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Red Carpet Experience


Investment Proposal - Funded $450,000

Investment Proposal - Funded $450,000

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  • 1. Thursday, April 21, 2011 September 17, 2011 ALL RIGHTS RESERVED, XYZ PRESENTS, INC. 2011 XYZ Presents • oakland • ca • 510.240.2605
  • 2. THE RED CARPET . . . EXPERIENCED . . . "e Red Carpet Expe!ence TABLE OF CONTENTS The Red Carpet Experience - Event Synopsis ....................................................... 3 The VIP Experience ................................................................................................ 6 Performing Live! ..................................................................................................... 7 Celebrity Fashion Show by DeanZign .................................................................. 10 XYZ Marketing ..................................................................................................... 11 Sponsorships ....................................................................................................... 13 Patron Based Revenue ........................................................................................ 18 Video Capture Revenue ....................................................................................... 19 Budget Breakdown .............................................................................................. 20 Investment Synopsis ............................................................................................ 22 Company Bios ..................................................................................................... 23 Page 2
  • 3. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TH E EXP ERIENC E The Experience Is A Journey Not A Destination . . . Unlike most entertainment destination adventures, the Red Carpet Experience begins, is experienced and ends as an opportunity to be part of a legacy that promises more in the making than just The Red Carpet... Experienced... the moment. Situated with the gorgeous San Francisco Skyline as the backdrop Red Carpet Treatment to this exclusive party atmosphere, the Red Carpet Experience has all of the ambiance, decor and “Wow Factor” needed to • Ultra Valet Experience draw the celebrity “Who’s Who” guest list that will make this • Catered Food Booths event unlike anything ever seen in the Bay Area. The event is • Bottle Service Upon Request much more than a concert, more than a party, and more than a • Cabana Service with Concierge ball... It truly is an Experience in decadence, memorable beyond • The Red Carpet walk imagination. At XYZ, we push the envelope. . . and beyond. . . • Celebrity V.I.P. The enjoyment of this exclusive extravaganza is in the people itself ! From the succession of multi-platinum recording artists performing their hits XYZ Presents... Live On Stage, to the world-renowned fashion show, this experience is always one step ahead. . . . The Ultimate party experience for our honored guests . . . Page 3
  • 4. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TH E V .I.P . All Access VIP Card Ultra Lounge Cabanas The VIP Card is the access pass to The ultimate in luxury, the VIP the VIP & Celebrity VIP areas. The Cabanas offer luxurious sanctuary swipe-able card is pre-loaded with all with personal attendants and the most of the clients VIP Experience info. exclusive experience available. Sponsored Bars Bottle Services Several bars will be sponsored by VIP Bottle services are available with a our alcohol sponsors - each with a choice of premium liquors. Designated unique theme that will excite and VIP tables will provide exclusive access entertain the guests. to the best areas in the event. Page 4
  • 5. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TH E V .I.P . Celebrity VIP Car Entrance Private VIP Bar Our Celebrity VIPs will be able to drive A private bar, hidden from sight and their cars directly into the heart of the reserved exclusively for our Cabana VIP Experience with an exclusive VIP and Celebrity VIPs will ensure first entrance! class service & atmosphere. Extravagant Decor Premium Sound, Lights & Design Every Red Carpet Experience guest Where lighting sets the mood and will be immersed in the specially sound carries it forward, the overall designed surroundings of the event. design of the party creates sensually embracing ambiance. Page 5
  • 6. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TH E V .I.P . EXP ERIENC E This Ultimate VIP Experience artists performing throughout the begins the moment you night, the DJ will have no problem keeping the energy of the party going arrive and leaves with you... throughout the entire event. Our list Long before our guests arrive, they of “who’s who” celebrities from the will have already experienced the VIP silver screen, television, the music treatment from their initial contact industry and professional sports, the with us and from their night promises to create ticket buying memories worthy of a experience. Each fast-paced reality show Hosted by Blair Underwood guest will get a clear or documentary! Join us & Terri J. Vaughn vision of exactly for this exclusive The Red Carpet Experience will what they are event and see an be hosted by none other than purchasing and much incredible piece of two of hollywood’s legends of more. Giving our guests a history in the making! the silver screen & television. true Red Carpet Experience means Evening to Include: giving more in value than the price of a concert ticket. From our valet Red Carpet Walk parking to our first-class Wine Tasting & Mixer accommodations and incredible decor, Celebrity Fashion Show - 3 Acts the evening’s events and list of invited guests will create a night to remember! Janet Jackson - LIVE! With a world class fashion show Macy Gray - LIVE! series and a montage of classic, multi- platinum selling & award winning Kenny Lattimore - LIVE! TH E V .I.P . EXP ERIENC E V. I . P. Pac kag e G e n. A dmit Bo t t le S VC . C abanas C e le b VI P Admission - $75 Valet Parking + Bottle Service + V.I.P. Gift Bag Personal Concierge Served Hors Doeuvres Catered Food Service Private V.I.P. Bar & Lounge Page 6
