At Dominion Digital, we
value human experience
and wellbeing above all else,
beginning with that of our
We’re encouraged to express
and grow our whole selves
in our work, while building
in this yearly
stories the many
A friend, and brand expert, once told me that brand
is to company what character is to person. We clicked
immediately. Furthermore, I am sure that nothing
influences the brand—or character—of a company
more than the characters of its people. Our brand is our
people. Our brand is you.
This year we celebrate 15 years of DDIG’s journey, a
journey in which our brand has evolved and diversified,
along with our people. Yet it remains true to its
founding core purpose—to value and promote human
experience and wellbeing above all else.
I thank each of you for expressing your wonderful and
unique self while advancing with commitment and
resolve our shared values and purpose. Here’s to you,
here’s to us, and here’s to DDIG’s next 15 years!
A Big Thank You for
Being You and for 15
What is your
....and Bordeaux, Brown,
Chicago Maroon & Burnt
Orange, Crimson, Pink
...and Cream White
...and Lime Green
...and Caribbean Blue, Cerulean Blue,
DDIG Blue, Navy Blue, Really Dark Blue,
Royal Blue, Tardis Blue, Teal
15 years ago I was still
in college. I had just
finished my Accounting
major and transitioned into
the Computer Information
Best decision I
could have made.
I thankfully have
never worked as
and I’ve been
Allison W. Graduating from
college and starting a new career
with Circuit City stores.
Amee M. Ha. I graduated
undergrad (Miami University—yep,
the one in Ohio), spent 1 month
in Europe, packed a U-haul with
my good friend Noah and moved
to Washington D.C. to begin my
first career in sales with Hershey
Chocolate. Loved every moment
Amy V. I was starting my
career as a very green consultant at
Anthony W. In 1997, my life
was going through many changes. I
was married a few years earlier, and
we were starting our family. My first
son was born in 1997, and we were
getting used to life with a child and a
dog, spending lots of time outdoors
and some traveling. I had been
with my company for 6 years, and
while we were doing some exciting
work, the Internet was really taking
off and I wanted to be part of that.
That interest is what led me to join
Dominion Digital a year later.
Aretina Y. I was enjoying my
junior year in high school and totally
wondering what I was going to do
with my life!!!!
Casey L. Fifteen years
ago I was a sophomore
in high school, in western
Connecticut, with all the associated
trialsand tribulations. Notably,
it was that year I really established
my core group of friends during that
era, nearly all of whom I still speak
with regularly today.
Chris L. I was asking myself, “Why
would I start a company and embark
upon a journey that will deliver
some of the highest highs and
lowest lows in my entire life?” In
other words, “What core purpose
for this company will make such a
journey worthwhile?” I’m glad I asked
then, and I’m glad I continue to ask.
Christine F. 15 years ago,
I was a student at Virginia Tech
discovering how to work hard, play
Darrell E. I was winding down an
Internet Service Provider business
my friend from high school started,
and I stepped into a job at CSX
Corporation on the 18th floor in
downtown Richmond. A year and a
half later, I started with DDIG. It was
movin’ on up, then movin’ on down,
but in a
Dave T. I was in the fourth grade
and had just picked up a guitar for
the first time (I still play).
David W. In 1997 I was in high
school. I was probably attending
band practice wearing JNCO jeans
and sporting hair past my shoulders.
I hope pictures from that pre-
facebook era never see the light of
Derek N. 15 years ago was my
first time visiting the US. Who knew I
would be back, and then make a life
Gray H. I was in middle school,
which is crazy to think about.
Outside of school, my time was
dedicated to playing as much
football, baseball and basketball as
one 12-year-old could fit into his
Heather K. I was a sophomore
in high school, in the thick of
Marching Band season, rehearsing
for my star-making turn as Mrs.
Pugh (Oliver Warbucks’ cook) in
Annie. They laughed, they cried –
they all craved baked Alaska!
Hope N. Late nights in the
Georgia Tech Industrial Design
lab...designed a lovely pavilion for
Seaside, Florida. Part-time job
with ID firm in midtown, tutored
GT football players in Biology,
residence hall advisor. Won another
scholarship. All work no play.
Jeff B. I was a freshman in high
school. At the time I was heavily
involved in JROTC and dead set on
joining the army after high school.
