Event management3
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Event management3

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by Prof. Santos Buenvenida

by Prof. Santos Buenvenida
reposted by Dominique Martel Soriano

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Event management3 Event management3 Presentation Transcript

  • Event Management
  • Planning Tone of event  Formal  Informal Theme: An event theme makes the message even more understandable, more memorable and more endearing.
  • Event Experience Logistics Marketing and Promo Venue Invitations Registration Promotions Atmosphere Ambiance Treats and Refreshments Sales EVENT EXPERIENCE Program Finance Sequence Seed Money Technical Expense Monitoring View slide
  • Logistics Venue  Ambience  Who are to attend?  F&B  How many?  Cost  What is the  Sanitation Objectives, Tone  Ingress and Egress and Theme?  Local Laws  Indoor or outdoor  Reservation  Accessibility  Electricity  Safety and  Ventilation Security View slide
  • Logistics Registration  How will the Participants sign up?  On site Registration  What will Happen when they arrive at the event? Atmosphere  What will be the overall look and feel?  Execution of décor, lay out, sounds, tablescapes and even smell
  • Logistics Treats and Refreshment  Pluses that can make the guest enjoy more the event?  F&B  Recreational activities?
  • Marketing and Promotions Invitations  First Impression counts  Who to invite  Audience  Speakers  Sponsors  Suppliers  How
  • Marketing and Promotions Promotions  How would you reach the target maket? Theme Ambiance Sales  Ticket Sales?  Policies o payment, collection, no show and cancellation
  • Program Sequence  Technical  Speakers  Stage  Talents  AV Equipment  Audio Visual  Projector Presentation  Music  Script  Event Lay out  Host
  • Finance and Admin Seed Money Expenses Monitoring of funds
  • Contingency PlanningHow will you manage the following: Objectives  Objectives not met Audience  Low attendance  Overflow or over booked  Audience walks out
  • Contingency Planning Format  Difficult or costly  Does not appeal to target market Venue  Not available  Power outage  Weather
  • Contingency Planning Invitation  Delayed Release  Low Response Rate Registration  Slow Registration process  Lack of registration Materials  Tickets?
  • Contingency Planning Atmosphere  Special effects do not function Program  Guest is not available on that date  Goes overtime Food  Not enough Crowd Control
  • Rules for the team Punctuality Breaks Access Attire Bag Inspection Meals Cleanliness and Orders