50 Marketing Metrics
That Matter—Do You
Measure Up?
Devin Parker
Sr. Director of Enterprise Solutions
Domo
Tom McConnon
Sr. Director of Product Marketing
@tmcconnon
Domo
Toda...
Improving Decisions
49%
of marketers cite the use of
analytics to guide marketing
decisions as the biggest weakness
of the...
Poll Question #1
What is your biggest challenge
with marketing metrics?
1. They aren’t found in a single location
2. They ...
KPI Breakdown
1. By Objective
1. Tracking
2. Analysis
3. Return
2. By function
1. Web analytics
2. Email
3. PPC/Display
4....
Tracking KPIs
Tracking KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
Return KPIs
Return KPIs
Web Analytics
Email
PPC/Display
SEO
Social
Events
Management
PR
ROI
Diminishing
Returns
via fourthsource.com
Poll Question #2
How quickly could you calculate
your ROMI?
1. On demand—it’s at my fingertips
2. Under an hour—I’ve got a...
The Domo Solution
The Domo Solution
Brings all your data
into a single view.
The Domo Solution
Delivers
information in
real time.
The Domo Solution
Scales with new
data sources.
The Domo Solution
Provides
one version
of the truth.
The Domo Solution
Puts you in the driver’s seat.
The Domo Solution
Contact our team to see a demo.
www.domo.com/marketing
sales@domo.com
801.805.9500
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50 Marketing Metrics That Matter—Do You Measure Up?

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50 Marketing Metrics That Matter—Do You Measure Up?

  1. 1. 50 Marketing Metrics That Matter—Do You Measure Up?
  2. 2. Devin Parker Sr. Director of Enterprise Solutions Domo Tom McConnon Sr. Director of Product Marketing @tmcconnon Domo Today’s Presenters
  3. 3. Improving Decisions 49% of marketers cite the use of analytics to guide marketing decisions as the biggest weakness of their marketing organization.
  4. 4. Poll Question #1 What is your biggest challenge with marketing metrics? 1. They aren’t found in a single location 2. They require a lot of manual upkeep 3. They don’t answer the right questions 4. The data isn’t trustworthy
  5. 5. KPI Breakdown 1. By Objective 1. Tracking 2. Analysis 3. Return 2. By function 1. Web analytics 2. Email 3. PPC/Display 4. SEO 5. Social 6. PR 7. Events 8. Management
  6. 6. Tracking KPIs
  7. 7. Tracking KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  8. 8. Tracking KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  9. 9. Tracking KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  10. 10. Tracking KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  11. 11. Tracking KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  12. 12. Analysis KPIs
  13. 13. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  14. 14. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  15. 15. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  16. 16. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  17. 17. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  18. 18. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  19. 19. Analysis KPIs Web Analytics Email PPC/Display SEO Social Events Management PR
  20. 20. Return KPIs
  21. 21. Return KPIs Web Analytics Email PPC/Display SEO Social Events Management PR ROI Diminishing Returns via fourthsource.com
  22. 22. Poll Question #2 How quickly could you calculate your ROMI? 1. On demand—it’s at my fingertips 2. Under an hour—I’ve got all the pieces 3. In a day—I’d be waiting on some reports 4. In a week—things are a bit messy here
  23. 23. The Domo Solution
  24. 24. The Domo Solution Brings all your data into a single view.
  25. 25. The Domo Solution Delivers information in real time.
  26. 26. The Domo Solution Scales with new data sources.
  27. 27. The Domo Solution Provides one version of the truth.
  28. 28. The Domo Solution Puts you in the driver’s seat.
  29. 29. The Domo Solution Contact our team to see a demo. www.domo.com/marketing sales@domo.com 801.805.9500
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