High School Drive In Power Point - Presentation Transcript
High School Drive-In “ Creating a restaurant venue in a safe and controlled environment, for Teens to Work, Grow and Play”
The Journey and Destination…
The Journey…
“ Creating a restaurant venue in a safe and controlled environment, for Teens to Work, Grow and Play”
The Destination…
“ Developing, engineering, and managing a future restaurant franchise as a venue to teach teens life skills and life direction…”
“ Trust where you are, because that is where you are supposed to be”
High School Drive-In Value Proposition
High School Executive Summary
High School Values
High School Standards
High School Beliefs
High School Attitude (HSR Personality)
High School Community Services
High School Features & Attitude
High School Menu & Caffeine and Cream Bar
High School Rules and Zero Tolerance Policies
High School Curriculum & Learning Based Environment
High School Market Research, Data and Statistics
High School Target Markets
High School Goals & The Future
High School Drive-In Restaurants – Franchise It!
High School Drive-In Restaurant, Inc – The Company
High School Partners – Investors
HSDI Executive Summary
As a successful business owner, I have enjoyed past success in several Real Estate ventures, including a highly profitable and visible RE Franchise, a very productive and independent RE Sales Team, as well as a residential RE Rehab Co. My College education was in Hotel and Restaurant and Business Management, and I spent my first 3 years out of college doing just that, with the ultimate goal of owning my own restaurant one day. My passion to lead and teach Teens, has driven me to create the perfect situation for myself, for my 3 children, your children, and their friends, and their friends, and their friends, for many generations to come…
My next venture, a unique Nostalgic Restaurant concept, visible and well targeted, having Franchise potential written all over it. The High School Drive-In Restaurant concept from the 1950’s phenomenon of Drive-In Restaurants, with a modern day twist of Pop Culture; from Car Hops, to Hip Hop and Top 40 Music, to Graciously Rude Host, Waiters & Waitresses, to the High School décor, to the Teen Energy Bar; targeting the Teenager, there parents, their Sports Teams, their Families and Friends, and the many antique Car and Harley advocates…has unlimited National Franchise possibilities. This Retro Restaurant concept is one of a kind…
The competition; well, there simply is none. Think of it this way, I am inviting Teens to hang out in a safe environment, having fun, loitering if you will, and just being themselves; with parents, friends and family to share Good Times and Experiences with their Teens. Have you ever wondered, where is Stephanie, where is Justin tonight? You can feel good that they are in High School, at the High School Drive-In. Yes, other establishments, such as Culvers and Steak n Shake claim a good burger, but no one will entertain the Teen-ager like the High School Drive-In; the concept is new, its fresh and its exciting to be part of…
HSDI Executive Summary cont’d
Did you know? Teenagers today have the most disposable income of any demographic group in the U.S., spending in excess of $170,000,000,000.00 per year, that’s One Hundred and Seventy BILLION Dollars per year, for those of you who are counting. Approximately 29B, or 17% is spent on just food and beverage alone. The location will be strategically located on a main road, near multiple high schools with easy access…
The environment will be fun and entertaining, and rich in learning, from the staff, to the concert promotions, the High School Team parties, The Battle of the HS Bands, Beach Volleyball, to the Modern Music and the 50’s Drive-In atmosphere. Imagine an environment of Nostalgia with Elvis, and the Beatles, a Retro feeling, and today's Pop culture wit Hanna Montana, The Jonas Brothers, Beyonce’ and Maroon 5; somewhat of a Disney Atmosphere, alive and fun!
Our biggest fan, our best Marketer will be your Teen-ager, “Hey, meet us up at High School at 7:00 tonight.” Viral Marketing ,Word of Mouth is typically the best Marketing tool available; although, to kick off the Grand Opening and on some other Special Event outings, we will incorporate some on-site radio advertising, as well as some selective radio ads. Many flyers will be used for promoting upcoming events, tournaments, stuffing them in bags and putting them on car wind shields and so on. We will also maintain a database of email, cell phone and home addresses, as well as an interactive website. By utilizing today's viral technology, through text, email, Facebook, My Space and the HS Website, we can successfully reach and target all teens and parents within our targeted area.
