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Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
Sustainable Cloud Computing for the "Green IT Awareness Week 2012"
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Sustainable Cloud Computing for the "Green IT Awareness Week 2012"

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Slides from my webinar for the Green IT Awareness Week, an ol-line event organized by Foundation for IT Sustainability in June, 2012

Slides from my webinar for the Green IT Awareness Week, an ol-line event organized by Foundation for IT Sustainability in June, 2012

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  • 1. Green Cloud: Can the cloud revolution help ICT sustainability, too? Green IT Awareness Week 2012 Donato Toppeta – Proserpina Business Service © D. Toppeta – Proserpina Business Service 1
  • 2. Acquisti & Sostenibilità - Proserpina Business Service http://www.proserpina-impresa.eu/ SOCIAL RESPONSIBILITY BEARABLE EQUITABLEENVIRONMENTAL VIABLE ECONOMIC STEWARDSHIP SUSTAINABILITY PROSPERITY CULTURE AWARENESS http://www.acquistiesostenibilita.org/ 2 2 2 © A. Spina, L. Guzzabocca e D. Toppeta – Vietata la riproduzione anche parziale Toppeta – Proserpina Business Service © D. ed il ri-editing ad hoc – Vers. 1.2 del 7.Maggio.2012 2
  • 3. The Environmental Benefits of Moving to the CloudAccenture, Microsoft and WSPEnvironment & Energy study:– “Businesses that move apps to the cloud can cut energy consumption and CO2 emissions by 30+ % versus on premise.– SME up to 90%”.– focused on applications for e-mail, CRM and content sharing © D. Toppeta – Proserpina Business Service 5
  • 4. SalesForce: Cloud based • WSP’s study for Salesforce: “salesforce.com customers emit 95% less carbon, on average, by using the ‘cloud’”In 2010Salesforce.comscustomers saved:170,900 tonnes ofCO2 emissions.WSP Environment & Energy : March 2011 research study & carbon calculator. 6 © D. Toppeta – Proserpina Business Service 6
  • 5. From SalesForce to CloudAppsCloudApps’ efficiency platform :• Helps organizations cut transport-related costs and emissions, get sustainability and CSR reporting• Add a “bit of spice and competition” between employees in reducing individual footprints – gamification & social networking © D. Toppeta – Proserpina Business Service 7
  • 6. Google’s Green Computing: Efficiency at Scale • Google declares that Gmail (cloud based) can be up to 80 times more energy efficient than an on premise solution. • Google used: 2,26TWh in 2010 SME: 50 PC Google is a “carbon neutral company”, 25% renewable energy in 2011,Googles Green Computing: Efficiency at Scale planning >35% by 2012. © D. Toppeta – Proserpina Business Service 8
  • 7. CDP & Verdantix “Cloud Computing: The IT Solution for the 21st Century” • large US companies that use cloud computing will be able to save $12.3bn in energy costs and 85.7 million metric tons of CO2 emissions annually by 2020. • The energy savings are enough to power 5.7 million cars for one year.Cloud Computing – The IT Solution for the 21st Century © D. Toppeta – Proserpina Business Service 9
  • 8. The Green Grid Mission• To become the global authority on resource efficient data centers and business computing ecosystems.• Green Grid-created metrics such as: – Power Usage Effectiveness (PUE™), – Data Center Infrastructure Efficiency (DCiE™),• and the development of others including: – Carbon Usage Effectiveness (CUE™), – Water Usage Effectiveness (WUE™), – Data Center Productivity (DCP). © D. Toppeta – Proserpina Business Service 10
  • 9. Leverage termal waste from data center: GreenGrid Energy Reuse Effectiveness (ERE)• IBM (CH) for GIB (2009): a small D.C. (reusing a bunker in central location) heat a public pool.• IBM & Syracuse University (2009): cogeneration electric power with a gas engine, partially heating the building• First National Bank of Omaha (USA) new “underground” data center, powered with hydrogen fuel cells, operating completely "off the grid", saving UPS.• Telecity Paris (2011): thermal heating from a D.C. (Codorcet) for the Arboretum where INRA is studing climate changes effects © D. Toppeta – Proserpina Business Service 11
  • 10. How much energy, emissions, e-waste from cloud computing forSocial Networking, Smart Grid and Internet of Things? 12 12 © A. Spina, L. Guzzabocca e D. Toppeta – Vietata la riproduzione anche parziale Toppeta – Proserpina Business Service © D. ed il ri-editing ad hoc – Vers. 1.2 del 7.Maggio.2012 12
  • 11. Greenpeace (past) campaign“Facebook: Unfriend Coal”• Aimed to increase Facebook’s use of clean/renewable energyPush Facebook to develop a plan tomitigate climate footprint and tobecome coal free by 2021Facebook: Unfriend Coal page.Educate Facebook users about howthe company powers its services.Advocate for clean energy at a local,national and international level. 28/10/2012 14 © D. Toppeta – Proserpina Business Service 14
  • 12. Hacking Conventional Computing Infrastructure: Open Compute Project • A small team of Facebook engineers spent the past 2 years tackling a big challenge:“how to scale our computing infrastructure in themost efficient and economical way possible” • The result is Prineville data center (april 2011)• Energy - 38% , cost -24%• Power Usage Effectiveness of 1.08 for Q2 2011• Plan to report Water Usage Effectiveness • Now building Luleå (near Artic Polar Circle) © D. Toppeta – Proserpina Business Service 15
