Social Media in Ministry... Louisiana Baptist Convention September 2009 Staff Meeting
Social Media Use Survey Results <ul><li>Highest response to application use was: </li></ul><ul><li>Facebook </li></ul>
Social Media Use Survey Results <ul><li>Highest response to posture toward Social Media was:  </li></ul><ul><li>&quot;I kn...
Social Media Use Survey Results <ul><li>Highest response to electronics owned and used:  </li></ul><ul><ul><li>Cell Phone ...
Social Media Use Survey Results <ul><li>Expectations of this presentation:  </li></ul><ul><ul><li>Social Media Effectivene...
Goals and Objectives <ul><li>Session 1 - Theory  </li></ul><ul><li>1. Define Social Media </li></ul><ul><li>2. Provide an ...
Goals and Objectives <ul><li>  </li></ul><ul><li>Session 2 - Practice </li></ul><ul><li>4. Craft Your Social Media Strateg...
What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>Socia...
What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>...It...
What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>...is...
But What Does  That  Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li...
But What Does  That  Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li...
But What Does  That  Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li...
Overview of Platforms and Tool s <ul><li>  </li></ul>Just a few examples...
Overview of Platforms and Tools <ul><li>Platforms: </li></ul><ul><li>1. Desktop/Laptop </li></ul><ul><li>2. Cell Phone/Sma...
Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are...
Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are...
Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are...
Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are...
Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are...
Questions? <ul><li>In Review: Session 1 - Theory  </li></ul><ul><li>1. Define Social Media </li></ul><ul><li>2. Provide an...
Next Session: Practice <ul><li>4. Craft Your Social Media Strategy </li></ul><ul><li>5. Manage Your Time </li></ul><ul><li...
Craft Your Social Media Strategy <ul><li>You have an </li></ul><ul><li>important choice to make. </li></ul><ul><li>Which p...
Craft Your Social Media Strategy <ul><li>You have an </li></ul><ul><li>important choice to make. </li></ul><ul><li>Which p...
Craft Your Social Media Strategy <ul><li>Social Media  is  Communication. </li></ul>Message  Sender
Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the messa...
Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the messa...
Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the messa...
Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the messa...
Craft Your Social Media Strategy <ul><li>There is no  </li></ul><ul><li>one-size-fits-all </li></ul><ul><li>strategy! </li...
Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Blog (Content)
Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Twitter (Conversation) Blog (Content)
Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Twitter (Conversation) Facebook (Relational) Blog...
Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is ...
Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is ...
Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is ...
Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is ...
Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is ...
Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the cloc...
Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the cloc...
Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the cloc...
Manage Your Time <ul><li>Basic Tools You Can Use </li></ul><ul><li>1. Blogs/Blog Aggregators </li></ul><ul><li>2. Twitter ...
Manage Your Time <ul><li>There are unlimited ways to monitor, measure, and participate in the Social Media revolution.  </...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul>
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li>...
Any Questions? Join  the  Revolution!
Contact Information <ul><li>Profile: benstroup.com </li></ul><ul><li>Blog: domoreministry.com </li></ul><ul><li>Twitter: @...
Social Media in Ministry - LBC Sept 09 Staff Meeting
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Social Media in Ministry - LBC Sept 09 Staff Meeting

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LBC invited me to present to the Convention Staff on the basic theory and practice of using social media and ministry. This presentation is also the basis of understanding how to use social media as a funding tool.

