Transportatio n TourismConceptual Framework Attractions TOUR OPERATOR GOVERNMENT Accommodation and Food and Beverage Transportation Travel Agency
World Tourism Growth 1950, there are 25 million tourist arrivals around the world 2007 to 903 million in Forecasted by 2010 1 billion Forecasted by 2020 1.6 billion by 2020.
Why is Tourism Important? The World Bank 2005 estimates, 1.4 billion people are living in the poverty line. New threshold for extreme poverty using the 2005 prices is now pegged at $1.25. The multiplier effect is experienced on other industries like handicrafts, agriculture, fisheries and transport.
Nature of Tour Reception & Guiding First impression of tourists play a very important role Receiving tourists is just like receiving guests in your home Show the best without boasting or overdoing Guiding is not simply telling them “to your left, to your left”, there’s a lot more into it.
Tour Guide An individual, who, either as an employee or affiliate of a duly licensed travel & tour agency, GUIDE tourist, both foreign and domestic, for a fee, commission or any lawful form of remuneration.
Qualities of an effective Tour Guide Love of country Pleasing personality Must have a genuine interest in people Resourcefulness Trustworthy Tactfulness Good sense of leadership Good communication skills
Qualities of an effective Tour Guide Good health Punctual Responsible, sensible and dedicated Confident Good sense of humor Analytical mindset ( above-normal perception)
Tour Guide Must be Filipino citizen; At least 2nd year college; Pass the qualifying interview by DOT; Must undergo and pass a DOT- sponsored seminar; LGU – licensed; DOT – accredited
Kinds of Guides Free Lance – not permanently connected with any travel agency and paid per trip. Staff Guide – permanently connected with a travel agency, receives monthly salary Local guide – a person competent enough to guide in a certain locality or area.
Kinds of Guides Escort – person who accompanies a group of tourists from the point of origin to the destination, and back to the origin. Usually handles group’s check in and check out. Specialist – person who specializes in a certain field such as botany, architecture, etc. Linguist – person who speaks fluently two or more foreign languages.
Duties and Responsibilities Provide them information and explanations about the place honestly without prejudice; Ensure a factual presentation, make sure to distinguish the truth stories, legends, traditions; Act fairly and reasonably in all dealings with colleagues and co-workers; Always act with tact and diplomacy in dealing with the guests
Duties and Responsibilities Always report for duty healthy and positive Never take advantage of the ignorance of the tourists Never allow yourself to be used by unscrupulous organizations who want to take advantage of the tourists Use common sense and be honest by saying “ I don’t know,…I will check,..”
Duties and Responsibilities Ensure guest’s safety, warn them on: Plants that might cause some allergies Food and drinks that might not suit their digestive system Elevation for those with vertigo and fear of height Dogs that might bite Presence of pickpockets in crowded areas
Duties and Responsibilities Protect the reputation of tourism by making every assignment a treat, with respect to the environment, wildlife, sights & monuments, local customs & traditions Act responsibly as representative of the country and the people
Communication Skills Language proficiency Avoid using highfalutin words, use simple, easy to understand words Try to get rid of regional accent Use synonyms to explain, to describe something Use non-verbal communication in a difficult thing or situation
Communication Skills Speak audibly, not too soft and not too loud Conduct your commentary in a relaxed, entertaining manner (they came here to enjoy, remember)
Guiding Techniques Be prepared, study the destination Plan your spiel or commentary, it should be structured Have an update on the local and global news and environmental issues Intercede when necessary in the interaction with the guest and the locals Be aware on the basic human behavior and attitudes
Guiding Techniques Be ready for pertinent and impertinent questions In cases of having more than one guide, find some time to sit down, discuss to synchronize information & learn from each other Never tell your personal life at first meeting
Guiding Techniques Never sell anything at first meeting unless they ask Be punctual at all times. Be there at least one hour before the tour starts Learn map reading Learn how to say NO to indecent proposals Always make a head count before, during and after the tour, especially on stops
Guiding Techniques Be practical when making judgment, think if the benefit of the majority Be a good decision maker Learn basic first aid
Pre – tour Study your tour assignment Be aware of the composition of the group Review itinerary Be reminded of cash advances, vouchers needed Know your vehicle to be used, plate number and name of driver or coordinator.
On Tour Be punctual Make sure you have complete name of guests, cash advances and tour vouchers Check your transport amenities Meet and greet the group Discuss itinerary and check other concerns
On Tour Deliver commentaries Announce inclusions of the tour and what to expect End your day/tour by thanking the guests Announce the next day’s itinerary/program and give instructions
Post Tour Gather all collected vouchers Prepare tour guide’s report Submit tour report to immediately after the tour Accomplish financial report with receipts, vouchers and other assignments Liquidate ( if necessary)
Steps on how to make a commentary Begin with a smile, greeting and introduction Brief the guests about the tour for the day Review the inclusions and exclusions of the tour Give the distance and traveling time of the destination
Steps on how to make a commentary What to expect from the tour Give necessary precautions Do not miss to point important landmarks along the way Announce comfort stops Always do the head count
Steps on how to make a commentary Start with a greeting or introduction Information should be delivered in a manner that would interest the guests Sense of humor should be part of the delivery of information Remember, commentaries help people understand and appreciate what they actually see
Steps on how to make a commentary Use synonyms, example in explaining something When mentioning a name, repeat it or spell it Maintain silence, if the need arises Listen carefully to questions and other concerns Never argue with the guests End your tour always by thanking the guests