wouldn’t bother interviewing you.
    • Be yourself but be professional.
    • Know what you want to communicate. Plan to make your points accordingly. Have the facts to back-up your comments.
  • 19. Interview Tips
    • Never lie to or mislead a reporter.
    • Offer your conclusion first, briefly and directly. Back it with facts.
    • Speak as you would to your neighbor, not a colleague. Avoid jargon, acronyms.
    • Be realistic, positive.
    • Speak plainly. Short answers are better than long; use full sentences.
  • 20. Interview Tips
    • Be honest, responsive, factual. Don’t talk too much.
    • Don’t accept a reporter’s facts and figures as true; don’t respond to a hypothetical situation; respond to negative leading questions with positive statements.
    • Keep cool. Don’t allow yourself to be provoked.
    • There is no formal beginning or end to an interview. Everything within earshot to a reporter is fair game.
  • 21. Interview Tips
    • Remember when talking to a reporter there’s no such thing as “off the record.”
    • Be prepared to state all your positive points completely in response to the first question asked.
    • State matter-of-factly when you can release information and why.
    • If you don’t know the answers, say so, and offer to find out.
    • Feel free to answer any part of a long question.
  • 22. Questions?