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Social Media in Ministry - LBC Sept 09 Staff Meeting

  1. 1. Social Media in Ministry... Louisiana Baptist Convention September 2009 Staff Meeting
  2. 2. Social Media Use Survey Results <ul><li>82%  use Social Media today   </li></ul><ul><li>to communicate with  </li></ul><ul><li>pastors and churches. </li></ul>
  3. 3. Social Media Use Survey Results <ul><li>Highest response to application use was: </li></ul><ul><li>Facebook </li></ul>
  4. 4. Social Media Use Survey Results <ul><li>Highest response to posture toward Social Media was:  </li></ul><ul><li>&quot;I know what Social Media is,  </li></ul><ul><li>and I'm experimenting with  </li></ul><ul><li>different applications.&quot; </li></ul>
  5. 5. Social Media Use Survey Results <ul><li>Highest response to electronics owned and used:  </li></ul><ul><ul><li>Cell Phone </li></ul></ul><ul><ul><li>Laptop </li></ul></ul><ul><ul><li>Digital Camera </li></ul></ul>
  6. 6. Social Media Use Survey Results <ul><li>Expectations of this presentation:  </li></ul><ul><ul><li>Social Media Effectiveness </li></ul></ul><ul><ul><li>Tools/Uses </li></ul></ul><ul><ul><li>Time Management </li></ul></ul><ul><ul><li>Voluntary Group Learning </li></ul></ul>
  7. 7. Goals and Objectives <ul><li>Session 1 - Theory  </li></ul><ul><li>1. Define Social Media </li></ul><ul><li>2. Provide an Overview of Platforms and Tools </li></ul><ul><li>3. Outline a Few Guiding Principles </li></ul>
  8. 8. Goals and Objectives <ul><li>  </li></ul><ul><li>Session 2 - Practice </li></ul><ul><li>4. Craft Your Social Media Strategy </li></ul><ul><li>5. Manage Your Time </li></ul><ul><li>6. 10 Commandments of Social Media </li></ul>
  9. 9. What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>Social media is online  content  created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content .   </li></ul>
  10. 10. What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>...It's a fusion of sociology and technology, t ransforming monologues (one to many) into dialogues (many to many) and ... </li></ul>
  11. 11. What is Social Media? <ul><li>Social media </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>...is the democratization of information , transforming people from content readers into publishers....  </li></ul>
  12. 12. But What Does That Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li></ul>
  13. 13. But What Does That Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li></ul><ul><li>2. You can be ignored. </li></ul>
  14. 14. But What Does That Mean? <ul><li>Social Media represents 3 important realities: </li></ul><ul><li>1. Content rules. </li></ul><ul><li>2. You can be ignored. </li></ul><ul><li>3. You're not in control. </li></ul>
  15. 15. Overview of Platforms and Tool s <ul><li>  </li></ul>Just a few examples...
  16. 16. Overview of Platforms and Tools <ul><li>Platforms: </li></ul><ul><li>1. Desktop/Laptop </li></ul><ul><li>2. Cell Phone/Smart Phone </li></ul><ul><li>Common Characteristics: </li></ul><ul><li>1. Web-based </li></ul><ul><li>2. Free (Open Source) </li></ul><ul><li>Tools: </li></ul><ul><li>1. Content </li></ul><ul><li>2. Photos </li></ul><ul><li>3. Audio/Video </li></ul><ul><li>Common Characteristics: </li></ul><ul><li>1. Integration </li></ul><ul><li>2. Collaboration </li></ul>
  17. 17. Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are online. </li></ul>
  18. 18. Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are online. </li></ul><ul><li>2. Google matters. </li></ul>
  19. 19. Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are online. </li></ul><ul><li>2. Google matters. </li></ul><ul><li>3. Content creates opportunity. </li></ul>
  20. 20. Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are online. </li></ul><ul><li>2. Google matters. </li></ul><ul><li>3. Content creates opportunity. </li></ul><ul><li>4. The power rests with the individual. </li></ul>
  21. 21. Outline a Few Guiding Principles <ul><li>Rules to live by in a Social Media world </li></ul><ul><li>1. You are who you are online. </li></ul><ul><li>2. Google matters. </li></ul><ul><li>3. Content creates opportunity. </li></ul><ul><li>4. The power rests with the individual. </li></ul><ul><li>5. If you don't exist online ... you don't exist. </li></ul>
  22. 22. Questions? <ul><li>In Review: Session 1 - Theory  </li></ul><ul><li>1. Define Social Media </li></ul><ul><li>2. Provide an Overview of Platforms and Tools </li></ul><ul><li>3. Outline a Few Guiding Principles </li></ul>
  23. 23. Next Session: Practice <ul><li>4. Craft Your Social Media Strategy </li></ul><ul><li>5. Manage Your Time </li></ul><ul><li>6. 10 Commandments of Social Media </li></ul>
  24. 24. Craft Your Social Media Strategy <ul><li>You have an </li></ul><ul><li>important choice to make. </li></ul><ul><li>Which path will you choose? </li></ul>
  25. 25. Craft Your Social Media Strategy <ul><li>You have an </li></ul><ul><li>important choice to make. </li></ul><ul><li>Which path will you choose? </li></ul>
  26. 26. Craft Your Social Media Strategy <ul><li>Social Media is Communication. </li></ul>Message  Sender
  27. 27. Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the message you want to send. </li></ul>
  28. 28. Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the message you want to send. </li></ul><ul><li>2. Clearly identify your intended audience. </li></ul>