Kris B. I moved into my first
I was single, working
a swing shift and
beginning to figure
out that I liked making
computers do what I
wanted. Oh, and I had
hair. A lot of hair.
— Jay H.
15 years ago, I was just starting
to grow into myself. I was a brand
new vegetarian, experiencing
new music that someone else
hadn’t picked for me, starting
to develop a work ethic,
and gaining independence.
I was working two jobs, in
choir, playing sports, and
activities with school.
I also got my first
Heather H. In 1997 I was
helping connect people with
esteemed musical artists who
inspired intensely personal and
communal joy, not to mention a
whole lot of dancing. I was working
with passionate idealists at the then
preeminent independent music label
in the country, Rykodisc, proudly
helping to release new and catalog
titles from artists I adore. Frank
Zappa. Elvis Costello. David Bowie.
Nick Drake. Josh Rouse. Andrew
Bird. Bill Hicks. Ali Farka Toure.
Virginia Rodrigues. Devo. Alejeandro
Escovedo. Sugar. Morphine. Big
Star. His Name Is Alive. Kristin
Hersh. Throwing Muses. Robert
Cray. Galaxie 500. The Soft Boys.
Arto Lindsay. Vinicius Cantuaria. To
name a few. I was living in Salem,
Massachusetts, “Halloween Capital
of the World,” in a gorgeous old
apartment I adored. I walked or
biked to work year round. My office
overlooked the quaint Salem Harbor,
former maritime capital of the world.
I grew up quite a bit during my 4
years at Rykodisc. Those people
were my second family, my entire
world during that time in my life. Life
was simple and joyous. I miss them
all and the fun we had being young
and on top of the world together.
Jeff H. I built the first flux
capacitor, and then it got stolen by
some crazy guy driving a DeLorean.
Jimmy C. Enjoying my last year in
John H. Fifteen years ago, I was
wrapping up my first semester at
East Carolina University where I was
concentrating in art foundations
with the hope of being accepted into
the Communication Art program.
It would be the last year I ever
participated in a marching band.
Kim T. Working for a trucking
company managing government
contracts—traveling all over the
US with military folks to various
conferences to learn the trade. I also
had a cat that ate pennies about that
time, an amazing social life (pre-kids)
and a gorgeous little condo that
overlooked the Occoquan River.
Lynn T. That was the year that
the real world hit me, my parents
made me get a real job and I met my
husband. Ahhh, I finally had to grow
Laura D. Green Day had it right
in 1997, as I was having the time
of my life. It was my senior year in
high school and with already being
accepted to the best university of all
time (JMU that is, in case you weren’t
sure), my friends and I were making
memories that will certainly last a
lifetime. 17-year-old girls can be
pretty silly, so I will spare you the
Matt H. 1997. Oh geez. I was a
sophomore in high school. I was
getting ready to take my driver’s
license test for the first time. I
played JV soccer for my high school
team. This was the grade in which
I took my first programming class
ever, an introduction to C++. That
class was the one that set me on my
career path, actually. Funny to look
back on that now.
Robyn W. 15 years ago, I was
practicing being a well-rounded
student. I was learning to work
hard and play hard. Ok, so I was in
college, going to most of my classes
and drinking my fair share of Beast
Rob S. I was on my first out-of-
town gig in Baltimore, MD. I had
transitioned from commuting daily
from Arlington, VA to a corporate
apartment. The client was Alex
Brown, who was then purchased by
Bankers Trust to become BT Alex.
Brown, who was then purchased by
Deutsche Bank to become Deutsche
Bank Alex. Brown. I was driving my
new Acura CL, and then cracked the
windshield (from the inside) while
trying to move my large TV into the
Nick N. I was working as an over-
the-road tractor trailer driver (yeah,
I’m talking about the big trucks –
as big as they come), traveling all
around the eastern half of the U.S.
to their share
of the National
I mention blue is my
favorite color? Go
— Stephanie B.
15 years ago I had just
entered my freshman
year at JMU. I didn’t love
it yet, and was actually
considering a transfer to
VCU. Deciding to stay
was one of the
of my life. GO
— Tricia R.
Steve R. The first time I saw my
bride was in the spring of 1997; my
spirit still leaps for joy.