  • 13. OPENSTACK AT A GLANCE Open Source Cloud computing  Software to make a cloud anywhere meet the needs of public  An ecosystem devoted to innovation and private Cloud  Flexibility in deployment/features providers by being simple and massively  Standards for broad deployment scalable.  No fear of lock-in © D. Toppeta – Proserpina Business Service 16
  • 14. Greenpeace: Dirty Energy for CloudThe $1 billion data center Apple built inNorth Carolina will consume some 100 MW Data centres to house the explosion ofof electricity, as much as a 250.000 homes virtual information currently consumein the E.U. 1.5-2% of all global electricity; this is growing at a rate of 12% a year. 17 © D. Toppeta – Proserpina Business Service 17
  • 15. GreenPeace: “How clean is your cloud?” © D. Toppeta – Proserpina Business Service 18
  • 16. Green Public Procurement : G-Cloud ICTStrate- Government Cloud StrategyThe G-Cloud is the strategy for gy themeadoption of cloud computing for Alignment with themepublic government in UK, Green A reduction in our data centre estate will lead to significant power savings.G-Cloud includes: Adoption of government CIO Council’s Green Delivery Unit best – “meet environmental and practice in procurement and sustainability targets” lifecycles – The CloudStore to simply and transparently buy cloud IT products and services (Infrastructure, Software, Platform and Specialist Services: already 1700) gcloud.civilservice.gov.uk © D. Toppeta – Proserpina Business Service 20
  • 17. The GHG Protocol Product Accounting and Reporting Standard: ICT sectorCloud Computing• Scope – On-premise, Private Cloud, Multi-tenant Cloud – Is it necessary to consider enablement and rebound effects?• Functional Unit – Transactions (e.g. API requests, or web requests) ISO 14040 & 14044 – Number of Users ISO 14067• Boundary PAS 2050 – Data Center, Equipment, Network ITU-TL.1410 IEC• Allocation Issues ETSI TR 62725 TS 103 199 – Allocation of Data Center and Network usage – Allocation between applications and between users © D. Toppeta – Proserpina Business Service 21
  • 18. GHG: Key Guidance for Cloud ServicesThe guidance is written from the perspective of a“user” of cloud and DC services and aims to providestandard and repeatable methods in order to facilitatea better understanding of the energy and GHGimpacts of alternative ICT service delivery solutions. 22 © D. Toppeta – Proserpina Business Service 22
  • 19. © D. Toppeta – Proserpina Business Service 23
  • 20. Greencloud from Iceland Commitment to: 1. To run a sustainable public cloud 100% carbon neutral 2. To use renewable energy and not carbon offsets 3. To enable our customers to see their live energy metrics and carbon savings 4. To ensure credibility and full environmental management by ISO 14001 certification © D. Toppeta – Proserpina Business Service 24
  • 21. Cloud Live Migration to follow renewable variable generation • The goal of the GreenStar Network project is to create technology and standards for reducing the carbon footprint of ICT • It is a CANARIE funded project led by École de Technologie Supérieure • Based on principle: “Follow the wind/ Follow the sun”http://www.greenstarnetwork.com/ © D. Toppeta – Proserpina Business Service 25
  • 22. Energy-Efficient Management of Data Center Resources for CloudComputing: A Vision, Architectural Elements, and Open Challenges By Rajkumar Buyya, Anton Beloglazov, and Jemal Abawajy The University of Melbourne, Australia et al. © D. Toppeta – Proserpina Business Service 26
  • 23. What if cloud will meet co-generation?: ICT like an Energy Utility• Microsoft Research: Data Center Furnace (thousand of distributed sealed boxes): – Sealed tele-managed box with 40-400 CPU + high speed internet, electric power, heating exchange. Learning from 4th Gen DataCenters (containerized) – Heat (with backup) used for building and hot water, $300/year saving? The Data Furnace: – Distributed Cloud+Grid Computing Heating Up with Cloud Computing services with low latency• Volkswagen: EcoBlue: cogeneration at building level – CH4 engine modified for co-generation: heating and electric power 27 © D. Toppeta – Proserpina Business Service 27
  • 24. Landfill-fueled data center?Microsoft Redmonds Data Plant: a research project to rundata centers with renewable biogas sourced locally atlandfills or wastewater treatment plantsAlso Apples giant Maiden, N.C., data & NTT America California data centerwill use biogas as an energy source for the fuel cells. © D. Toppeta – Proserpina Business Service 28
  • 25. 2 Examples of Italian (green) cloud providers: GreenCloud & SeeWebGreenCloud supports SMEs in replacing PC & servers with Thin Clients & SAAS (virtualized desktop with Citrix):• Example a SME replacing 20 PC & rack (4 servers) with GreenCloud: – Average power from 300 to 50Watts with a €50 montly saving for seat (PC -> thin client): total saving €12000 (including rack and air conditioning) – Reduction of 25.000kg of CO2eq – HP announced t410 Thin client with 18,5” display uses only 13Watts!SeeWeb provides "On demand" cloud hostingcharging by Seeweb Power Unit related to:disk, RAM, CPU & bandwidthWith dynamic tuning on Energy efficient CloudIt claims:• 20% energy saving vs on premise• Space saving, high availability © D. Toppeta – Proserpina Business Service 29