Keeping it safe; a place where our Teen-agers can work, play and grow in a controlled and secure environment is key to our success. A Zero-tolerance policy regarding drugs, alcohol, fighting will be strictly monitored and enforced at all times.
So go back if you will, go back to High School, Enjoy the good Old Days of the 50’s, Dream, Create, Learn and re-live the best four years of your young adult life, live large and enjoy life…
See You Soon at High School…
HSDI Profit Centers…
Profit Center - defined as any area within the business that adds to the overall profit of the company.
Restaurant - food and beverage sales
Drive Through - food and beverage sales
Drive-In Curb Service – food and beverage sales
Energy Bar – separate bar area within restaurant
Energy Bar – on premise, i.e. beach volleyball area
Energy Bar – outside business, off premise, i.e. Teen Event
Catering – outside business, off premise
Catering – inside business, i.e. small party rooms
Catering – inside business, i.e. large banquet center
Retail – clothing and other branded items, i.e. Frisbees, etc.
High School Fund Raisers – on-premise donating of party rooms
Door Cover Charges – on-premise teen/adult events, i.e. teen mixer
Banquet Room Rentals – on-premise rental for banquet events
High School Life Values…
Growth in God, Family, Business…
Acceptance of where you are in your life today…
Enjoyment – Joy in all you do…
Enthusiasm towards your Life Purpose…
Long Lasting Relationships & Friendships…
Accepting & Forgiving Heart…
Trustworthy & Loyal Partners…
High School Business Standards…
Strong Business Ethics
Listening to Understand
Honesty & Truth
Respect of Others
Living the “Golden Rule”
Cooperative & Sharing Atmosphere
High Minded Ideas & Creativity
Learning Based Environment
Goals, Accountability, Results
Shifting Habits & Embracing Rituals
Teaching, Coaching & Consulting Others
Motivating Individuals & Teams
High School Beliefs…
As a company with great values and high standards, we believe that our Teens today have very little direction beyond their high school and college years. By developing a safe environment for our Teens to work, grow and play…we believe that we can develop a venue and/or a program to create a pathway to clarity for their Life Purpose and Life Direction…
“ Do The Right Thing”
The Personality of a HSDI… “Nothing is more important today, then feeling good”
Infectiously, entertainingly and graciously rude staff…host, waiters, waitresses, kitchen support & managers…Socially Unacceptable Behavior & FUN!
KISS - Keep It Simple ‘Stupid’ menu; burgers, fries, shakes…
A Pop Culture of Modern Teen Music, clean and fun; Hip Hop, Top 40, & so on…
‘ Gone But Not Forgotten’, Nostalgic, Retro High School & Area Décor…
Team Spirit, Teen Spirit, Synergistic & Energizing Staff & Support…
Out of the Box Thinking & Creativity; Battle of the High School Bands, Antique, Muscle & Harley shows (see HSR Features page)
Investment & Growth Opportunities from within…
Fun, Social & a PLACE to just ‘BE’ You… “Disney Like”.
