14 Books That Will Change Your Life And Your Business

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Each of these books has changed my career and my life. They contain important concepts and ideas with practical ways to apply them.

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14 Books That Will Change Your Life And Your Business

  1. Tools and Training To Get Your Business Online 14 Books That Will Change Your Business and Your Life by Don Campbell [picture] Don Campbell President, Expand2Web
  2. Tools and Training To Get Your Business Online I love to read. Here are the books that have made a difference for me personally and professionally.
  3. Tools and Training To Get Your Business Online How We Decide The Big Idea: How it helped me: How does the human mind make decisions? How can we make these decisions better? I’m making better decisions by understanding when to trust my intuition, and when to use a more analytical/reason-based approach.
  4. Tools and Training To Get Your Business Online The Referral Engine The Big Idea: How it helped me: Imagine constructing your business so your customers are so happy, that they refer you to their friends and colleagues. This is your marketing plan. I redesigned all of my customer interactions around this concept, and dramatically improved our customer experience.
  5. Tools and Training To Get Your Business Online Presentation Zen The Big Idea: How it helped me: A mini presentation and design course, all rolled in one. I refer to this every time I create a presentation. Practical examples and principles that help me make better presentations and products.
  6. Tools and Training To Get Your Business Online Made to Stick The Big Idea: How it helped me: Why some ideas stick, and others die. How to apply the SUCCES checklist to your ideas. Helps me re-evaluate all of my marketing and ideas through a lens of what makes things interesting and compelling.
  7. Tools and Training To Get Your Business Online Resonate The Big Idea: How it helped me: How to create and present visual stories. I try to apply the “story arc” concept from this book to everything I do.
  8. Tools and Training To Get Your Business Online Imagine The Big Idea: How it helped me: Creativity is a variety of distinct thought processes that we can all use. It made me realize that constraints, and criticism are essential to the creative process.
  9. Tools and Training To Get Your Business Online The Big Idea: How it helped me: Having a clear, concise vision is key to innovation and success. It helped me refine my vision for my career and personal life. The Innovation Secrets of Steve Jobs
  10. Tools and Training To Get Your Business Online Seth Godin The Big Ideas: All his books, including: Permission Marketing - earning the right to speak to your audience. ! Be uniquely yourself. ! Changed the way I think about marketing. The Purple Cow,Tribes, All Marketers Are Liars, Permission Marketing,We Are All Weird ! Also: subscribe to his newsletter: brief, insightful tips every day.
  11. Tools and Training To Get Your Business Online Built To Sell The Big Idea: How it helped me: How to create a business that has intrinsic value and can run without you. This book compelled me to re- evaluate my business and design it so I don’t need to be involved. ! The positive cash flow cycle concept is life changing.
  12. Tools and Training To Get Your Business Online Influence:The Psychology of Persuasion The Big Idea: How it helped me: What influences people, and how brands use it in advertising and selling. Understanding how to recognize this and protect myself! I’m making my kids read this book.
  13. Tools and Training To Get Your Business Online Predictably Irrational The Big Idea: How it helped me: How we make our decisions is shaped by forces we don’t always understand. But they are predictable. This book helped me understand many things about how people make decisions. Fascinating info based on real research.
  14. Tools and Training To Get Your Business Online The EMyth Revisited The Big Idea: How it helped me: Why do most businesses fail? People go into them for the wrong reasons. This book helped me focus on what I’d good at and surround myself with others who complement my skills with their own.
  15. Tools and Training To Get Your Business Online Decisive The Big Idea: How it helped me: Our decision making process is inherently flawed. Here’s how you can overcome this to make better decisions. I use the WRAP strategy presented in the book whenever I make big decisions.
  16. Tools and Training To Get Your Business Online How I read books and remember them: Love isThe Killer App Tag, Cliff & Review A technique I found in
  17. Tools and Training To Get Your Business Online TAG, CLIFF & REVIEW 1. Underline and mark-up as you read 2. “Cliff” key concepts and notes in the front cover 3. Capture “Quotes” in the back cover 4. Capture the Big Idea for the book after reading it 5. Review any time to remember the book in 15 minutes! How to “own” the big ideas of any book
  18. “Tag” important concepts or ideas as you read
  19. “Cliff” note important pages and concepts in front cover
  20. Save key “quotes” in the back cover
  21. Review any time to remember the book in 15 minutes!
  22. Tools and Training To Get Your Business Online What Is Your Favorite Book? I’d love to hear about it! Don Campbell www.expand2web.com don@expand2web.com @doncampbell
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