  • 26. ENI ed ICT Transformation: Private Cloud e Green Data Center• Operational SW + HPC : 7000 servers 60 CPU cores, 30MW (15kW/m2) – Hihgh availability and Performance• Target P.U.E.=1.2 : reduction 335Kton CO2 x year (Free Cooling 75->83% total time + air filtered, stand-by UPS with high efficency: 99%, therma maps, very close to electric power plant turbogas – CH4, sourcing, virtualizzation, consolidation, Software tuning for energy efficency, etc.) Energy density = 500 times an oil refinery © D. Toppeta – Proserpina Business Service 30
  • 27. European Environment Agency & Microsoft Azure: Eye On EarthCLOUD enables Open Data & Crowd Sourcing for mapping data on air and water pollution © D. Toppeta – Proserpina Business Service 31
  • 28. SmartCity & Cloud: CISCO & Living PlanIT World Economic Forum’s Technology Pioneers of 2012Why we needsmart, sustainableliveable cities Cloud based Urban O.S. © D. Toppeta – Proserpina Business Service 32
  • 29. Redefining education access Corsera: High quality courses from the top universities for FREE to EVERYONE: 1. Learn 2. Interact 3. Achieve https://www.coursera.org/EdX : joint partnership betweenMIT and Harvard University tooffer online learning to millionsof people around the world:• Transformational and Disruptive• Open Source Platform• Include MITx & HARVARDx• not for profit  FFITS also offers it• www.edxonline.org on: training.ffits.org © D. Toppeta – Proserpina Business Service 33
  • 30. CISPA :Cyber Intelligence Sharing and Protection Act• Said purpose is to protect America’s internet interests against cyber attacks. – It should allow every federal agency to override any (U.S.) existing online privacy laws to access user information (Amends the National Security Act of 1947) – Allow private companies the right to share your user information and data with the federal government – It’s a sort of extension of the Patriot Act – Broad support from many private companies Wednesday, January 18th was a big day for the Web: 7 millions Americans stood up in opposition to PIPA (Protect IP Act) and SOPA (Stop Online Piracy Act) – bills CISPA passed in the House on April 26, 2012 and goes to the Senate next for consideration.https://www.google.com/takeaction/ © D. Toppeta – Proserpina Business Service 36
  • 31. How Green is the Cloud?• Does cloud computing provide net environmental benefits?• Potential benefits of PAAS, IAS, SAAS as replacement of on premise infrastructure: – Higher server utilization by virtualization and on demand provisioning, thermal maps, energy saving tuning, shared high availability, multi-tenancy, etc. – Whole Data Centers optimized for global energy efficiency (HVAC, free cooling, etc.) to save money&CO2,“hopefully” renewable electricity sources and heating reuse. – Packaging and supply optimized (up to containerized data center), easier to recycle standardized hardware centrally managed and smart selection of data center location. – Promote remote work (replace commuting) and tele services – Enable thin clients and low power devices (tablets, smart phones) and new solutions like smart grids / smart cities for saving energy and water or reducing traffic congestion. – As for Buy Software Online it avoids packaging and shipping © D. Toppeta – Proserpina Business Service 37
  • 32. Cloud still has a growing environmental impact• Data centers are already responsible for nearly 1.5 percent of global electricity use, global energy consumption will rise by around 40% by 2030 (Greenpeace calculated 1,5-2%, growing at a rate of 12% a year)• Affluent consumers are pushed to desire more high-tech equipment, complex applications grow hungrier for energy, cheap apps and social network booming push the cloud to scale up quickly, big data explosion with IoT• Location makes all the difference on the carbon footprint, the cloak of secrecy around data center sites and the challenge of accounting for carbon. – If all else is equal, data center operators will build facilities where the energy is cheap, and usually, that means dirty (coal, nuclear), plus additional demand for high speed and mobile communication infrastructure. © D. Toppeta – Proserpina Business Service 38
  • 33. Is cloud also 3BL sustainable?• Surely Cloud allows SME and consumers to pay (less) per use – Might reduce digital divide, provide mobile services to low developed countries, open access to public data, made easier to safely chat, twitt and skype to organize mass movement by e-democracy, offers wikipedia and free e-learning (Coursera, edX, Kuhn), create jobs.• Potential issues, knowledge is growing: – Privacy concern also for fewer huge cloud and social network providers, big data analysis, trans-national legislation, censorship (China, Iran, etc.) – reduced (traditional ICT) workforce, relocation – unknown effect of major fault or virus/worm on cloud © D. Toppeta – Proserpina Business Service 39
  • 34. Thanks for your attentiondonato@acquistiesostenibilita.org www.ict4green.eu © D. Toppeta – Proserpina Business Service 40

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