5 Steps to Funding a Sustainable Ministry Pastor’s Conference Virginia Baptist Mission Board March 2009
Why should I care? <ul><li>“ At least one out of five American Christians – 20 percent of all U.S. Christians – gives lite...
Why should I care? <ul><li>“ Americans spent nearly twice as much on first-day sales of the video game “Grand Theft Auto I...
Why should I care? <ul><li>Charitable donations as  </li></ul><ul><li>measured by per capita giving of  </li></ul><ul><li>...
What does this mean? <ul><li>The individualistic, independent American Spirit has influenced  </li></ul><ul><li>our perspe...
What does this mean? <ul><li>The church can’t fail. </li></ul><ul><li>There is no Plan B. </li></ul>
5 Steps to Funding a Sustainable Ministry <ul><li>Summary </li></ul><ul><li>Help pastors evaluate and implement giving too...
5 Steps to Funding a Sustainable Ministry <ul><li>More Money.  </li></ul><ul><li>More Ministry. </li></ul>
Session Goals <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul>
Session Goals <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul><ul><li>Discuss  the role of pas...
Session Goals <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul><ul><li>Discuss  the role of pas...
Session Goals <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul><ul><li>Discuss  the role of pas...
Session Goals <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul><ul><li>Discuss  the role of pas...
5 Steps to Funding a Sustainable Ministry <ul><li>Step 1: </li></ul><ul><li>Establish  a systematic strategy. </li></ul>
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>The Church is a nonprofit organiz...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>The habits of giving begin with t...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Churches have an advantage over e...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Churches are the WORST at capturi...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>If churches continue to be silent...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Giving is an outward sign of an i...
Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Church giving is connected to you...
5 Steps to Funding a Sustainable Ministry <ul><li>Step 2: </li></ul><ul><li>Start  talking about it. </li></ul>
Start talking about it <ul><li>In 2005, there were over 1.8 million nonprofit organizations and 370,000 churches. In 1995,...
Start talking about it <ul><li>The more we remain silent with respect to the subject of money in the church, the more myst...
Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 1:  Embrace  your role as chie...
Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 2:  Expose  yourself to the un...
Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 3:  Seek out  professionals in...
Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 4:  Surround  yourself with a ...
Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 5:  Practice .  Practice .  Pr...
5 Steps to Funding a Sustainable Ministry <ul><li>Step 3: </li></ul><ul><li>Set  expectations. </li></ul>
Set expectations <ul><li>Why isn’t the church leading the way in generosity? </li></ul>
Set expectations <ul><li>Why isn’t the church leading the way in generosity? </li></ul><ul><li>Bill Gates foundation recor...
Set expectations <ul><li>  3 habits that establish expectations of your membership </li></ul><ul><li>Habit 1: Personal Tes...
Set expectations <ul><li>  3 habits that establish expectations of your membership </li></ul><ul><li>Habit 2: Annual Stewa...
Set expectations <ul><li>  3 habits that establish expectations of your membership </li></ul><ul><li>Habit 3: Celebrate Su...
5 Steps to Funding a Sustainable Ministry <ul><li>Step 4: </li></ul><ul><li>Make  the ask. </li></ul>
Make the ask <ul><li>  Two shifts have taken place within American Christianity. </li></ul><ul><li>1. The tithe is no long...
Make the ask <ul><li>  Two shifts have taken place within American Christianity. </li></ul><ul><li>2. Christians want thei...
Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>1. Offering Envelopes </li></ul>
Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>2. Online Giving </li></ul>
Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>3. Contribution Statements </li></ul>
Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>4. Special Offerings or Major Gifts </li></ul>
Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>5. Planned Giving or Estate Tithing </li></ul>
Make the ask <ul><li>3 brutal facts about giving grounded in the Pareto Principles (80/20 rule) </li></ul>
Make the ask <ul><li>Brutal Fact #1: </li></ul><ul><li>When your long-term funding strategy is hung on the giving habits o...
Make the ask <ul><li>Brutal Fact #2: </li></ul><ul><li>Providing things like offering envelopes and online giving are prim...
Make the ask <ul><li>Wikipedia raised $2 million dollars in the final three weeks of December 2008 with an average donatio...
Make the ask <ul><li>Brutal Fact #3: </li></ul><ul><li>Stewardship is more important than your sermon preparation. </li></ul>
Make the ask <ul><li>Crown Financial Ministries reported as many as 17,000 salvations in one year as a result of people pa...
Make the ask <ul><li>If stewardship is equivalent to discipleship, then a call to be a steward deals directly with the Lor...
