Startup from Scratch Jim  Hoskins and  Nick  Pettit
Startup from Scratch Done 21  became an  LLC a month ago, but we’ve been operating since around  July 2008 .
Startup from Scratch Since we started, we’ve  learned   a few things…
Startup from Scratch 1. Find a  partner <ul><ul><li>Partners keep you  motivated . </li></ul></ul><ul><ul><li>Designers, f...
Startup from Scratch 2.  Talk  to your partner <ul><ul><li>Chat is nice.  Logged chat  is better. </li></ul></ul><ul><ul><...
 
Startup from Scratch 3. Make  time  for stuff <ul><ul><li>Time won’t find you. So  look  for it. </li></ul></ul><ul><ul><l...
Startup from Scratch 4. Get yourself  out  there <ul><ul><li>This is what we’re doing  right now . </li></ul></ul><ul><ul>...
Startup from Scratch 5.  Contribute  something <ul><ul><li>Write a  company blog . </li></ul></ul><ul><ul><li>Give back  t...
 
Startup from Scratch 6.  Focus <ul><ul><li>Work on  one big project  at a time. </li></ul></ul><ul><ul><li>Just  release ....
Startup from Scratch 7. Be a little  shameless <ul><ul><li>Today we launch  our 1 st  big product . </li></ul></ul><ul><ul...
 
Startup from Scratch 8. Use good  tools <ul><ul><li>We use  Macs ,  TextMate ,  Git ,  Rails   </li></ul></ul><ul><ul><li>...
Startup from Scratch 9.  Funds <ul><ul><li>Don’t  take  money. Don’t  use  money. </li></ul></ul><ul><ul><li>Split it  50 ...
Startup from Scratch 10.  Legal  stuff <ul><ul><li>LLC s are low maintenance. </li></ul></ul><ul><ul><li>Get a business  b...
Visit us: Done 21 .com
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Startup from Scratch by Done21

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Learn how Done21 got started, and see the first public announcement of Belongs to Me!

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Startup from Scratch by Done21

  1. 1. Startup from Scratch Jim Hoskins and Nick Pettit
  2. 2. Startup from Scratch Done 21 became an LLC a month ago, but we’ve been operating since around July 2008 .
  3. 3. Startup from Scratch Since we started, we’ve learned a few things…
  4. 4. Startup from Scratch 1. Find a partner <ul><ul><li>Partners keep you motivated . </li></ul></ul><ul><ul><li>Designers, find a great developer. </li></ul></ul><ul><ul><li>Developers, find a great designer. </li></ul></ul><ul><ul><li>Look for synergy . This might take time. </li></ul></ul>
  5. 5. Startup from Scratch 2. Talk to your partner <ul><ul><li>Chat is nice. Logged chat is better. </li></ul></ul><ul><ul><li>Have a way to post stuff . Not email. </li></ul></ul><ul><ul><li>Disagree on things. </li></ul></ul>
  6. 7. Startup from Scratch 3. Make time for stuff <ul><ul><li>Time won’t find you. So look for it. </li></ul></ul><ul><ul><li>Sacrifice some of your fun time. If this isn’t fun to you, then why do it? </li></ul></ul><ul><ul><li>Find a rhythm . Be predictable. </li></ul></ul>
  7. 8. Startup from Scratch 4. Get yourself out there <ul><ul><li>This is what we’re doing right now . </li></ul></ul><ul><ul><li>Get on every FaceSpace you can. </li></ul></ul><ul><ul><li>Get out and meet people in person . </li></ul></ul>
  8. 9. Startup from Scratch 5. Contribute something <ul><ul><li>Write a company blog . </li></ul></ul><ul><ul><li>Give back to the community. </li></ul></ul>
  9. 11. Startup from Scratch 6. Focus <ul><ul><li>Work on one big project at a time. </li></ul></ul><ul><ul><li>Just release . It will never be Done . </li></ul></ul><ul><ul><li>Set a deadline . Maybe say… FOWA . </li></ul></ul>
  10. 12. Startup from Scratch 7. Be a little shameless <ul><ul><li>Today we launch our 1 st big product . </li></ul></ul><ul><ul><li>Say hello to Belongs to Me . </li></ul></ul>
  11. 14. Startup from Scratch 8. Use good tools <ul><ul><li>We use Macs , TextMate , Git , Rails </li></ul></ul><ul><ul><li>Make deployment one step . </li></ul></ul><ul><ul><li>Use the right tools. If you don’t need all of Rails, try Radiant CMS or Sinatra . </li></ul></ul>
  12. 15. Startup from Scratch 9. Funds <ul><ul><li>Don’t take money. Don’t use money. </li></ul></ul><ul><ul><li>Split it 50 / 50 . </li></ul></ul><ul><ul><li>Have a business model . </li></ul></ul>
  13. 16. Startup from Scratch 10. Legal stuff <ul><ul><li>LLC s are low maintenance. </li></ul></ul><ul><ul><li>Get a business bank account . </li></ul></ul><ul><ul><li>Be honest with your day job boss . </li></ul></ul>
  14. 17. Visit us: Done 21 .com

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