Green technology 06 42_50

Green Technology
By:-
Aniruddh De (10810006)
Paresh Kulkarni (10810042)
Ravi Pratap Singh (10810050)

Outline
Environment Objectives in 11th Five-Year Plan
Green Technology
Goals of Green Technology
Areas of Green Technology
Green Chemistry
Green Nanotechnology
Green Building
Green IT
Green Energy
Green Marketing : new perspective of 4 Ps
Triple Bottom Line Model
TBL & CSR
Future of TBL

Environmental Objectives in 11th Five-Year Plan
Increase forest & tree cover by 5%
Attain WHO standards of air quality in all major cities by 2011-2012.
Treat all urban waste water by 2011-2012 to clean river waters.
Increase energy efficiency by 20 percentage points by 2016-2017.
Estimated $3.6 billion has been spent for green technology in the U.S. and Europe in 2007
Source: - Greenfile, EBSCO database.

Existing Laws for Green Technology
Pennsylvania's (a US state) new Mercury-Free Thermostat Law
Sustainable Forestry Initiative : SFI 2005-2009 Standard is based on principles and measures that promote sustainable forest management and consider all forest values.
Wisconsin (a US state) recently enacted a law prohibiting disposal of certain electronics in landfills.
Taiwan passed a legislation that targets significant renewable energy generating capacity, that is expected to increase investment in solar photovoltaics and other approaches to sustainable power.
Environmental Protection Agency has sent the White House a proposed finding that carbon dioxide is a danger to public health, a step that could trigger a clampdown on emissions of greenhouse gases.

What is Green technology ?
Green Technology is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement.
The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products.

Goals of Green technology
Sustainability - meeting present needs without compromising the ability of future generations to meet their own needs.
"Cradle to cradle" design - ending the "cradle to grave" cycle of manufactured products, by creating products that can be fully reclaimed or re-used.
Source reduction - reducing waste and pollution by changing patterns of production and consumption.
Innovation - developing alternatives to technologies - whether fossil fuel or chemical intensive agriculture.
Viability - economic activity around technologies and products that benefit the environment, speeding their implementation and creating new careers that truly protect the planet.

Areas of Green technology
Green Chemistry
Green Building
Green IT
Green Energy

GREEN CHEMISTRY
Utilisation of a set of principles that reduces or eliminates the use or generation of hazardous substances in the design, manufacture and application of chemical products .

Green Chemistry Is About...
Waste
Materials
Hazard
Reducing
Risk
Energy
Cost

Principles cover Green Chemistry ?
Design of processes to maximize the amount of raw material that ends up in the product;
Use of safe, environment-benign substances, including solvents, whenever possible;
Design of energy efficient processes;
Best form of waste disposal: not to create it in the first place.

The 12 Principles of Green Chemistry (1-6)
Prevention
Atom Economy
Less Hazardous Chemical Synthesis
Designing Safer Chemicals
Safer Solvents and Auxiliaries
Design for Energy Efficiency

The 12 Principles of Green Chemistry (7-12)
Use of Renewable Feedstocks
Reduce Derivatives
Catalysis
Design for Degradation
Real-time Analysis for Pollution Prevention
Inherently Safer Chemistry for Accident Prevention

“It is better to prevent waste than to treat or clean up waste after it is formed”
Chemical
Process

Major uses of Green Chemistry
Global Change - climate change
Resource Depletion -increasingly viable technological for Renewable resources
Food Supply - Agricultural methods & wastes
Toxics in the Environment - design for reduced hazards.

Awards in Green Chemistry
The Presidential Green Chemistry Challenge Awards – In US since 1995.
1996, Dow chemical
2002, Cargill Dow
2003, Shaw Industries
The Royal Australian Chemical Institute (RACI)
The Canadian Green Chemistry Medal
The Green & Sustainable Chemistry Network(GSCN), - In Japan

Green nanotechnology refers to the use of nanotechnology to enhance the environmental-sustainability of processes currently producing negative externalities.
Aims at : to minimize potential environmental and human health risks associated with the manufacture and use of nanotechnology products, and to encourage replacement of existing products with new nano-products that are more environmentally friendly throughout their lifecycle.