Make the ask <ul><li>When people are asked to commit their time, talent and treasures to advance the kingdom of God, spiri...
5 Steps to Funding a Sustainable Ministry <ul><li>Step 5: </li></ul><ul><li>Report  the results. </li></ul>
Report the results <ul><li>In an era where consumers are demanding more corporate accountability and transparency, this sa...
Report the results <ul><li>“ They” want to know your church’s spending habits. </li></ul><ul><li>Example: Texas Attorney G...
Report the results <ul><li>It won’t be long before the same reporting tools are used to monitor churches. </li></ul><ul><l...
Report the results <ul><li>“ Participatory Philanthropy” or the “Democratization of Philanthropy” are the phrases describi...
Report the results <ul><li>Example: </li></ul><ul><li>TripAdvisor.com asked the public to decide how to spend their charit...
Report the results <ul><li>Example: </li></ul><ul><li>Subaru of America invited new car buyers the option to contribute $2...
Report the results <ul><li>What if our budgeting process looked like American Idol? </li></ul>
Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>1.  Develop  a habit of measuring results. ...
Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>2.  Treat  church members like shareholders...
Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>3.  Outline  the connection between giving,...
Report the results <ul><li>Don’t  report results unless you are prepared to: </li></ul><ul><li>Reveal the results as they ...
Session Goals (in review) <ul><li>Highlight  tension between ministry and money.  (funding) </li></ul><ul><li>Discuss  the...
“Do More Ministry” Blog <ul><li>A conversation on Stewardship and Giving </li></ul><ul><li>www.lifewaystores.com/domoremin...
Church Giving Matters: More Money Really Does Mean More Ministry <ul><li>Book will be available at the SBC Convention in J...
Questions <ul><li>Questions? </li></ul>
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Virginia Baptist Pastor's Conference MAR09 Sustainable Funding

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The Virginia Baptist invited me to come speak to a group of their pastor's related to sustainable funding models for ministry in Spring 2009.

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Virginia Baptist Pastor's Conference MAR09 Sustainable Funding

  1. 1. 5 Steps to Funding a Sustainable Ministry Pastor’s Conference Virginia Baptist Mission Board March 2009
  2. 2. Why should I care? <ul><li>“ At least one out of five American Christians – 20 percent of all U.S. Christians – gives literally nothing to church, para-church, or nonreligious charities.” </li></ul><ul><li>- Passing the Plate </li></ul>
  3. 3. Why should I care? <ul><li>“ Americans spent nearly twice as much on first-day sales of the video game “Grand Theft Auto IV” as the SBC and the IMB would need to share the Gospel with all the world’s unreached people groups by 2010.” </li></ul><ul><li>- Empty Tomb </li></ul>
  4. 4. Why should I care? <ul><li>Charitable donations as </li></ul><ul><li>measured by per capita giving of </li></ul><ul><li>disposable income has remained </li></ul><ul><li>the same since 1967 – 2.5%. </li></ul><ul><li>- Giving USA </li></ul>
  5. 5. What does this mean? <ul><li>The individualistic, independent American Spirit has influenced </li></ul><ul><li>our perspective on church giving. Churches risk losing the funding necessary to carry forward the work it has been given to do. </li></ul>
  6. 6. What does this mean? <ul><li>The church can’t fail. </li></ul><ul><li>There is no Plan B. </li></ul>
  7. 7. 5 Steps to Funding a Sustainable Ministry <ul><li>Summary </li></ul><ul><li>Help pastors evaluate and implement giving tools and strategies that result </li></ul><ul><li>in fully funded budgets and long-term sustainable ministry. </li></ul>
  8. 8. 5 Steps to Funding a Sustainable Ministry <ul><li>More Money. </li></ul><ul><li>More Ministry. </li></ul>
  9. 9. Session Goals <ul><li>Highlight tension between ministry and money. (funding) </li></ul>
  10. 10. Session Goals <ul><li>Highlight tension between ministry and money. (funding) </li></ul><ul><li>Discuss the role of pastor as organizational manager. (sustainability) </li></ul>
  11. 11. Session Goals <ul><li>Highlight tension between ministry and money. (funding) </li></ul><ul><li>Discuss the role of pastor as organizational manager. (sustainability) </li></ul><ul><li>Reveal the disconnect between the pulpit and the pew. (engagement) </li></ul>
  12. 12. Session Goals <ul><li>Highlight tension between ministry and money. (funding) </li></ul><ul><li>Discuss the role of pastor as organizational manager. (sustainability) </li></ul><ul><li>Reveal the disconnect between the pulpit and the pew. (engagement) </li></ul><ul><li>Provide some guiding principles to systematically address challenge. (responsibility) </li></ul>