Susan D. I was a junior in high
school mourning the death of Biggie
Smalls, dancing to the Spice Girls,
going to the beach, and obsessing
about Leo (I saw Titanic 6 times in
Tripp F. 15 years ago, I was
selling drugs…and I mean the good
torbutrol, valium. There is never a
dull day in the life of a veterinary
Troy H. Given that I was a student
at UVA at the time, what I can assure
you is that I was learning invaluable
life-lessons and having a lot of fun.
Other than that…I do not remember.
Maybe pondering what I wanted to
do when I grow up?!?!
Sara R. 15 years ago, I was in
college, contemplating what to
do with my life. I was planning on
being a biomedical engineer—until
I actually took a class. I couldn’t put
my finger on exactly why at the time
but I knew it just wasn’t right for me.
While my strong dislike of anything
science related played a part, I also
had this thing in the back of my head
telling me I just couldn’t spend the
rest of my life with people like that.
Now, I’m sure this is coming across
completely wrong but it’s the way I
felt at the time.
Wade C. I was a Junior in high
school, played varsity football, drove
a ’77 El Camino and took my future
wife to Prom. That’s right, an El
Camino. Be jealous.
Stephen J. 15 years ago, I was
enjoying the innocence of 4th grade.
That year my family went to Disney
World and our house flooded while
we were on Christmas vacation.
Spending the next 8 month living out
of a hotel was certainly a family
about yourself which is
@David W. Despite being
a huge nerd, my guilty
pleasure is thrill seeking.
I hope to try skydiving
at some point.
@Amy V. I am a college
football junkie—there are
few things that will keep
me from missing a
Penn State (my alma mater)
@Chris A. I’ve run the
50+ Mile Race, but I’ve
never run a marathon.
@Heather K. Never at
a loss for words, equally
prepared for debating
comics or surviving the
@Nick N. It is not a
single quality, but is
instead the sum of all
of one’s qualities, that
makes one unique.
@Chrissy K. I worked on a
dude ranch for a summer
in college. Yes, it was just
like the show, “Hey Dude.”
@Casey L. My favorite TV
show is actually a British
one. Some say it’s about
cars; I’d say it’s a comedy
show with a car theme.
@Jay H. Down
Syndrome + Leukemia
+ Autism = Never a dull
moment at Chez Hogan.
@Dave T. I once went
snowboarding down a
1000 foot vertical bowl
in the Blue Sky Basin at
Vail…then did the same
run again. #epic
@Kris B. I am addicted
to making things.
Sewing, bead work,
name it, I’ll make it!
@Darrell E. I enjoy
my analog hobby of
building furniture. Currently
working on a built-in library
made out of Lyptus.
@Robyn W. I am
proud to say I do not
and I like it that way!
I think there are a lot
of stalkers on Twitter.
Tweeting sounds funny!
@Rob S. I am very
fighting Big Ag and
desperately want to
clean up our (U.S.)
@Jane S. In my middle
age, I learned to tap
dance, started running
half marathons and
found purpose in my life
@Heather H. By age 30
I had moved more than
30x across 5 states. I’ve
only broken one bone, but
I broke it twice. I’ve seen
David Byrne in his PJ’s.
@Susan D. My favorite
things are: Meeting new
people, trying new things,
having a positive outlook,
and enjoying tasty brews.
@Wade C. I used to
be a television news
@Allison W. Not
unique, but not creative.
@Stephanie B. I still
have baby teeth.
@Derek N. People react to
experiences in unique ways.
I try to see positives at all
times. I love my family, my
work and my personal life...
is that unique????
I hope not.
@Tripp F. I am a wine
maker. Partnering with
yeast to create wine
from juice is a magical
knowledge, patience, love,
@Amee M. Would rather
spend downtime cooking
a huge meal (w/ a glass of
wine) for friends vs taking
a nap—love to cook & I get
better every year.
@Jeff H. My sophomore
year of college, I won
some, but not all, of Ben
Stein’s Money. Visine
commercials and “Ride of
the Valkyries” make me
@Samantha F. Tree
hugger, music lover,
city dweller, master
black belt, PEZ collector.
A dreamer, a doer, a
@Tricia R. I absolutely
despise it when people
touch my head. Weird,
I know, especially given
how affectionate I am
most of the time.
