Public Relations Of Eastern Railway By Anupam Chatterjee M.A – II, Sem – III CJMC, Visva - Bharati
INDIAN RAILWAYS, the premier transport organization of the country is the largest rail network in Asia and the world’s second largest under one management. The first railway on Indian sub-continent ran over a stretch of 21 miles from Bombay to Thane. The formal inauguration ceremony was performed on 16th April 1853. In 1951 the systems were nationalized as one unit, becoming one of the largest networks in the world.
Eastern Railway was formed on 14 th April, 1952 by integration of the East Indian Railway consisting of Sealdah, Howrah, Asansol and Danapur Divisions and the entire Bengal – Nagpur Railway. Now Indian Railway divided in 16 zones, Eastern Railway is One of them.
The Public Relations Department of Eastern Railway is engaged in the task of continuously building and sustaining the positive image of Eastern Railway in particular and Indian Railways in general. The department successfully handles the various aspects of dissemination of railway information to the public. The Chief Public Relation Officer is the spokesperson of the Eastern Railway. He maintains close rapport with the mass media including Newspapers, T.V, Networks, etc. and ensures a two way communication between the railway administration and the public. PR Department of Eastern Railway
Advertising in Print media Advertising is primarily a Public Relations function and closely interlinked with the media. Eastern Railway Published advertisement through Print media for various purpose like --- Social Awareness, Tender, Employment notice etc….
CPRO are authorized to meet the media in a formal Press Conference or informally depending upon the importance of the nature of the information to be given. He maintains close rapport with the mass media including Newspapers, T.V, Networks. In the event of accidents, the image of Railway suffers because of adverse reactions in public. Railways must display greater responsibility in interacting with the media with correct and updated information.
Organizing a Event is a responsibility of PR department of ER. For example- Inaugural of Computerized Ticket Centre at Bolpur
Arrange a inter department metting.
Inform station master of Bolpur.
Instruct AD department for create a an AD
Arrange lunch or tiffin for guest
Invite print and electronic media, local media
Check Electronic Media that day and follow next day news paper
Make a report of this publicity and send it to GM
This department also maintains working relations with Heads of various executive departments. Internal Public Relations (communication with Officers and staff) is cultivated by publishing General Manager’s Message on various occasions and ‘ Yogajog ’ , House Journal of Eastern Railway. House Journal
Speech Writing for ministers, GM is a another responsibilities of PR department of Eastern Railway.
Rejoinder is send to media like newspaper, television if any wrong is published or broadcasted regarding eastern railway. Issuing Rejoinder
PR department of ER has achieved excellent results in terms of high profile publicity, which creates a platform of goodwill and mutual understanding enabling the organization to play its role successfully. CONCLUSION