A Zero-Tolerance Zone, no drugs, alcohol, weapons, fighting…
‘ The Good Life’, ‘The God Life’, ‘Life Is Good’ philosophy…
“ Where Did You Go To High School” Theme & Atmosphere…
1950’s Nostalgic Restaurant & Drive-In with Today’s Pop Culture Atmosphere; a mix of the old with the new, i.e. Car Hops and Flat Screen TV’s at Drive-ups…
Random Motivational Quotes posted throughout the HSR & Quote board…
Other City – utilize their Themes, i.e. City, Local Attraction, HS, etc…
“ Being Yourself is less effort and energy then being someone
you are not, or being someone for someone else”
HSDI Community Service…
DARE Supporter & Participant, also create a DARE weekend with Auto on premise that was involved in accident due to alcohol abuse…
MADD Supporter & Participant
Community Support & Participant
Charity Events & Drives on Location
Other Community & Charity Services
HSDI Features & Attitude!!! “Attitude is the little thing that can make a big difference”
Amateur HS Band Night (monthly), Amateur HS Acoustic Night (weekly)
Amateur HS Battle of The Bands (quarterly)
Guitar Hero and/or Rock Band Night, i.e. Performances, with contest, and other WII promos…
Karaoke Night (bi-weekly)
Sporting Teams Sponsorships
Event Parties (small party rooms available)
Charity Events & Community Services; i.e. Local Area Clean-up day with HS Volunteers
Middle School & High School Mixers (monthly)
HS Club Meetings, i.e. Book Club, etc…
Antique, Muscle & Harley Shows (weekend days)
Small Auditorium/Banquet Room called the Alumni Room for Teen Training Events, battle of The Bands, Mixers, HS Clubs, Party & Event Rental, DARE & MADD Events, Charity Events, Adult Theme Parties, HS Reunions and so on…FREE for HS & Charity Events… As well as Small Party rooms, Secret High School Nights, and All Alumni Group Parties, i.e. The founders Reunion (Seven Holy Founders), Adult and Teen Trivia Nights, HS Lock-ins (May/June)…
Picnic Area to be converted to Volleyball Courts, Movie Nights, Playground
Family & Kid Movie Nights & Daytime Movies for kids
Family Fun Picnic Area and Playground for stay at home moms
Theme Nights for Teens and Adult Parties, i.e. Halloween, 70’s & 80’s Adult Parties, Life After HS Adult Parties Elvis Day, Beatles Day and so on…give out 1 st and 2 nd place prize
Exterior Electronic Information Board & Signage
The Daily Quote Board and Inspirational Messages and Posters (like in offices) posted throughout HSR, using White boards or Chalk Boards that the Teens can add their own quotes…
Winter Fashion Show Event, a yearly event sponsored by…
Hip Hop Dance Lessons in the small party rooms…
HSDI Attitudes Cont’d
Pre-concert Parties with Ticket & Limo Ride to Concert Giveaways, possible Appearances by the Groups, or a member of the Group, i.e. Nelly, JBros., etc…
Local Radio Broadcasting & On Location, utilizing FREE PR on Show Me St. Louis, etc…
Retail Clothing Sales; i.e. ‘Life Is Good’ Rep, ‘The Good Life’, ‘The God Life’ and HSR ‘Where Did You Go To High School’ exclusive brand name
Locate Demographic Partners – One already successfully targeting to Teen market
Parents Night – attribute and Thank You to the Parents that make it happen
Staff Members to be promoting music and events listed on menus and marketing boards
Menu Sponsors & Partners, Joint Ventures with Ted Drews, Guses Pretzels & other
HSR Website & Event Calendars, use of Menus, White Boards and Chalk Boards…also, utilize today's technology to all-broadcast, Face book, Texting, Emails, and so on
Mini-Band Stand for Amateur Band & Karaoke Nights
Today's Pop Culture Music pumping through the Juke Box; as Teens choose the music
Autograph Sessions with Local Athletes, i.e. Trent Green, donating proceeds to Vianney High School
The Monster and/or Rock Star Bar…ice cream shakes, real fruit & protein smoothies, espresso, coffees, lattes, frozen frappuccinos & caffeine drinks (i.e. Monster, Red Bull, Starbucks Frappuccinos and such…), Island Oasis Machine, Bubble Tea (popular w/teens on E and W Coast, see UCity Bubble Tea Bar), A hang out with Bar Tables, Standing Room Only (signage posted). Include a few video machines, etc…
Teen B-day Party in small Party Room…i.e. like little kids do, for Teens, especially girls; Graduation Parties, Last Day of School Parties, etc., in the small party rooms…
House band – after doing Battle of bands, find a House Band that the Teens love to come back to see…
VIP or VIT Club (Very Important Teen) Cards for discounts,, Points, etc.