@Hope N. Almost every
day I have a different song
stuck in my head. Today,
“Sabotage” by Beastie
Boys. Lucky. Yesterday,
“Heart of Glass” by Blondie.
@Christine F. I’m a
strong advocate for the
lefty movement. I like to
eat the crust first on my
pizza and reading
@Chris L. My sock
drawer has com-
partments, and I have
a strict FIFO system
for undershirts and
should be effortless.
@Stephen J. I share
a relationship with
the most wonderful,
woman on planet Earth.
@Gray H. Somewhere
amongst work and play,
family and friends, on
the golf course or playing
music, I truly embrace a life
of variety and change.
@Troy H. In junior high and high-
school, I played all four saxophones:
soprano, alto, tenor, and baritone.
@Kim T. I love nothing more than
planning a party.
@John H. Why is
a bad thing? The
world would be quite
@Matt H. When I worked
at Musictoday, I got to travel
all over the country to work
music festivals. To sum it
up: people are crazy!
@Lynn T. I always
wanted one of those cool
calculator watches when I
was little. I’m going to find
one on ebay and relive my
@Aretina Y. Positive, charismatic,
always considering others…
Nice people finish first, and not last.
@Jeff B. My family considers me 2
be an adrenalin junkie. Ive been sky
diving, bungee jumping, hang-gliding,
driven stock cars, etc; but I just
consider that to be living life.
@Steve R. I am the only,
middle, oldest, youngest
child in my family.
I want to love what I
do and I love being
able to work with
such amazing people
every day. I would
not want to miss out
on an opportunity
to become the best
version of myself and
I believe it is here,
with all of you,
that I can
Jeff B. I’m at Dominion Digital for the
people. Plain and simple the people I
get to work with help me be a better
person and a better professional each
and every day.
Kris B. I choose to be here because I
get to do what I love every day, and that
makes work not seem like work!
Stephanie B. I’m here because
I love our people. Every day I’m
surrounded by talented individuals
who care. We care about each other,
our clients and our community.
We also care deeply about what
we are doing and how we are doing
it. Dominion Digital fosters an
environment that puts people
first and allows us to be passionate
about whatever it is that drives
us personally and professionally.
Wade C. Being at DDIG gives me
the opportunity to be challenged and
to work alongside some very smart and
creative people. It presents me with the
chance to learn every day and to do so
doing something that I really enjoy.
Jimmy C. 3 P’s. The people.
The passion. The purpose.
Susan D. My core belief is in
complete alignment with DDIG. I
believe if you do the best for your
employees, they will excel for their
customers and the company will do
very well. I think organizing and
working this way will change the
world and I want to be part of
helping DDIG change the world.
Darrell E. At the core of all the
projects I’m on, I see the positive
impact it has. While there are certainly
companies and projects out there which
focus on gaining a ginormous public
reach, that’s not a primary motivator for
me. Watching the uplifting impact our
work has on our clients, and especially
their clients, really bolsters my drive.
Tripp F. Ryne Sandberg once said
that when you “hit a home run - put
your head down, drop the bat, run
around the bases, because the name
on the front is a lot more important
than the name on the back.” Dominion
Digital fields a team unlike any other. By
investing in their employees personally
and professionally, the company helps
to set them and itself up for repeated
home runs. At this stage of my career,
I want to work with the absolute best
in my field and that means proudly
wearing a DDIG jersey.
Samantha F. Dominion Digital
provides a culture of empowerment
for me that I’ve never experienced
anywhere else. I understand where I
fit in here, and because of that, I have
experienced a tremendous amount of
personal growth within this last year.
I am thriving from the environment of
team collaboration and community I
find at DDIG. Well, all of that plus Jeff
Bennett - his milkshake brings all the
girls to the yard.
Jeff H. I can’t imagine being anywhere
else…and I have a pretty good
Matt H. I choose to be a part of
Dominion Digital because of the culture.
The people here are amazing. I have
learned more in my first year here than
anywhere else I’ve ever worked. I enjoy
working with a mature team that can
collaborate, rather than instigate or
procrastinate. As an employee, you
can really tell that the company cares.
