HD-Visa Launching Concept (Conducted by eBrand Vietnam)

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“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry Proposal

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HD-Visa Launching Concept (Conducted by eBrand Vietnam)

  1. 1. eBrand Sept 2012 HD-Visa Launching Concept
  2. 2. Let’s heat up with the market spider!
  3. 3. There’s a lot of works can be done
  4. 4. What are we targeting at? Yes, emotional!
  5. 5. Be ready to start the HD-Visa’s Journey Meet Mr & Ms Scratches
  6. 6. “I love to use HD-Visa card. It’s very convenient and fast!” “We usually look for more benefits and offers from HD-Visa” “I feel like HD-Visa gives me more power & freedom” “People respect us!” The conversation with Mr & MsScratches
  7. 7. “They are so confident!” “They are so successful. They can purchase what they want, instantly!” “We respect them. We want to be like them!” The conversation with Mr & MsScratches’ friends
  8. 8. Deeply inside, what do they desire?
  9. 9. “If man has all of these, that’s a miracle!” Mr Scratches’ desires
  10. 10. “It’s easier to make her wow!” Ms Scratches’ desires
  11. 11. We will find a spirit to gel HD-Visa’s communication message (the story) so that... - HD-Visa links with their desire, deeply - Most of the audiences love the spirit - HD-Visa supports them to achieve their desire -HD-Visa can differentiate from any other competitors
  12. 12. The Persian Spirit
  13. 13. “If man has all of these, that’s a miracle!” Mr Scratches’ desires
  14. 14. “It’s easier to make her wow!” Ms Scratches’ desires
  15. 15. “I love to use HD-Visa card. It’s very convenient and fast!” “I feel like HD-Visa gives me more power & freedom” “We usually look for more benefits and offers from HD-Visa” Only a Scratch with Visa and you have these! “People respect us!” “They are so confident!”
  16. 16. We will create a modern Persian space in our Communication. HD-Visa is the “magic lamp”. Scratching the “Magic lamp”, target audiences will get amazing benefits. HD-Visa will accompany his/her journey to achieve the desires!
  17. 17. Implrement the concept
  18. 18. Play with the tagline HD-Visa | Đẳng cấp dễ tưởng tượng HD-Visa | Thỏa hiệp cho đẳng cấp HD-Visa | Vuốt băng Đẳng cấp HD-Visa | Vuốt nhẹ Đẳng cấp HD-Visa | Định mức Đẳng cấp HD-Visa | Cà được, “Vuốt” thấy! Tôi HD-Visa Đẳng cấp tôi!
  19. 19. This concept is very attractive to spread on other channels!
  20. 20. Online Channels will be spelled to viral about HD-Visa!
  21. 21. The story just begins To be continued... eBrand – Digital Marketing Agency Sep 2012

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