Green Technology<br />By:-<br />Aniruddh De<br />PareshKulkarni<br /> Ravi Pratap Singh<br />
Outline<br />Environment Objectives in 11th Five-Year Plan<br />Green Technology<br />Goals of Green Technology<br />Areas of Green Technology<br />Green Chemistry<br />Green Nanotechnology<br />Green Building<br />Green IT<br />Green Energy<br />Green Marketing : new perspective of 4 Ps<br />Triple Bottom Line Model<br />TBL & CSR<br />Future of TBL<br />
Environmental Objectives in 11th Five-Year Plan <br />Increase forest & tree cover by 5%<br />Attain WHO standards of air quality in all major cities by 2011-2012.<br />Treat all urban waste water by 2011-2012 to clean river waters.<br />Increase energy efficiency by 20 percentage points by 2016-2017.<br />Estimated $3.6 billion has been spent for green technology in the U.S. and Europe in 2007<br />Source: - Greenfile, EBSCO database.<br />
What is Green technology ?<br />Green Technology is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement.<br />The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products. <br />
Goals of Green technology <br /><ul><li>Sustainability - meeting present needs without compromising the ability of future generations to meet their own needs.
"Cradle to cradle" design - ending the "cradle to grave" cycle of manufactured products, by creating products that can be fully reclaimed or re-used.
Source reduction - reducing waste and pollution by changing patterns of production and consumption.
Innovation - developing alternatives to technologies - whether fossil fuel or chemical intensive agriculture.
Viability - economic activity around technologies and products that benefit the environment, speeding their implementation and creating new careers that truly protect the planet.</li></li></ul><li>Areas of Green technology<br /><ul><li>Green Chemistry
Green Energy </li></li></ul><li>GREEN CHEMISTRY<br /> Utilisation of a set of principles that reduces or eliminates the use or generation of hazardous substances in the design, manufacture and application of chemical products .<br />
Green Chemistry Is About...<br />Waste<br />Materials<br />Hazard<br />Reducing<br />Risk<br /> Energy<br />Cost<br />
Principles cover Green Chemistry ?<br />Design of processes to maximize the amount of raw material that ends up in the product;<br />Use of safe, environment-benign substances, including solvents, whenever possible;<br />Design of energy efficient processes;<br />Best form of waste disposal: not to create it in the first place.<br />
The 12 Principles of Green Chemistry (1-6)<br />Prevention <br />Atom Economy <br />Less Hazardous Chemical Synthesis <br />Designing Safer Chemicals <br />Safer Solvents and Auxiliaries <br />Design for Energy Efficiency<br />
The 12 Principles of Green Chemistry (7-12)<br /><ul><li>Use of Renewable Feedstocks
The Green & Sustainable Chemistry Network(GSCN), - In Japan</li></li></ul><li>Green Nanotechnology <br /><ul><li>Green nanotechnology refers to the use of nanotechnology to enhance the environmental-sustainability of processes currently producing negative externalities.