DDIG cares about its employees, the
environment, charities, community,
education, and much more. There is
so much more to DDIG, too. Just an
Heather H. I come to work at
Dominion Digital every day firmly
believing that I can, and often
am, making a difference in the lives
of my colleagues and that individually
and together we are making a
difference in our community. I love
solving problems, creating value, and
serving as a catalyst for good. And I
thrive on being surrounded by talented,
motivated people who feel the same
way and lead by example.
John H. I am at Dominion Digital
because it’s such a unique atmosphere
to work in. It’s very rare to encounter
a workplace that so values teamwork,
respect, and doing what’s best for
Jay H. Dominion Digital prioritizes
the personal over the process. I am
not a cog in the machine, I’m a person
with needs, desires, strengths and
Troy H. In the spirit of being
transparent (and not too corny)—
in the short time I’ve been here, it
has made me a better person.
DDIG is a company
with good intentions.
That’s a rare
commodity in this
day and age. I’m
here because it’s
companies like DDIG
who will foster the
leaders of tomorrow.
I really enjoy being
surrounded by a team of
star players, with everyone
bringing strength to the
team in their own unique
way. I feel very motivated by
our vision and approach
of helping our clients
implement solutions to
delight their customers,
and look forward to
growing our ability to
deliver on that vision.
Gray H. I choose Dominion Digital
for the relationships with my fellow
colleagues and our customers, and for
the opportunity to learn from them
both. Having the individual autonomy
to decide on and drive my career path,
with the support of our leadership
team, is unlike any company I’ve been
a part of. Dominion Digital encourages
me to challenge myself and do what
I’m passionate about in and outside
Chrissy K. I’ve been at DDIG for
almost eight years, and this is the first
time I can say I’m here because of
our vision. Designing for the human
experience appeals to me on so many
levels—alignment with my passions,
a real need in the market, and a huge
impact on humans. Our future
Heather K. To provide myself with
the best possible standard of living.
Simply put, there is no here that I’ve
found that will compensate me as well
(whether that’s salary, insurance or
fringe benefits) as Dominion Digital.
Casey L. I was looking for a change,
and wanted to come to a place that
fostered growth. I went from the big
fish in a big pond to a small fish in a
smaller pond. And I couldn’t be happier
about it. Being at Dominion Digital
has already vastly improved my skills,
and I’ve only been here since June.
Chris L. I really believe in our shared
commitment to make the world a better
place, and how we’re going about it.
And I love my teammates. They accept
me for who I am, inspire me to be my
best, and always enjoy
a good laugh.
Robyn W. I have chosen to work
at DDIG for over 5 years because of
the people! I have made many great
friendships that will continue into the
years ahead, even as some begin new
careers outside of DDIG. I love that
DDIG has supported me on both a
professional and personal level over the
years. It is the genuine support for the
individual and family that makes DDIG
so unique. . .DDIG truly has my best
interest at heart and I thank you for that
Josh M. What brought me to
Dominion Digital was the “strange”
notion that a company should be built
around the people that are a part of
it. I was intrigued and excited by the
opportunity and fulfillment that such
a culture could provide and energized
by the vision and passion of the DDIG
leadership. After being at DDIG for
a year and a half through growth,
structural changes and re-branding
efforts, I am as excited to be a part of
it as I was when I started. Dominion
Digital continues to be a small group
of sharp, driven, and passionate
professionals that are not only some
of the best and brightest in their fields,
but also some of the most genuine
and personable people I have met. The
vision and culture that was inspiring
as an employee to be is even more
empowering as a team member. As
we grow and evolve as people and as a
firm, may we continue to recognize and
value what makes DDIG great!
Derek N. When I first joined DDIG I
did not know what I wanted to do, but
I knew I wanted to be the best. DDIG
trusted me, and I trust DDIG.
Amee M. You would have to
ask Jimmy Chou that one too. Our
journey on me joining Dominion
Digital spanned nearly a year. To his
credit and with those whom I worked
with over time—it was definitely the
people and the respect for ideas and
enthusiasm for trying things in a new
way. I’m not a typical hire, but that
makes this opportunity so exciting for
Kevin N. Here at Dominion
Digital, I feel compelled to be at my
best, surrounded by teammates and
colleagues who share a passion to
excel in everything they do. Here I
feel a commitment to our clients, a
commitment that I find motivating. Here
I feel a tangible desire to share in the
growth of our team and the collective
pursuit of our entire organization’s
mission. Here I feel welcome. Here I feel
valued. Here I feel challenged. Here I
feel encouraged. Here I feel I’m among
friends. Here I feel at home.