Application of Green Nanotechnology
Health
Energy
Information and communication
Heavy Industry
Consumer goods

Green Buildings
Reasons for the Need of Green Buildings:
Increase in the number of buildings leading to greater consumption of Power.
High rise buildings and construction as a whole, adversely affecting the environment.
Corporate houses now need to put a check on the environmental pollution and degradation as a part of their CSR activities.

Green Buildings
Ways to implement
Usage of “Green Materials”, like recycled building materials
Using of Photovoltaic cells in conjunction with the Glass on the façade of the Corporate buildings for Energy generation

Green Buildings
Hindrances
High Initial Cost of setting up the projects
Emerging technology, so risks involved
Doesn’t cater to the promoter’s short term interest of profit making
Advantages
Reduces cost of operation in the long term
Consumers now more environment conscious

Green IT
Reasons for the Need of Green IT
Increasing Energy Efficiencies to reduce operational costs
Compliance with the regulatory bodies and reducing the carbon footprints
Increasing the efficiency of computing resources so as to reduce the environmental impact of IT utilization

Ways to Implement
Unutilized and underutilized resources to be decommissioned
If possible using a single power efficient server
Power management: Automation of shutdown and Power on processes
Upgradation to power efficient hardware
Green IT

Hindrances
Business management Structure
Huge Cost in the implementation of the strategy
Advantages
Reduces greatly the operational costs
Puts forward a noble image in front of the clients and other stakeholders
Green IT

Green Energy
Reasons for the Need of Green Energy
Natural Resources used in the energy generation process on the decline
Increasing pollution caused by the non renewable sources

Green Energy
Ways to implement
Setting up power plants using renewable energy sources
Increased government spending on sustainable sources of energy
Education of the masses about the benefits
Infrastructure and manpower development

Green Energy
Hindrances
Again, a large cost in setting up the projects
Without proper pretesting of the technologies, they may not be feasible for power generation in India
Advantages
Cleaner and healthier environment
Lower long run operating costs
Unlimited resources and potential to be utilized

Green Marketing

Green Marketing
Product –
Product dimension includes providing and using engineering with market-driven trends for green product attributes such as energy savings, organic clothing, low Volatile Organic Compounds, green chemicals etc.
Greener selection and use of resources results in savings from less waste, less chemicals and less processing.
Walmart has made tremendous strides in greening their transportation, energy usage, facility design and adoption of some greener products such as organic clothing.

Green Marketing
Pricing –
Green pricing isn’t about revenue only.
It is about the mutual beneficial exchange of results for rewards like credibility, references for ongoing services.
Full cost accounting (FCA) is the one such process of collecting costs as well as advantages for traditional, sustainable alternatives.
Example of FCA : Ecological Footprint

Green Marketing
Place –
Rethinking one’s local role in a thriving community in the green perspective
Green Place is about managing logistics in order to cut down transportation emissions.
One “place” strategy is distributed manufacturing to improve carbon footprint by licensing technology and brand identity.

Green Marketing
Promotion –
Reminding employees how companies’ operation benefit community
Telling customers about the additional services to improve their lifestyle
Reporting about their corporate citizenship performance and impact
Introducing prospects how company provides solutions to their problems

Triple Bottom Line (TBL or 3BL)

Triple Bottom Line
People – Social Sustainability
Planet - Environmental Sustainability
Profit - Financial Sustainability
Companies are answerable to their stakeholders, where stakeholders being defined as anything or anyone getting affected by company’s operations.
E3 bank : tagline “enterprise, environment, equity”.

TBL & CSR
Corporate Social Responsibility requires a company to conserve and develop financial, human and resource capital in the best interests of everyone concerned.
CSR activities enable companies to adhere to triple bottom line model or vice-versa.
CSR measures requires types of TBL reporting.

Future of TBL
Arguments against TBL -
TBL shifts the business’ focus from its core competency and companies shouldn’t be forced to be stewards of environment.
Rich countries can afford to be involved in social and environmental issues, which some poor countries are more concerned with hunger.
As people as stakeholders become more aware about the relationship between environment and business practices, the demand for CSR will grow and more companies will adopt the Triple Bottom Line model in future.

Thank You!!!

Green technology 06 42_50

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Green technology 06 42_50 Presentation Transcript