  29. 29. Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the message you want to send. </li></ul><ul><li>2. Clearly identify your intended audience. </li></ul><ul><li>3. Remove all obstacles and barriers. </li></ul>
  30. 30. Craft Your Social Media Strategy <ul><li>Basic Principles of Communication </li></ul><ul><li>1. Carefully define the message you want to send. </li></ul><ul><li>2. Clearly identify your intended audience. </li></ul><ul><li>3. Remove all obstacles and barriers. </li></ul><ul><li>4. Measure effectiveness ... and measure again. </li></ul>
  31. 31. Craft Your Social Media Strategy <ul><li>There is no  </li></ul><ul><li>one-size-fits-all </li></ul><ul><li>strategy! </li></ul>
  32. 32. Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Blog (Content)
  33. 33. Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Twitter (Conversation) Blog (Content)
  34. 34. Craft Your Social Media Strategy <ul><li>My Three-Leg Strategy </li></ul>Twitter (Conversation) Facebook (Relational) Blog (Content)
  35. 35. Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is right for you. </li></ul>
  36. 36. Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is right for you. </li></ul><ul><li>2. Learn one tool/platform at a time. (Pace yourself.) </li></ul>
  37. 37. Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is right for you. </li></ul><ul><li>2. Learn one tool/platform at a time. (Pace yourself.) </li></ul><ul><li>3. Commit to building value through content. </li></ul>
  38. 38. Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is right for you. </li></ul><ul><li>2. Learn one tool/platform at a time. (Pace yourself.) </li></ul><ul><li>3. Commit to building value through content. </li></ul><ul><li>4. Facilitate a conversation. (Don't dictate.) </li></ul>
  39. 39. Craft Your Social Media Strategy <ul><li>5 Steps to Creating Your Strategy </li></ul><ul><li>1. Decide if Social Media is right for you. </li></ul><ul><li>2. Learn one tool/platform at a time. (Pace yourself.) </li></ul><ul><li>3. Commit to building value through content. </li></ul><ul><li>4. Facilitate a conversation. (Don't dictate.) </li></ul><ul><li>5. Stick with it. (Don't expect immediate results.) </li></ul>
  40. 40. Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the clock.&quot; </li></ul>
  41. 41. Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the clock.&quot; </li></ul><ul><li>2. Nothing works &quot;out of the box.&quot; </li></ul>
  42. 42. Manage Your Time <ul><li>3 Realities You Need To Keep In Mind </li></ul><ul><li>1. Learning takes place &quot;off the clock.&quot; </li></ul><ul><li>2. Nothing works &quot;out of the box.&quot; </li></ul><ul><li>3. Evaluate and adjust your habits. </li></ul>
  43. 43. Manage Your Time <ul><li>Basic Tools You Can Use </li></ul><ul><li>1. Blogs/Blog Aggregators </li></ul><ul><li>2. Twitter Search </li></ul><ul><li>3. Google Alerts </li></ul><ul><li>4. E-newsletters </li></ul><ul><li>Become a content junky! </li></ul><ul><li>Platforms </li></ul><ul><li>1. Laptops </li></ul><ul><li>2. Flip Video Recorders </li></ul><ul><li>3. Digital Cameras </li></ul><ul><li>4. Smart Phones </li></ul><ul><li>Invest in the smart phone! </li></ul>
  44. 44. Manage Your Time <ul><li>There are unlimited ways to monitor, measure, and participate in the Social Media revolution.  </li></ul><ul><li>Some are advanced. Some are basic.  </li></ul><ul><li>The key is to start DOING something today. </li></ul>
  45. 45. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul>
  46. 46. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul>
  47. 47. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul>
  48. 48. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul>
  49. 49. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul>
  50. 50. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul><ul><li>6. Use Social Media strategically, not casually. </li></ul>
  51. 51. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul><ul><li>6. Use Social Media strategically, not casually. </li></ul><ul><li>7. Keep it short and simple. </li></ul>
  52. 52. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul><ul><li>6. Use Social Media strategically, not casually. </li></ul><ul><li>7. Keep it short and simple. </li></ul><ul><li>8. Measure ... and measure again.  </li></ul>
  53. 53. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul><ul><li>6. Use Social Media strategically, not casually. </li></ul><ul><li>7. Keep it short and simple. </li></ul><ul><li>8. Measure ... and measure again.  </li></ul><ul><li>9. Market your Social Media presence. </li></ul>
  54. 54. 10 Commandments of Social Media <ul><li>1. Encourage User-Generated Content. </li></ul><ul><li>2. Make it shareable. </li></ul><ul><li>3. Keep relationships the primary focus. </li></ul><ul><li>4. Provide value. </li></ul><ul><li>5. Create excellent content. </li></ul><ul><li>6. Use Social Media strategically, not casually. </li></ul><ul><li>7. Keep it short and simple. </li></ul><ul><li>8. Measure ... and measure again.  </li></ul><ul><li>9. Market your Social Media presence. </li></ul><ul><li>10. Be patient. </li></ul>
  55. 55. Any Questions? Join  the  Revolution!
  56. 56. Contact Information <ul><li>Profile: benstroup.com </li></ul><ul><li>Blog: domoreministry.com </li></ul><ul><li>Twitter: @domoreministry </li></ul><ul><li>Facebook: Ben Stroup </li></ul>

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