Steve R. I choose to work for
Dominion Digital because the people
at DDIG challenge and stretch me
professionally and personally to
grow and strive further for virtue and
excellence. And the beautiful piece is
the motivation is outward facing, for the
deep and lasting good of our clients and
I’m here because I prefer
jobs that allow you to
forget you’re working.
I want to be part
of an organization
that will change the
world of consulting
Hope N. Good people.
Allison W. Work-life balance, the
fantastic people/employees at DDIG
and the overall morality of the company
and its leaders.
Tricia R. I choose to be at Dominion
Digital because I’m inspired, every day,
by you. When I met Chris Little nearly
six years ago, he told me that DDIG was
a special firm with remarkable people.
He promised me that the more people
I met, the more I would see that. I’ll be
honest, I didn’t at first. It was hard for
me to connect with our team and I felt
so different and somewhat isolated.
But, I’m about as stubborn as they
come and I badly wanted to make real,
genuine connections with my team.
Eventually we did connect and ever
since, I’ve been overwhelmed by the
friendship, support and encouragement
I get from so many of you. I’ve said this
often, and mean it sincerely, being a
part of this team has made me better,
and continues to make me better. I am
in awe of your talent, your compassion,
your dedication, your intellect, your
commitment and I’m so thankful that I
have the opportunity to share with you
and learn from you every single day.
Sara R. It wasn’t until I joined
Dominion Digital that I could better
articulate that nagging feeling I had
back in college. I realize now that I was
looking for a community, a place I’d
want to be for years on end. As career
choice would guide the rest of my life,
I needed to pick a path where I’d find
that community. And, while I’ve met
great people everywhere I’ve worked,
it wasn’t until Dominion Digital that I
experienced the true definition. The
people here live and breathe by the
company’s value around the sense of
community. From my first interview
(thank you Hope!), I could feel it all
around. And, on top of being a company
of nice, kind, and fun people—it is
also a company of extremely brilliant
people. In this day and age, I think it is
extremely rare to find a company like
this—a true community of brilliant, kind
people. I’m lucky to be a part of it.
Rob S. DDIG has been recognized as
a great place to work and it’s no mystery
as to why. The benefits are, of course,
excellent. But what really drew me to
work at DDIG was the concern for my
passions; doing what I love to do. DDIG,
as an organization, truly cares about
the morale and well-being of our people
as well as the community at large. This
makes it all the more personal, rather
than just earning a paycheck.
Lynn T. DDIG employees are
passionate about what they do, whether
it’s their daily work or the charities
they support. You don’t find that many
places and I’m proud to be part of it.
Amy V. Dominion Digital is the
perfect combination of the things that
matter most to me: doing the “right”
thing for the client and teammates is
the norm, achieving work/life balance is
something that happens instead of just
been talked about, and the results of
the work we do are making the world a
better place. What more could you
David W. I came to DDIG because
of the high quality and positive attitude
of the people. I’m thrilled that I get
to work with people that not only are
passionate about what they do, they are
good at it without having an ego and
are fun to be around.
Aretina Y. Well, mainly because
my first round of interviews at DDIG
included an interview with Jeff Bennett.
Who later became my on-boarding
buddy, and the best on-boarding buddy
ever! In addition, at this point in my
life and career, I can’t imagine another
company that I would prefer to work
for. DDIG allows me to focus on doing
what I absolutely love to do the most,
which is make positive contributions in
lives of people I work with, clients, and
Nick N. I get to be surrounded
by colleagues who are super-bright
people with a passion for excellence.
This provides me with a working
environment that promotes constant
learning and constant improvement.
I’m surrounded by
good people that
inspire me to be a
Good to Know
Please note that this book is intended to show how some individual Dominion Digital employees have expressed their feelings about Dominion Digital.
These personal feelings don’t carry the legal effect of management policy or promises. Rather, they are intended to share the views of individual
employees about what their work with Dominion Digital means to them.
We appreciate them sharing these thoughts and hope that you enjoy reading the rest of this book and learning about the Dominion Digital culture.
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