  • 7. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... P ERF O RM IN G LIV E Janet Jackson Entertainer Extraordinaire Janet Jackson will be appearing as a celebrity guest and will perform several songs from her extensive catalog to electrify the crowd at the first Red Carpet Experience!!! Janet Damita Jo Jackson (born May 16, Poetic Justice; since then she has continued to 1966) is an American recording artist and act in feature films. By the end of the 1990s, she actress. Known for a series of sonically was named the second most successful innovative, socially conscious and sexually recording artist of the decade. She has amassed provocative records, as well as elaborate stage an extensive catalog of hits, with singles such as shows, television and film roles, she has been a "Nasty", "Rhythm Nation", "Thats the Way Love prominent figure in popular culture for over 25 Goes", "Together Again" and "All for You" among years. She is ranked by Forbes magazine as her most iconic. one of the richest women in entertainment. Having sold over 100 million records In 1982, she became a pop icon following worldwide, she is ranked as one of the best- the release of her third studio album Control selling artists in the history of contemporary (1986). In addition to receiving recognition for music. The Recording Industry Association of the innovation in her records, choreography, America (RIAA) lists her as the eleventh best- music videos, prominence on radio airplay selling female artist in the United States, with and MTV, she was acknowledged as 26 million certified albums. In 2008, a role model for her socially Billboard magazine released its list of conscious lyrics. the Hot 100 All-Time Top Artists, In 1991, she signed the ranking her at number seven. first of two record- In 2010, the magazine breaking, multi-million announced the "Top 50 dollar contracts with R&B / Hip-Hop Vi rg i n R e c o rd s , Artists of the Past establishing her 25 Years", ranking as one of the her at number highest paid five. One of the artists in the worlds most i n d u s t r y. H e r awarded artists, debut album h e r l o n g e v i t y, under the label, records and Janet (1993), saw achievements her develop a public reflect her influence image as a sex in shaping and symbol as she began to redefining the scope of explore sexuality in her popular music. She has work. That same year, been cited as an inspiration she appeared in her among numerous first starring film role in performers. Page 7
  • 8. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... P ERF O RM IN G LIV E Macy Gray An Icon Revisited Macy Gray has sold 15 million albums, scored two Grammy Awards, two MTV awards and with “I Try,” had one of the most successful singles of all time... Macy Gray (born Natalie Renee McIntyre; To date, Gray has released five studio September 6, 1967), also credited as Natalie albums, one compilation album, and one live Hinds in her music, is an American R&B and album, with her fifth studio album, The soul singer-songwriter, record producer, and Sellout, released on June 22, 2010. actress, famed for her distinctive raspy voice Gray’s new album The Sellout is a return and a singing style heavily influenced by Billie to form for Gray, perhaps her finest album to Holiday and Betty Davis. date, but one that propels her sound forward Macy Gray first burst onto the music rather than looking longingly at the past.The scene with her debut album “On How Life” Is Sellout is a total triumph and success. It is a and the massive hit single “I Try" both of testament to Gray’s resolve which went number 1 all over the world. The “I just poured my heart out,” she says. “I album went on to sell 7 million copies didn’t set out to have a theme, but when I put worldwide with Gray winning a Grammy for them all together it was a picture of my life in Best Female Pop Vocal Performance and an that time. I’m dying for people to like it.” MTV Video Music Award for Best New Artist. Macy Gray has gone on to sell more than 15,000,000 albums worldwide and has been nominated for 5 Grammy Awards, and 6 MTV Video Music Awards, winning one Grammy. She has collaborated on stage and in the recording studio with some of music’s greatest artists including Justin Timberlake, Common, Outkast, Rick Rubin, Carlos Santana, Erykah Badu, Fergie, will.i.am, John Frusciante (of Red Hot Chili Peppers), Nas, Mos Def and Natalie Cole, among many others. She has appeared in a number of films including Training Day, Spider-Man, Scary Movie 3, Lackawanna Blues, Domino, Idlewild and the critically acclaimed For Colored Girls. Page 8
