Objectives To be able to explain the role of the National Tourism Office and its attached agencies and the Local Government Units in the tourism industry To be able to define the role of various sub- sectors of the private sector that comprise of the tourism industry, To be able to identify specific entities in the private sector and explain their specific function in the tourism industry.
The Philippine Tourism Industry A composite industries and entities, both public and private involved in the planning, development, marketing, sales, operations and evaluation of destinations, products and services that cater to the needs of the travelers both foreign and domestic
The Tourism Industry • Composite of industries and entities, both public and private• Involved in the planning, development, marketing, sales & promotion, evaluation of destinations, products and services• Caters to the needs of travelers, both foreign and domestic
The Philippine Tourism IndustryA tourist is any individual who undertakes a journey that exceeds 24 hours (i.e. overnight) outside his regular place of residence, for purposes other than earning a living.
The Philippine Tourism Industry The Government Sector’s Role Responsible for the formulation of tourism policies Provides guidelines for the development of destinations Regulates the industry in collaboration with other government industries
The Philippine Tourism Industry The Government Agencies Department of Tourism (DOT) Philippine Convention & Visitors Corporation (PCVC) Philippine Tourism Authority (PTA) Municipal, City and Provincial Local Government Units
Department of Tourism Agency overviewFormed May 11, 1973Headquarters Agrifina Circle, Rizal Park, ManilaAnnual budget P1.547 billion (2007)Agency executive Joseph Ace Durano, SecretaryWebsitewww.tourism.gov.ph