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Green technology 06 42_50

Green technology 06 42_50






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    Green technology 06 42_50 Green technology 06 42_50 Presentation Transcript

    • Green Technology
      Aniruddh De (10810006)
      Paresh Kulkarni (10810042)
      Ravi Pratap Singh (10810050)
    • Outline
      Environment Objectives in 11th Five-Year Plan
      Green Technology
      Goals of Green Technology
      Areas of Green Technology
      Green Chemistry
      Green Nanotechnology
      Green Building
      Green IT
      Green Energy
      Green Marketing : new perspective of 4 Ps
      Triple Bottom Line Model
      TBL & CSR
      Future of TBL
    • Environmental Objectives in 11th Five-Year Plan
      Increase forest & tree cover by 5%
      Attain WHO standards of air quality in all major cities by 2011-2012.
      Treat all urban waste water by 2011-2012 to clean river waters.
      Increase energy efficiency by 20 percentage points by 2016-2017.
      Estimated $3.6 billion has been spent for green technology in the U.S. and Europe in 2007
      Source: - Greenfile, EBSCO database.
    • Existing Laws for Green Technology
      • Pennsylvania's (a US state) new Mercury-Free Thermostat Law
      • Sustainable Forestry Initiative : SFI 2005-2009 Standard is based on principles and measures that promote sustainable forest management and consider all forest values.
      • Wisconsin (a US state) recently enacted a law prohibiting disposal of certain electronics in landfills.
      • Taiwan passed a legislation that targets significant renewable energy generating capacity, that is expected to increase investment in solar photovoltaics and other approaches to sustainable power.
      • Environmental Protection Agency has sent the White House a proposed finding that carbon dioxide is a danger to public health, a step that could trigger a clampdown on emissions of greenhouse gases.
    • What is Green technology ?
      Green Technology is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement.
      The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products.
    • Goals of Green technology
      • Sustainability - meeting present needs without compromising the ability of future generations to meet their own needs.
      • "Cradle to cradle" design - ending the "cradle to grave" cycle of manufactured products, by creating products that can be fully reclaimed or re-used.
      • Source reduction - reducing waste and pollution by changing patterns of production and consumption.
      • Innovation - developing alternatives to technologies - whether fossil fuel or chemical intensive agriculture.
      • Viability - economic activity around technologies and products that benefit the environment, speeding their implementation and creating new careers that truly protect the planet.
    • Areas of Green technology
      • Green Chemistry
      • Green Nanotechnology
      • Green Building
      • Green IT
      • Green Energy 
      Utilisation of a set of principles that reduces or eliminates the use or generation of hazardous substances in the design, manufacture and application of chemical products .
    • Green Chemistry Is About...
    • Principles cover Green Chemistry ?
      Design of processes to maximize the amount of raw material that ends up in the product;
      Use of safe, environment-benign substances, including solvents, whenever possible;
      Design of energy efficient processes;
      Best form of waste disposal: not to create it in the first place.
    • The 12 Principles of Green Chemistry (1-6)
      Atom Economy 
      Less Hazardous Chemical Synthesis 
      Designing Safer Chemicals 
      Safer Solvents and Auxiliaries 
      Design for Energy Efficiency
    • The 12 Principles of Green Chemistry (7-12)
      • Use of Renewable Feedstocks
      • Reduce Derivatives
      • Catalysis
      • Design for Degradation
      • Real-time Analysis for Pollution Prevention
      • Inherently Safer Chemistry for Accident Prevention
    • “It is better to prevent waste than to treat or clean up waste after it is formed”
    • Major uses of Green Chemistry
      Global Change - climate change
      Resource Depletion -increasingly viable technological for Renewable resources
      Food Supply - Agricultural methods & wastes
      Toxics in the Environment - design for reduced hazards.
    • Awards in Green Chemistry
      • The Presidential Green Chemistry Challenge Awards – In US since 1995.
      • 1996, Dow chemical
      • 2002, Cargill Dow
      • 2003, Shaw Industries
      • The Royal Australian Chemical Institute (RACI)
      • The Canadian Green Chemistry Medal
      • The Green & Sustainable Chemistry Network(GSCN), - In Japan
    • Green Nanotechnology
      • Green nanotechnology refers to the use of nanotechnology to enhance the environmental-sustainability of processes currently producing negative externalities.
      • Aims at : to minimize potential environmental and human health risks associated with the manufacture and use of nanotechnology products, and to encourage replacement of existing products with new nano-products that are more environmentally friendly throughout their lifecycle.
    • Application of Green Nanotechnology
      Information and communication
      Heavy Industry
      Consumer goods
