Prepared by Prof. Santos Buenvenida

1. Events Management

2. Events
“Unique happenings that bring
people together for a purpose”

3. Event Management
International Dictionary of Event Management:
Function requiring public assembly for the
purpose of celebration, education, marketing
and reunion
AND
The process that include research, designing,
planning, coordinating and evaluation of
events

4. Types of Events
1. According to purpose:
a. Celebrate
b. Commune
c. Convene
2. According to participants
a. Few
b. Many
c. Multitude

5. Types of Events
3. According to Frequency
a. Monthly
b. Quarterly
c. Semestral
d. Annual
e. Biennial
4. According to Magnitude of Impact

6. Field of specialization
1. Civic Events 9. Fairs and Festivals
2. Expositions 10.Hospitality
3. Hallmark events 11.Meetings and
4. Incentive Travels Conferences
5. Retail events 12.Reunions
6. Social life-cycle 13. Sports events
events
7. Tourism
8. Conventions

7. Definition of Terms according to the
International Dictionary of Events
Management

8. Definition of Terms
Meeting an assembly of individuals
gathered to discuss items of material
interest or engage in professional
development thru learning activities.
Conference a participatory meeting
defined for the discussion of subjects
related to a specific topic.

9. Definition of Terms
Congress a scheduled periodic meeting of
delegates or representatives of interested
groups to discuss a subject. It is European
term for convention
Convention a general and formal meeting of
legislative body or social or economic group to
provide information of a particular situation,
and to establish consent on policies among
participants. Usually of limited duration and set
objectives, but no determined frequency.

10. Definition of Terms
Foreign Meeting a meeting comprised of
attendees from other nations; also known as
international meetings or institute.
Seminar a lecture, presentation and
discussion under the guidance of an expert
discussion leader allowing participants to share
experiences in a particular field.
Workshop a training session in which
participants develop skills and knowledge in a
given field.

11. Definition of Terms
Exhibit all of the display materials and products
housed in a booth or stand.
Exhibition a display for public view of products
or promotional materials for the purpose of PR,
sales, marketing; also known as exposition,
industrial show or trade show.
Fair a public celebration that includes
commercial and civic activities.

12. Definition of Terms
Festival a public celebration that conveys thru a
kaleidoscope of activities, certain meanings to
participants and spectators
Parade a moving pageant including floats,
bands, individual entertainers and dignitaries.
Event Marketing the process that integrates a
range of marketing elements and central
sponsorship or life style themed activity. This
process incorporates advertising, employee and
consumer programs, sales promotion, PR,
cases, business to business, TV property and
trade promotion with a specific event.