About Innovation Advertising means: DIGITAL MEETS PHYSICAL – the internet of things.
Incomparable, digital-enabled media connections, products and services between consumers and brands are achieved solely by using data, technology, media, research and creativity.
I have the creative and conceptual lead of the "Innovation" offering to create digital infrastructure concepts for our clients. Mark Hollering (CD Technology) and me founded in 2014 the worldwide first Innovation Lab for MRM//McCANN, an accelerator to build with human connected physical products, services and digital infrastructures. (Latest Work: Lidl Fan Cup, Mammut Beacon.Store and GranataPet Snackball)
I currently work on pr