    • Green Buildings
      Reasons for the Need of Green Buildings:
      Increase in the number of buildings leading to greater consumption of Power.
      High rise buildings and construction as a whole, adversely affecting the environment.
      Corporate houses now need to put a check on the environmental pollution and degradation as a part of their CSR activities.
    • Green Buildings
      Ways to implement
      Usage of “Green Materials”, like recycled building materials
      Using of Photovoltaic cells in conjunction with the Glass on the façade of the Corporate buildings for Energy generation
    • Green Buildings
      High Initial Cost of setting up the projects
      Emerging technology, so risks involved
      Doesn’t cater to the promoter’s short term interest of profit making
      Reduces cost of operation in the long term
      Consumers now more environment conscious
    • Green IT
      Reasons for the Need of Green IT
      Increasing Energy Efficiencies to reduce operational costs
      Compliance with the regulatory bodies and reducing the carbon footprints
      Increasing the efficiency of computing resources so as to reduce the environmental impact of IT utilization
    • Ways to Implement
      Unutilized and underutilized resources to be decommissioned
      If possible using a single power efficient server
      Power management: Automation of shutdown and Power on processes
      Upgradation to power efficient hardware
      Green IT
    • Hindrances
      Business management Structure
      Huge Cost in the implementation of the strategy
      Reduces greatly the operational costs
      Puts forward a noble image in front of the clients and other stakeholders
      Green IT
    • Green Energy
      Reasons for the Need of Green Energy
      Natural Resources used in the energy generation process on the decline
      Increasing pollution caused by the non renewable sources
    • Green Energy
      Ways to implement
      Setting up power plants using renewable energy sources
      Increased government spending on sustainable sources of energy
      Education of the masses about the benefits
      Infrastructure and manpower development
    • Green Energy
      Again, a large cost in setting up the projects
      Without proper pretesting of the technologies, they may not be feasible for power generation in India
      Cleaner and healthier environment
      Lower long run operating costs
      Unlimited resources and potential to be utilized
    • Green Marketing
    • Green Marketing
      Product –
      Product dimension includes providing and using engineering with market-driven trends for green product attributes such as energy savings, organic clothing, low Volatile Organic Compounds, green chemicals etc.
      Greener selection and use of resources results in savings from less waste, less chemicals and less processing.
      Walmart has made tremendous strides in greening their transportation, energy usage, facility design and adoption of some greener products such as organic clothing.
    • Green Marketing
      Pricing –
      Green pricing isn’t about revenue only.
      It is about the mutual beneficial exchange of results for rewards like credibility, references for ongoing services.
      Full cost accounting (FCA) is the one such process of collecting costs as well as advantages for traditional, sustainable alternatives.
      Example of FCA : Ecological Footprint
    • Green Marketing
      Place –
      Rethinking one’s local role in a thriving community in the green perspective
      Green Place is about managing logistics in order to cut down transportation emissions.
      One “place” strategy is distributed manufacturing to improve carbon footprint by licensing technology and brand identity.
    • Green Marketing
      Promotion –
      Reminding employees how companies’ operation benefit community
      Telling customers about the additional services to improve their lifestyle
      Reporting about their corporate citizenship performance and impact
      Introducing prospects how company provides solutions to their problems
    • Triple Bottom Line (TBL or 3BL)
    • Triple Bottom Line
      People – Social Sustainability
      Planet - Environmental Sustainability
      Profit - Financial Sustainability
      Companies are answerable to their stakeholders, where stakeholders being defined as anything or anyone getting affected by company’s operations.
      E3 bank : tagline “enterprise, environment, equity”.
    • TBL & CSR
      Corporate Social Responsibility requires a company to conserve and develop financial, human and resource capital in the best interests of everyone concerned.
      CSR activities enable companies to adhere to triple bottom line model or vice-versa.
      CSR measures requires types of TBL reporting.
    • Future of TBL
      Arguments against TBL -
      TBL shifts the business’ focus from its core competency and companies shouldn’t be forced to be stewards of environment.
      Rich countries can afford to be involved in social and environmental issues, which some poor countries are more concerned with hunger.
      As people as stakeholders become more aware about the relationship between environment and business practices, the demand for CSR will grow and more companies will adopt the Triple Bottom Line model in future.
    • Thank You!!!