Christian Rock Sunday, Monthly Event…with band
Create The WOW Factor…an unforgettable experience!!!
High School Drive-In The Menu
Appetizers – Toasted Ravioli, Trashed Wings, Mini-burgers and a whole lot more…plus a Build your Own Appetizer Platter
Salads – choose from a select few salads, & Build Your Own Salad addition.
Burgers – grilled & bigger then the bun, plus a Build Your Own Burger selection of ingredients; with many cheese choices, i.e. real Cheddar scooped from a barrel, deli style Swiss, and String Provel. Also, Turkey Burger and Chicken Burger/Sandwich.
Pizzas - choose from a select few salads, & Build Your Own Pizza addition
Wraps – Healthy Chicken Wraps and Burger Wraps…
The Monster and/or Rock Star Bar…ice cream shakes, real fruit & protein smoothies, espresso, coffees, lattes, frozen frappuccinos & caffeine drinks (i.e. Monster, Red Bull, Starbucks Frappuccinos and so much more…)
Create One Daily Blue Plate Special, i.e. Mom’s Meatloaf, using a Blue Plate, literally…and perhaps getting recipes from Mom’s…
Desserts – decedent & piled high from local favorites, that one cannot eat alone and must share with at least one other person…
Sides may include: Tater Tots, Fries, Curley Fries, Fried Pickles, Fried or Hot Pretzels, Gummy Bears, Cotton Candy…
Simple & Easy, yet, full of Juicy, Mouth Watering Choices and Dipping Dots!!! Make it Fun!!!
HSDI Demographic Partners
By creating Demographic Partners (listed below), we will develop opportunities to cross market and cross advertise within each others venues…
Local High Schools and Middle Schools…
Local Youth Programs, i.e. YMCA, Faith Lutheran Youth Middle and High School youth Groups, Confirmation Groups, i.e. Catholic PSR…
Local Sports Complexes, i.e. St. Louis Sports Complex, Veta, BounceU, Affton Athletic Fields…
Local Church and Schools Family Discount Nights, i.e. 10% of profits tonight will be donated to Kennerly Elementary, “Kennerly Elementary Night”…
Confirmation Community Hours, during Charity Events and School Family Discount Nights…
Local School Field Day or Field Trips to tour the facility and/or Fun Day…
Other Partners to be researched…
HSDI Business Operations
Hours Open – 7 days per week…closed Christmas, Easter and Thanksgiving
- Sun – Wed 11am to 11pm
- Thur – Sat 11am to 1am
Uniforms – use the Long-sleeve rugby, soccer jersey, with nick-name on back, and jeans, kakis, long-short, vintage cheerleader uniforms, HS football Jerseys worn by guys and gals…
Décor – Local High School décor to be emphasized, wit some nostalgic ambiance, as well as local music artist collectables, i.e. Nelly, Cheryl Crow…
Breakfast hours to potentially be established in future, with limited menu choices, coffees, lattes and such…utilizing the small rooms for group meetings…
Menu – see Menu slide attached…
Retail – the intention is to create a retail line of clothing and products with trade marked High School logo, as well as selling Life is Good Products and creating other theme and trade marks such as “The good Life”, “The God Life” “Happy Days”, and others…
Employees – see Company Structure slide attached…
Location Advantage – the 1 st Restaurant will be strategically placed on S. Lindbergh with multiple HS within its Target Market, i.e. Lutheran High South, Lindbergh, Mehlville, Oakville, Cor Jesu, Affton, Bayless, Vianney, St. Mary’s, Dubourg, Kirkwood, Rockwood Summit, Notre Dame, Ursiline, Nerinx and Webster Groves High Schools. The locations will be easily accessible for customers to enter and exit.
Management and Ownership – see High School Structure slide attached.
