Social Media in Ministry - LBC Sept 09 Staff Meeting

Social Media in Ministry... Louisiana Baptist Convention September 2009 Staff Meeting

Social Media Use Survey Results
82% use Social Media today
to communicate with
pastors and churches.

Highest response to application use was:
Facebook

Highest response to posture toward Social Media was:
"I know what Social Media is,
and I'm experimenting with
different applications."

Highest response to electronics owned and used:
Cell Phone
Laptop
Digital Camera

Expectations of this presentation:
Social Media Effectiveness
Tools/Uses
Time Management
Voluntary Group Learning

Goals and Objectives
Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles

Goals and Objectives

Session 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

What is Social Media?
Social media
From Wikipedia, the free encyclopedia
Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content .

Social media
...It's a fusion of sociology and technology, t ransforming monologues (one to many) into dialogues (many to many) and ...

Social media
...is the democratization of information , transforming people from content readers into publishers....

But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.

1. Content rules.
2. You can be ignored.

1. Content rules.
2. You can be ignored.
3. You're not in control.

Overview of Platforms and Tool s

Just a few examples...

Overview of Platforms and Tools
Platforms:
1. Desktop/Laptop
2. Cell Phone/Smart Phone
Common Characteristics:
1. Web-based
2. Free (Open Source)
Tools:
1. Content
2. Photos
3. Audio/Video
Common Characteristics:
1. Integration
2. Collaboration

Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.

2. Google matters.

2. Google matters.
3. Content creates opportunity.

2. Google matters.
4. The power rests with the individual.

2. Google matters.
4. The power rests with the individual.
5. If you don't exist online ... you don't exist.

Questions?
In Review: Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles

Next Session: Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

Craft Your Social Media Strategy
You have an
important choice to make.
Which path will you choose?

Social Media is Communication.
Message Sender

Basic Principles of Communication
1. Carefully define the message you want to send.

2. Clearly identify your intended audience.

3. Remove all obstacles and barriers.

3. Remove all obstacles and barriers.
4. Measure effectiveness ... and measure again.

There is no
one-size-fits-all
strategy!

My Three-Leg Strategy
Blog (Content)

Twitter (Conversation) Blog (Content)

Twitter (Conversation) Facebook (Relational) Blog (Content)

5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.

2. Learn one tool/platform at a time. (Pace yourself.)

3. Commit to building value through content.

4. Facilitate a conversation. (Don't dictate.)

4. Facilitate a conversation. (Don't dictate.)
5. Stick with it. (Don't expect immediate results.)

Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."

Manage Your Time
2. Nothing works "out of the box."

Manage Your Time
2. Nothing works "out of the box."
3. Evaluate and adjust your habits.

Manage Your Time
Basic Tools You Can Use
1. Blogs/Blog Aggregators
2. Twitter Search
3. Google Alerts
4. E-newsletters
Become a content junky!
Platforms
1. Laptops
2. Flip Video Recorders
3. Digital Cameras
4. Smart Phones
Invest in the smart phone!

Manage Your Time
There are unlimited ways to monitor, measure, and participate in the Social Media revolution.
Some are advanced. Some are basic.
The key is to start DOING something today.

10 Commandments of Social Media
1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

4. Provide value.
5. Create excellent content.

4. Provide value.
6. Use Social Media strategically, not casually.

4. Provide value.
7. Keep it short and simple.

4. Provide value.
8. Measure ... and measure again.

4. Provide value.
9. Market your Social Media presence.

4. Provide value.
9. Market your Social Media presence.
10. Be patient.

Any Questions? Join the Revolution!

Contact Information
Profile: benstroup.com
Blog: domoreministry.com
Twitter: @domoreministry
Facebook: Ben Stroup

Social Media in Ministry - LBC Sept 09 Staff Meeting

by Ben Stroup on Sep 26, 2009

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