This presentations sums up what I've been thinking about and digesting in the last couple of months. Basically it is about how the ongoing shift is influencing the relationship between strategy, media, ideas and executions.
How do we understand and come up with ideas, executions and concepts? How do we understand the use of media? How can we make all this workable?
Understanding and framing what is going on is always a work in process, so comments and ideas are very much appreciated.