Aims at : to minimize potential environmental and human health risks associated with the manufacture and use of nanotechnology products, and to encourage replacement of existing products with new nano-products that are more environmentally friendly throughout their lifecycle.</li></li></ul><li>Application of Green Nanotechnology <br />Health <br />Energy <br />Information and communication<br />Heavy Industry<br />Consumer goods<br />
Green Buildings<br />Reasons for the Need of Green Buildings:<br />Increase in the number of buildings leading to greater consumption of Power.<br />High rise buildings and construction as a whole, adversely affecting the environment.<br />Corporate houses now need to put a check on the environmental pollution and degradation as a part of their CSR activities.<br />
Green Buildings<br />Ways to implement<br />Usage of “Green Materials”, like recycled building materials<br />Using of Photovoltaic cells in conjunction with the Glass on the façade of the Corporate buildings for Energy generation<br />
Green Buildings<br />Hindrances<br />High Initial Cost of setting up the projects<br />Emerging technology, so risks involved<br />Doesn’t cater to the promoter’s short term interest of profit making<br />Advantages<br />Reduces cost of operation in the long term<br />Consumers now more environment conscious<br />
Green IT<br />Reasons for the Need of Green IT<br />Increasing Energy Efficiencies to reduce operational costs<br />Compliance with the regulatory bodies and reducing the carbon footprints<br />Increasing the efficiency of computing resources so as to reduce the environmental impact of IT utilization<br />
Green IT<br />Ways to Implement<br />Unutilized and underutilized resources to be decommissioned<br />If possible using a single power efficient server<br />Power management: Automation of shutdown and Power on processes<br />Upgradation to power efficient hardware<br />
Green IT<br />Hindrances<br />Business management Structure<br />Huge Cost in the implementation of the strategy<br />Advantages<br />Reduces greatly the operational costs<br />Puts forward a noble image in front of the clients and other stakeholders<br />
Green Energy<br />Reasons for the Need of Green Energy<br />Natural Resources used in the energy generation process on the decline<br />Increasing pollution caused by the non renewable sources<br />
Green Energy<br />Ways to implement<br />Setting up power plants using renewable energy sources<br />Increased government spending on sustainable sources of energy<br />Education of the masses about the benefits<br />Infrastructure and manpower development<br />
Green Energy<br />Hindrances<br />Again, a large cost in setting up the projects<br />Without proper pretesting of the technologies, they may not be feasible for power generation in India<br />Advantages<br />Cleaner and healthier environment<br />Lower long run operating costs<br />Unlimited resources and potential to be utilized<br />
Green Marketing<br />Product – <br />Product dimension includes providing and using engineering with market-driven trends for green product attributes such as energy savings, organic clothing, low Volatile Organic Compounds, green chemicals etc. <br />Greener selection and use of resources results in savings from less waste, less chemicals and less processing. <br />Walmart has made tremendous strides in greening their transportation, energy usage, facility design and adoption of some greener products such as organic clothing.<br />
Green Marketing<br />Pricing – <br />Green pricing isn’t about revenue only.<br />It is about the mutual beneficial exchange of results for rewards like credibility, references for ongoing services. <br />Full cost accounting (FCA) is the one such process of collecting costs as well as advantages for traditional, sustainable alternatives. <br />Example of FCA : Ecological Footprint<br />
Green Marketing<br />Place – <br />Rethinking one’s local role in a thriving community in the green perspective <br />Green Place is about managing logistics in order to cut down transportation emissions. <br />One “place” strategy is distributed manufacturing to improve carbon footprint by licensing technology and brand identity. <br />
Green Marketing<br />Promotion – <br />Reminding employees how companies’ operation benefit community <br />Telling customers about the additional services to improve their lifestyle<br />Reporting about their corporate citizenship performance and impact<br />Introducing prospects how company provides solutions to their problems <br />
Triple Bottom Line<br />People – Social Sustainability<br />Planet - Environmental Sustainability<br />Profit - Financial Sustainability<br />Companies are answerable to their stakeholders, where stakeholders being defined as anything or anyone getting affected by company’s operations.<br />E3 bank : tagline “enterprise, environment, equity”.<br />
TBL & CSR<br />Corporate Social Responsibility requires a company to conserve and develop financial, human and resource capital in the best interests of everyone concerned.<br />CSR activities enable companies to adhere to triple bottom line model or vice-versa.<br />CSR measures requires types of TBL reporting.<br />
Future of TBL<br />Arguments against TBL - <br />TBL shifts the business’ focus from its core competency and companies shouldn’t be forced to be stewards of environment.<br />Rich countries can afford to be involved in social and environmental issues, which some poor countries are more concerned with hunger.<br />As people as stakeholders become more aware about the relationship between environment and business practices, the demand for CSR will grow and more companies will adopt the Triple Bottom Line model in future.<br />