Events Management Chapter 2: Event Manager Chapter 3: The Market for events and the event stakeholders Chapter 4: Creating the event vision
Roles and Responsibilities Meet clients to determine objectives and requirements for the planned event Plan and develop programs, itineraries, budgets and services according to client’s requirements Coordinate with organizing committee and sponsors
Roles and Responsibilities Draft Catering specifications and Signage select suppliers: Displays Venue Printing Accommodation Security Transportation Entertainment Facilities Special needs Equipment
Roles and Responsibilities Compliance with venue regulations and local laws Check events bills for accuracy and approve payment
Event Stakeholders The market for events can be divided into social and corporate events Event Stakeholders are individuals and groups that have some form of financial, emotional, political or social interest or otherwise any form of personal involvement
Event Stakeholders Events Stakeholders include the host, the guest, the event committee, the financer, the suppliers, and the externals
WWWWWHOW Why must the event be held? Why would stakeholders would want to invest in the event? Why?
WWWWWHOW Who are expected to attend the event? Who would want to come to the event? Who?
WWWWWHOW What will delight the audience? What are the expectations of the stakeholders? What?
WWWWWHOW When is the best time to hold the event? When will the event be held? When?
WWWWWHOW Where will the event be held? Where will the attendees/participants be coming from? Where?
WWWWWHOW How many participants are expected? How will be the budget be set for this? How?
Setting the Objectives S- Specific M- Measurable A- Attainable R- Realistic T- Time Bound E- Exciting R- Responsible
Formulating your objective To + Action Word + Specific, Measurable, Attainable, Realistic, exciting responsible result + Time bound
Drafting the Event Vision • Write a brief backgrounder on why Purpose the events must be held • Write a brief backgrounder • List the objectives of the eventObjectives • Financial Objectives Audience • Describe the target audience
Drafting the Event Vision Budget • State the estimated cost • Describe how the objectivesMeasures will be checked or measured
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