  13. 13. Session Goals <ul><li>Highlight tension between ministry and money. (funding) </li></ul><ul><li>Discuss the role of pastor as organizational manager. (sustainability) </li></ul><ul><li>Reveal the disconnect between the pulpit and the pew. (engagement) </li></ul><ul><li>Provide some guiding principles to systematically address challenge. (responsibility) </li></ul><ul><li>Restore the role of stewardship as a strategic effort within local church ministry. (transformation) </li></ul>
  14. 14. 5 Steps to Funding a Sustainable Ministry <ul><li>Step 1: </li></ul><ul><li>Establish a systematic strategy. </li></ul>
  15. 15. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>The Church is a nonprofit organization that exists through the donations of its membership. </li></ul>
  16. 16. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>The habits of giving begin with the worldview of the giver. </li></ul>
  17. 17. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Churches have an advantage over every other nonprofit: weekly interaction with membership. </li></ul>
  18. 18. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Churches are the WORST at capturing the dollar and fail to consistently provide a “call to action.” </li></ul>
  19. 19. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>If churches continue to be silent, the giving levels needed to operate this complex organization will not exist. </li></ul>
  20. 20. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Giving is an outward sign of an inward commitment. Measuring giving is one way to measure the health of your church and your membership. </li></ul>
  21. 21. Establish a systematic strategy <ul><li>Let’s be honest about tithing: </li></ul><ul><li>Church giving is connected to your ministry plan. People want to support a cause or organization that accomplishes something they couldn’t do on their own. </li></ul>
  22. 22. 5 Steps to Funding a Sustainable Ministry <ul><li>Step 2: </li></ul><ul><li>Start talking about it. </li></ul>
  23. 23. Start talking about it <ul><li>In 2005, there were over 1.8 million nonprofit organizations and 370,000 churches. In 1995, there were 600 nonprofit organizations and 370,000 churches. </li></ul><ul><li>- Not Your Parents’ Offering Plate </li></ul>
  24. 24. Start talking about it <ul><li>The more we remain silent with respect to the subject of money in the church, the more mysterious it becomes. </li></ul>
  25. 25. Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 1: Embrace your role as chief broker of opportunity. </li></ul>
  26. 26. Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 2: Expose yourself to the unfamiliar. </li></ul>
  27. 27. Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 3: Seek out professionals in the financial or fund development industry sectors. </li></ul>
  28. 28. Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 4: Surround yourself with a few trusted advisors from your church membership. </li></ul>
  29. 29. Start talking about it <ul><li>5 steps to stop stuttering over money </li></ul><ul><li>Step 5: Practice . Practice . Practice . </li></ul>
  30. 30. 5 Steps to Funding a Sustainable Ministry <ul><li>Step 3: </li></ul><ul><li>Set expectations. </li></ul>
  31. 31. Set expectations <ul><li>Why isn’t the church leading the way in generosity? </li></ul>
  32. 32. Set expectations <ul><li>Why isn’t the church leading the way in generosity? </li></ul><ul><li>Bill Gates foundation recorded a 20% loss in asset value in 2008 but plans to give even more in 2009. </li></ul>
  33. 33. Set expectations <ul><li> 3 habits that establish expectations of your membership </li></ul><ul><li>Habit 1: Personal Testimony </li></ul><ul><li>Hint: Your church will give as much as you do. </li></ul>
  34. 34. Set expectations <ul><li> 3 habits that establish expectations of your membership </li></ul><ul><li>Habit 2: Annual Stewardship Series </li></ul>
  35. 35. Set expectations <ul><li> 3 habits that establish expectations of your membership </li></ul><ul><li>Habit 3: Celebrate Success </li></ul>
  36. 36. 5 Steps to Funding a Sustainable Ministry <ul><li>Step 4: </li></ul><ul><li>Make the ask. </li></ul>
  37. 37. Make the ask <ul><li> Two shifts have taken place within American Christianity. </li></ul><ul><li>1. The tithe is no longer solely reserved for the church. </li></ul>
  38. 38. Make the ask <ul><li> Two shifts have taken place within American Christianity. </li></ul><ul><li>2. Christians want their tithe to count. </li></ul>
  39. 39. Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>1. Offering Envelopes </li></ul>
  40. 40. Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>2. Online Giving </li></ul>
  41. 41. Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>3. Contribution Statements </li></ul>
