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  • 1. The PhilippineTourism Industry
  • 2. Objectives To be able to explain the role of the National Tourism Office and its attached agencies and the Local Government Units in the tourism industry To be able to define the role of various sub- sectors of the private sector that comprise of the tourism industry, To be able to identify specific entities in the private sector and explain their specific function in the tourism industry.
  • 3. The Philippine Tourism Industry
 A composite industries and entities, both public and private involved in the planning, development, marketing, sales, operations and evaluation of destinations, products and services that cater to the needs of the travelers both foreign and domestic
  • 4. The
Tourism
Industry
•  Composite of industries and entities, both public and private•  Involved in the planning, development, marketing, sales & promotion, evaluation of destinations, products and services•  Caters to the needs of travelers, both foreign and domestic
  • 5. The Philippine Tourism IndustryA tourist is any individual who undertakes a journey that exceeds 24 hours (i.e. overnight) outside his regular place of residence, for purposes other than earning a living.
  • 6. The Philippine Tourism Industry
  • 7. The Philippine Tourism Industry 
 The Government Sector’s Role Responsible for the formulation of tourism policies Provides guidelines for the development of destinations Regulates the industry in collaboration with other government industries
  • 8. The Philippine Tourism Industry The Government Agencies Department of Tourism (DOT) Philippine Convention & Visitors Corporation (PCVC) Philippine Tourism Authority (PTA) Municipal, City and Provincial Local Government Units
  • 9. Department of Tourism Agency overviewFormed May 11, 1973Headquarters Agrifina Circle, Rizal Park, ManilaAnnual budget P1.547 billion (2007)Agency executive Joseph Ace Durano, SecretaryWebsitewww.tourism.gov.ph
  • 10. Department of Tourism
  • 11. Other National Gov’t Units•  DOTC DPWH•  CAB DOJ•  ATO DOF•  MARINA DENR•  PPA DILG•  LTFRB LGU•  DFA PNP
  • 12. The Private SectorSix principal industries involved in Tourism:1.  Transportation2.  Hospitality3.  Food & Beverage4.  Activities & attractions (entertainment)5.  Travel & Trade6.  Other private sector entities
  • 13. The Transportation Industry•  AIR – Air transportation companies SEA LAND OIL Companies
  • 14. The Lodging Industry•  Hotels,
Motels,
Resorts,
Camping
Grounds,
 Time‐Share,
Bed
and
Breakfasts,
Youth
 Hostels,
Summer
Camps,
Etc.

  • 15. FOOD & BEVERAGE INDUSTRY•  Restaurants,
Coffee
Shops,
Fast
Food
Outlets,
 Pubs,
Club
FaciliHes,
Etc.

  • 16. ATTRACTIONS & ACTIVITIES•  Ski
Resorts,
Sport
Fishing
(Fresh
&
Salt
Water),
 Golf/
Tennis,
Ecotourism,
Water
Sports/
 Marine
Tourism,
Guiding
&
OuNiOng,
Etc.
•  AQracHons,
Museums,
Galleries,
Parks/ Gardens,
InterpretaHve
Centers,
Cultural
 Tourism,
Nature
Tourism,
Industrial
Tourism,
 Etc.

  • 17. TRAVEL TRADE•  Travel
Agencies,
Tour
Wholesalers,
Tour
 Operators,
Tour
Guides,
Etc.

  • 18. OTHER PRIVATE SECTOR ENTITIES•  Publishing Companies•  ITC Service providers•  Marketing & Public relation Organizations•  Event Organizers•  Miscellaneous Services