HSDI Zero Tolerance Rules
As stressed often throughout this presentation, the environment will be safe and secure for our Teens. Zero Tolerance Policies and Zones will be strictly enforced…
ZTzone for no fighting on campus
ZTzone for no weapons on campus
ZTzone for no drugs on campus
ZTzone for no alcohol on campus
ZTzone for any destructive or abusive behavior
ZTzone for a smoke free inside environment
ZTzone will be enforced by on-duty Security Staff
HS Support Group Meetings can be supported and held here, i.e. Alcohol, Drugs, Depression, Loneliness, etc.
Local Security Co. or Off-duty Police Officers to be hired…
HSDI Curriculum, Learning Based Environment & Growth Ops… “Don’t just work on it, just be, let it be”
Playing Life at a Level 10 – Energy Is Everything
Finance 101 – what if your Teen started Retirement Plan at Age 16?
Its Time To Reclaim your Heart
Your Life Direction, Your Life Purpose
Goals & Standards for Business & Self
Accountability of Goals & Standards
Self Awareness & Personal Growth
Self-employed Business Training
Other, i.e. Resume 101, How to Interview, Entering HS and/or College
HSDI Personal Development in Business Style & Life Style…
Quantum Leap Training
Life Directions Training
E to P Perspective
Black Belt Training
Utilize other tools & perspectives
HSDI Statistical Facts & Support…
Teens have the most disposable income then any other age group in U.S.
Teens spend in excess of 179 billion per year; it looks something like this: $179,000,000,000.00.
Teens spend 17% of that in food & drink or $30,500,000,000.00 per year.
Teens w/part-time jobs avg. $104.00 per week disposable income.
Teens between ages 12 to 16 receive an or average $50.00/week allowance; and approximately 40% receive and allowance. Allowance also consists of weekly handouts, as well as for chores completed.
Teens have relatively low to zero debt, so their disposable income to income ratio, as is much greater than that of their parents.
By 2010, there will be 34 million Teens between the ages of 12 to 19 years, eclipsing the previous high of 33 million at the peak of the Baby Boom.
Where do the teens get their money? Allowance, working small jobs, i.e. grass cutting, baby sitting, Part-time jobs, gifts from b-days and holidays and “The Pester Power”.
“ The Pester Power” – asking their parents for money, to buy things for them. It is proven it only takes a child to ask a parent 9 times before they actually give up and give in.
The bad News – U.S. middle-class teens only ranks 6 th in individual spending, behind Norway #1, then Sweden at #2…interesting.
Teen Survey?
Parents Survey?
(See Supporting Articles and Documents)
HSDI Target Markets… “Where Did You Go To High School?”
HSDI Target Markets…
Teens 13 – 19 years of age
HS Clubs, i.e. Drama Club, Yearbook club, etc…
HS Sports Teams Parents & Coaches
HS Sports Teams Friends & Family
HS Alumni & Reunion Parties
HSR Sponsored Sports Teams
Moms & Dads with Small Children
Special Event Participants; DARE, MADD, Charity, Auto & Harley Shows, Theme Nights, Parties, Alumni and so on…
And Anyone who wants a great burger…
HSDIR, LLC Goals & Future…
Restaurant #1
Open Doors Rest #1 Dec 31, 2009 – Teen NY’s Eve Bash
2009 Open Volley Ball Courts and Outdoor Energy Bar
2010 NY’s Day - Grand Opening January 1 st , 2010
2010 $38,00.00/mo Net, $456,000.00/goal Rest #1
2010 $50,000.00/mo Net income goal Restaurant #1
2010 Open Restaurant #2 in St. Louis
2011 Open Restaurant #3 and #4 in St. Louis & So IL
Franchise It
2009 Trade Mark & Franchise It Company Structure
2010 Sell 3 New Franchises StL & 3 in Missouri = 6
2011 Sell 12 New Franchises MW & U.S.
2012 Sell 13 New Franchises MW & U.S.
2013 Sell 14 New Franchises MW & U.S.
2014 Sell 15 New Franchises MW & U.S.
HSDI, LLC Company Structure
Owner/Founder, KPTS Dreameffects, dba High School Drive-In St Louis South #01, Don Arling
Owner/Founder Franchise It Opportunity - Don Arling
Investors of Restaurant #01 & Preferred Stock Holders in High School Drive-In Restaurants, LLC Franchise Co, as Board of Directors
Common Stock Holders in High School Drive-In Restaurants Franchise Co Opportunity!
