Social media is dramatically changing how companies communicate, market and sell their products and service. It is changing the dynamic between companies and their customers.
What used to be a one-way conversation in which companies told customers why to purchase has turned into a conversation. Now, customers can play a major role in what's being said publicly about your products and brand. While this is a challenge for many companies, it's also a exciting new opportunity to engage with customers in new and different ways to build stronger relationship, enhanced loyalty and higher sales.
Deep qualitative reporting including influencer map, net promoter scores and business intelligence for a Mobile Carrier
eCairn: Solution for Social Media Marketing
Community mapping & influencers identification and assessment
Real time collection and cleansing of conversations from blogs, twitter, social networks, forums, Q&A, aggregators and video sites
Collaborative workflow design to maximize productivity of client and agency teams.
Reporting on brand presence, participation and sentiment
Discover insights and measure market trends
Identify hundred’s of influencers in an IT vertical, build its influence through outreach to key stakeholders
Measure presence and sentiment in diverse skin care communities, feed research plan with consumer insights.
Monitor social media conversations about their investment companies and about themselves in the VC community
6 Major VC Firm Top US High Tech
What you can do with eCairn Conversation ™ 1- Map Communities & identify Influencers 2 – Monitor your brand and sentiment in key communities 3- Listen and do primary Research in communities 4- Build up your own Influence & measure your impact 7
Top x1000’s Of Personal Finance, Ranked by influence 1-Map: Find communities and Influencers Example: Personal Finance in the US 8 Individual Info on traffic, Page rank, Influence …
1-Map: Understand the eco system Example: Skin care in France Luxury Community Bio / DIY Community Nail Community 9
Volume of conversations About Nestle Last activity/ observations 2-Monitor: Brand Example: Nestle in Chocolate Community 10
2-Monitor: Sentiment analysis Example: Nestle in Chocolate Community 11
Who are the Key people On topic? Trends of topic 3- Research: Trends Example: Understand who’s talking about pregnancy in the Fitness Community 12
Made using wordle 3- Research: Insights Mining Example: Contrast perception of HP and IBM in the Cloud Computing community More infrastructure related More business process related 13
3- Research: Analyze launch Example: (from TCG) Analyze Android Launch in Wireless Community 14 Topic / orientation Key events
Buzz, Outreach and Develop your Influence Maximize the Value of your engagement Measure Your effort 4- Influence: Buzz Example: Engage in selective conversation in the Mom’s community 15
Effort Mentions of Your brand Influence (links) Of your content 4- Influence: Measure impact Example: “Pilate’s” name and blog influence in the Fitness community 16
Next Generation Platform 19 Old generation: search Next generation: social Conversations & Ecosystems Keywords Community Quantity Noise Lack of Control Quantity & Quality Precision Control
Key benefits of eCairn : Multi lingual Community Selection & Mapping Influencers & Clusters identification Quality & Relevance Adaptive Engagement Online Reputation Management Collaborative Workflow En, Sp, Pt, Gr, Fr, It … Clients in US, Europe & Brazil 3 days to build a food community asset that took a food network 12 months to build eCairn Top 150 Social Media Blog is an industry reference (97% of positive feedbacks) 3 x in content quality vs comparable community 10x in relevance compared to Google Search. 0->40 top influencers connections for a start-up in 3 months Qualitative ; Zoom into niches (“cloud computing” , “cruise travel”…) 30% increase in productivity for an agency doing client research 20