plista Out Bound Recommendation Eng

plista OutBoundRecommendations offer content- as well as e-commerce website owners the opportunity to effortlessly INCREASE THE MONETIZATION of their site. With plista, HIGHLY PERSONALIZED RECOMMENDATIONS of content from plista’s network are AUTOMATICALLY GENERATED and delivered to your visitors. As soon as a user clicks on one of the recommendations, you EARN MONEY, while your users benefit from RELEVANT CONTENT RECOMMENDATIONS. Easy, fast and 100% risk-free at full cost control. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 2

Today‘s website owners are facing ever growing challenges... THE MARKET.. ..AND DECLINING AD ACCEPTANCE.. ..MAKE YOU STRUGGLE? 0% Ad Budets Ad relevancy Banner blindness Ad acceptance Your revenues and for users of users performance USE RECOMMENDATIONS TO DELIVER RELEVANT CONTENT AND MAKE MONEY Monetize your website S ES Oﬀer personalized recommendations instead of advertising CC SU Increase your site attractivity Adjust the ratio between OnSite- and OutBoundRecommendations UR YO Earn money, while helping your visitors to ﬁnd interesting articles, products or videos faster. Improve your site’s attractivity through personalized recommendations. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 3

plista OutBoundRecommendations PLISTA FOR CONTENT- AND YOUR WEBSITE PARTNER CONTENT MEDIA WEBSITES Top Recommendations Widget Build upon your customers’ individual preferences and discover new marketing opportunities for your website. Show your visitors relevant content from other plista partners. Drive your revenues by using OutBoundRecommendations to display relevant content from plista partners on your website. Increased user acceptance and higher click rates lead to better conversion rates ADDED MONETIZATION and improve overall monetization. OPPORTUNITIES OFFER RELEVANT CONTENT 3RD PARTY SIE BIETEN RELEVANTE INHALTE RECOMMENDATIONS Shop owners can use plista as an additional   Make money from 3rd monetization channel, enabling you to leverage party content additional opportunities while still selling your products. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 4

plistaValue VALUE In order to monetize plista, you have to use plistaValue plistaValue Your content only 3rd party content only OnSiteRecommendations OutBoundRecommendations Adjust ratio to match your strategy What is plistaValue? BASIC FEATURES: plistaValue is a customizable recommendation system for your website. Easy Make money from personalized integration through JavaScript widgets or application plugins takes a few minutes recommendations only. The adjustable ratio between recommendations of your own content vs. 3rd Customizable widgets Relevant recommendations instead of ads party content gives you full cost control and lets you change the way you utilize Adjustable ratio between own- and 3rd- your plista integration at any time. party content (Marketplace) Various integration options (top recommendations, similar items, etc.) INTEGRATION OPTIONS YOU 1. Create widget(s) Customization 2. Embed widget(s) WE 3. Analyze user behaviour 4. Deliver recommendations YOU 1. Download plugin 2. Install Customization WE 3. Analyze user behaviour 4. Deliver recommendations plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 5

Integration options for OutBoundRecommendations To monetize your website using plista OutBoundRecommendations, chose between plistaWidgets or plistaPlugins. You decide, where and how many OutBoundRecommendations should be integrated and displayed across your site. VALUE „INDIVIDUAL OUTBOUNDRECOMMENDATIONS“ WIDGETS „SIMILAR ITEMS“ WIDGETS OFFER RELEVANT CONTENT OFFER RELEVANT CONTENT plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 6

Innovation leads to sustainable profit VISITORS LEAVE PREFERENCES ON PLISTA PARTNER SITES LEVERAGE NETWORK EFFECTS 2. Partner uses plista to spread content 4. and delievers the partner 1. Partner offers content as recommendations plista is using complex algorithms to determine the relevance relevant content MARKETPLACE on your site of its recommendations on a per-user basis, in order to PARTNER CONTENT YOUR WEBSITE deliver highly targeted, quality recommendation ads, that Product / Article match perfectly with your visitors’ preferences. Due to its broad OutBound portfolio of partners and affiliate websites, plista is able to Recommendations calculate accurate recommendations for your website. IPP 3. plista determines content relevance for each of your visitors MONETIZATION VIA OutBoundRecommendations NETWORK EFFECTS LEADING TO YOUR WEBSITE 1. Offer Widget Space MARKETPLACE MARKETPLACE OPPORTUNITIES 2. Earn Money (CPC) Through plista’s Integrated Preference Pool (IPP), website owners 3. Spread Content who use plistaWidgets can participate in the plista Marketplace to 4. Get Traffic boost their site monetization strategy via OutBound- Recommendations or to buy-in relevant traffic TRAFFIC BUY-INS VIA InBoundRecommendations via InboundRecommendations. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 7

Earn money with plista HOW DOES PLISTA CALCULATE MY PAYMENTS? You earn money, every single time a user clicks on one of the OutBoundRecommendations that are being displayed on your website. Based on a Cost-Per-Click calculation scheme, plista credits you accordingly, though the company strives to provide CPM-based campaign models in the near future, too. PAYMENT VIA PAYPAL OR BANK TRANSFER Receiving your payments from plista currently works with PayPal, though regular bank transfers will be supported as well soon. Payments are being issued monthly and get credited against any usage of plista OnSiteRecommendations through the same account (if applicable). HOW MUCH WILL I EARN? The amount of money you earn from plista OutBoundRecommendations on your site depends on a variety of parame- ters, namely the willingness of other website owners to pay for OutBoundRecommendations on your site. The eﬀective CPC reﬂects your share of the price that is being payed for the ads. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 8

Becoming a plistaPartner is easy! 1. SIGN UP (IT’S FREE) 2. ADD RECOMMENDATIONS TO YOUR WEBSITE 3. YOU EARN MONEY, WHEN USERS CLICK ON OUTBOUND- RECOMMENDATIONS YOUR WEBSITE OPTION 1 OPTION 2 Sign-up right now, free and easy Get professional support from our plista (You know which pricing plan you want) SuperAgents Sign-up for free! Fill in our web form in no time. Adjust ratio: OnSite- vs. OutBoundRecommendations We will get back to you and help you to ﬁnd the ideal Integrate the recommendation code into your site. plista solution. We will start displaying user-individual recommendations soon. Get started: ASK NOW: http://plista.com/start http://plista.com/anfrage Any questions? Email us at: partner_en@plista.com plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 9

Contact plista.com plista GmbH Almstadtstraße 7 10119 Berlin-Mitte Germany Partner Relations: Dennis Kirschner tel +49 (0) 30 27577670 fax + 49 (0) 32121 038193 partner_en@plista.com plista works on over 100 websites* plista.com *Utilizing the innovative plistaPattern Technology, plista already delivers recommendations on many of your favorite sites, even though they haven’t integrated plista yet. We invite you to get an impression of some of the beneﬁts that we oﬀer to you and your visitors, by using our free plistaExtensions. plista GmbH © 2009 - Almstadtstraße 7, 10119 Berlin - partner_en@plista.com page 10

plista Out Bound Recommendation Eng

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