  42. 42. Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>4. Special Offerings or Major Gifts </li></ul>
  43. 43. Make the ask <ul><li>5 systematic tools you need to consider </li></ul><ul><li>5. Planned Giving or Estate Tithing </li></ul>
  44. 44. Make the ask <ul><li>3 brutal facts about giving grounded in the Pareto Principles (80/20 rule) </li></ul>
  45. 45. Make the ask <ul><li>Brutal Fact #1: </li></ul><ul><li>When your long-term funding strategy is hung on the giving habits of a small percentage of your membership, you are tempting fate. </li></ul>
  46. 46. Make the ask <ul><li>Brutal Fact #2: </li></ul><ul><li>Providing things like offering envelopes and online giving are primarily designed to encourage giving and make it easy for the 80% to do so. </li></ul>
  47. 47. Make the ask <ul><li>Wikipedia raised $2 million dollars in the final three weeks of December 2008 with an average donation of $40. </li></ul><ul><li>How much money are you leaving on the table? </li></ul>
  48. 48. Make the ask <ul><li>Brutal Fact #3: </li></ul><ul><li>Stewardship is more important than your sermon preparation. </li></ul>
  49. 49. Make the ask <ul><li>Crown Financial Ministries reported as many as 17,000 salvations in one year as a result of people participating in their program. </li></ul>
  50. 50. Make the ask <ul><li>If stewardship is equivalent to discipleship, then a call to be a steward deals directly with the Lordship of Christ. </li></ul>
  51. 51. Make the ask <ul><li>When people are asked to commit their time, talent and treasures to advance the kingdom of God, spiritual transformation takes place. </li></ul>
  52. 52. 5 Steps to Funding a Sustainable Ministry <ul><li>Step 5: </li></ul><ul><li>Report the results. </li></ul>
  53. 53. Report the results <ul><li>In an era where consumers are demanding more corporate accountability and transparency, this same sentiment is being applied to traditional nonprofits and churches alike. </li></ul>
  54. 54. Report the results <ul><li>“ They” want to know your church’s spending habits. </li></ul><ul><li>Example: Texas Attorney General’s office just launched on online tracking service to let people see how charities are spending the contributions they receive. </li></ul>
  55. 55. Report the results <ul><li>It won’t be long before the same reporting tools are used to monitor churches. </li></ul><ul><li>Are you ready? </li></ul>
  56. 56. Report the results <ul><li>“ Participatory Philanthropy” or the “Democratization of Philanthropy” are the phrases describing the changing climate of generosity. </li></ul>
  57. 57. Report the results <ul><li>Example: </li></ul><ul><li>TripAdvisor.com asked the public to decide how to spend their charitable giving funds. </li></ul>
  58. 58. Report the results <ul><li>Example: </li></ul><ul><li>Subaru of America invited new car buyers the option to contribute $250 to a charity of their choice. </li></ul>
  59. 59. Report the results <ul><li>What if our budgeting process looked like American Idol? </li></ul>
  60. 60. Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>1. Develop a habit of measuring results. </li></ul>
  61. 61. Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>2. Treat church members like shareholders. </li></ul>
  62. 62. Report the results <ul><li>3 approaches to reporting results </li></ul><ul><li>3. Outline the connection between giving, program, and ministry results. </li></ul>
  63. 63. Report the results <ul><li>Don’t report results unless you are prepared to: </li></ul><ul><li>Reveal the results as they are </li></ul><ul><li>React based on the results received </li></ul><ul><li>Request input from church membership </li></ul>
  64. 64. Session Goals (in review) <ul><li>Highlight tension between ministry and money. (funding) </li></ul><ul><li>Discuss the role of pastor as organizational manager. (sustainability) </li></ul><ul><li>Reveal the disconnect between the pulpit and the pew. (engagement) </li></ul><ul><li>Provide some guiding principles to systematically address challenge. (responsibility) </li></ul><ul><li>Restore the role of stewardship as a strategic effort within local church ministry. (transformation) </li></ul>
  65. 65. “Do More Ministry” Blog <ul><li>A conversation on Stewardship and Giving </li></ul><ul><li>www.lifewaystores.com/domoreministry </li></ul><ul><li>Subscribe via e-mail or RSS feed </li></ul><ul><li>Sign up today! </li></ul>
  66. 66. Church Giving Matters: More Money Really Does Mean More Ministry <ul><li>Book will be available at the SBC Convention in June. </li></ul><ul><li>Seminar content based on book content </li></ul><ul><li>If you would like to be notified when this book is available, please e-mail me at ben.stroup@lifeway.com. </li></ul>
  67. 67. Questions <ul><li>Questions? </li></ul>

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