Managers of Restaurant #01, Kitchen, Dining & Banquet
Employees of Restaurant #01 - Host, Waiters, Waitresses, Kitchen Support Team…
Attorney – for Franchise It Opportunity!
Marketing Rep for Franchise It Opportunity!
Sales Person/Team for Franchise It Opportunity!
Hire College Interns to do all Marketing, as they know the Market, Teens, and would have a passion for it…
Franchise It! High School Drive-In Restaurant, LLC
Contract a Specialized Attorney to create the Franchise Documents & Systems.
Hire a Sales Rep to sell Opportunities & Franchise It!
Hire Marketing Rep to Market and Create Franchise Opportunities.
Replace myself where necessary with people that are of a higher skill level and expertise in that department
HSDI, LLC Stock Opportunity...
This is a Ground Floor Opportunity!
Investors of Restaurant #01 in StL will be granted Preferred Stock in High School Drive-In Restaurants, LLC, The Franchise Company.
Common Stock available to friends and family in HSDR, LLC, The Franchise Company.
Common Stock available to employees to purchase in HSDR, LLC, The Franchise Co and will be awarded upon vesting time with HSDR, LLC, growth of Co & performance in Co
HSDI, LLC Ownership Contribution
Core Group Investors in Rest #01, KPTS Dreameffects, LLC dba High School Drive-In Restaurants, St. Louis South #01
HS Owner #1 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #2 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #3 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #4 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #5 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #6 7% (open) at $71,429.00 per 1% = $500,000.00
HS Owner #7 7 % (open) at $71,429.00 per 1% = $500,000.00
49% $3,500,000.00
Each 1% = 1 share at a cost per share of $71,429.00
Total Investor Contribution = $500,000.00
HS start-up costs = $3,500,000.00
HS Monthly Operating Expense = $193,000.00
HS Cost of Goods Sold = $76,000.00
HS Monthly Gross Income = $307,000.00
HS Monthly Net Income = $38,000.00 (Gross – CGS - Expenses)
Investor Return = 6.5% in 2010, plus Preferred Stock in HSDR, LLC, plus Rest 01 Privileges, discounts…
Investor Return = 8.5% in 2011, plus Preferred Stock in HSDR, LLC, plus Rest 01 Privileges, discounts…
Investor Incentive #3 – Phase II if locate preferred location of old Sinclair Lincoln-Mercury Dealership on s. Lindbergh; Small percentage ownership in Indoor Adventures including Indoor and Outdoor Paintball, Laser Tag and Climbing Wall…
Top 10 Reasons to Invest in High School Drive-In Restaurants
Because…
#10 It’s Fun, Adventurous, New, Exciting, it’s Nostalgic, Entertaining, a Pop Culture, a Safe Place, and Great Quality Food, ____________...
#9 Incentive #1 – Ownership in Rest #01, the Original Rest…
#8 Incentive #2 – Granted Preferred Stock in Franchise Co…
#7 Incentive #3 – Granted % Ownership in Indoor Adventure…
#6 Partner with like people, with like minds and like interests…
#5 Take part in the HS Curriculum and Teach Teens Real World Survival, Business and Christian values…
#4 As parents and Grandparents, we have a responsibility to teach our Teens to “do the Right Thing”…
#3 You have Children or Grand children that you want to grow in a safe and controlled environment…
#2 We have a captured Teen audience and can assist our Teens in Self-Discovering their Life Direction, their Life Purpose…
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