  • 9. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... P ERF O RM IN G LIV E Kenny Lattimore Sensational Soul Crooner International R&B singer, Kenny Lattimore embodies the elements of traditional R&B with a decidedly contemporary flare and feel. He has established himself as a soulful song stylist of the first order receiving the NAACP Image Award for Best New Artist, and nominations for Grammy, Soul Train and Stellar Awards. Whether putting a distinctive stamp on classic songs recorded by such musical icons as Donny Hathaway (“I Love You More Than You’ll Ever Know”) and George Harrison (“While My Guitar Gently Weeps”), or creating his own legacy of hits such as “Never Too Busy,” and the wedding ballad “For You”, Kenny’s style combines passion, sensuality, intensity and subtlety, making him one of today’s premier male vocalists. Kenny’s vocals have graced albums by such diverse musical colleagues as Musiq Soulchild, Rachelle Ferrell, Nancy Wilson and Brian Culbertson.  He continues to demonstrate his creative stability as a performer, singer, songwriter and producer, earmarking him as a nationally with the hit gospel stage play leader amongst artists who are keeping the “What Men Don’t Tell” directed by tradition of classic R&B, Soul music and Laterras R. Whitfield.   In his most Gospel very much alive in the 21st recent theatrical journey, Kenny century. Lattimore is also known for his starred along side  the talented dramatic stage shows, vocal agility, and actress Vanessa Bell Calloway and romantic ambiance. He has been hailed TV and stage star, Dorien Wilson in "modern soul man" on stage by The New York the  hit gospel play, “HEAVENBOUND” Times. written and directed by Don B. Welch Although music is Kenny’s dominate in Los Angeles, CA. muse, he has loaned his talent to the world of As the Washington Post has declared TV, film and theatre appearing as himself in Kenny Lattimore “a new master of the new numerous television shows such as, ”The soul”, Kenny remains committed to making Young and the Restless”, “Moesha”, “The expressive and enduring music that gives Parkers”, “Abby”, the movie “The him the freedom to be himself. Seat Filler, and recently TV One “Holiday Love” directed by Kim Fields.  In 2004, Kenny toured Page 9
  • 10. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... FASHION SHOW Angela Dean Designer to the Stars Celebrity Designer Angela Dean is make suggestions. Color is a very powerful taking the world by storm. With critically- entity. Woman can express their passion and acclaimed designs, a loyal following of unique character through the color palettes Hollywoods top celebrities, this fashion that they choose in their wardrobe. Color powerhouse has evolved into one of the reflects the spirit of a woman.” hottest names in the music and One of Angela’s greatest achievements entertainment industry. Angela Dean is — she was asked by Essence magazine to preparing to let the world know that she is design gowns for eight of Hollywood’s top indeed building a global empire. leading ladies: Halle Berry, Jada Pinkett Smith, Queen Latifah, Vivica J. Fox, Michelle Michael, Elise Neal, Lorretta Devine and Regina King for the Collector’s Edition of the 30th Anniversary Essence cover. It was the highest selling issue in the history of Essence Magazine. Angela Dean on Women and Color: COLOR IS POWER! Red is a powerful color; it takes a certain kind of woman to wear red; a woman of strength and Fashion Designer Angela Dean has confidence. Softer palettes like grey and worked with celebrities for more than 20 silver can be spiced up with the use of years! She has a won a loyal following of metallics, which brings a different and more some of Hollywood’s top celebrities and exciting more powerful dynamic. Black on designed gowns and outfits for Madonna (the the other hand has a limited range of famous bullet bra bustier), Oprah Winfrey, possibilities and is safe but—simply boring. Natale Cole, Patti LaBelle, Mary J Blige, Angela started designing at the tender Queen Latifah, Neicy Nash, Priscilla Presley, age of seven. She attended Fashion Institute Dyan Cannon, Jill Scott, Jada Pinkett- Smith, of Design and Merchandising. She is a Halle Berry, Paula Abdul, Sherri Sheppard, member of F.I.D.M. Alumni Board of Katy Perry, Mo’Nique and Nancy Wilson Directors and Residing President Elect 2004. among others. Dean hopes to inspire women through her Dean’s passion is color and her unique fashion creations to “Reach out and use of color is the hallmark of her fashion Embrace Color!” to express themselves and creations. Dean explains her success with to empower themselves to the fullest! celebrities: “I’ve been successful with celebrities because I listen and understand a little about their style. I sit and take notes and Page 10
  • 11. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... M AR KE TING to be known as the dominant radio presence in multiple First-Class Marketing and Promotions programming markets. As such, they represent direct access to XYZ is working in collaboration with a highly sophisticated the number one radio stations, street teams and marketing network of nationally celebrated publicists, marketing firms and networks in our target markets. syndications. Print ads in nationally Within each of our target regions we are recognized magazines, newspapers, working with the number ONE radio posters and billboards, are at the core of stations, local promoters and internet our traditional visual marketing strategy. communities. A major part of our We have teamed with Radio One and strategy is the grass roots campaign. Clear Channel Communications to Our street teams are involved in every create a MASSIVE radio and billboard community, making sure that both the marketing campaign to promote this concert and our peripheral events receive concert series throughout the USA. specialized attention. Clear Channel Communications, Inc. We are extremely sensitive to the (OTCBB:CCMO) is a global media and evolution of the marketing paradigm in entertainment company specializing in America created by social networking mobile and on-demand entertainment sites, mobile marketing and our rapidly and information services for local evolving technologies. All of the artists on communities and premiere opportunities the tour will be posting notifications on for advertisers. Based in San Antonio, their twitter, Facebook and Myspace Texas, the companys more than 80,000 businesses properties accounts. XYZ will also be buying Twitter, Myspace and include radio stations and outdoor displays. In our countries Facebook ad space to aid in viral marketing campaigns. major metropolitan centers in particular, Clear Channel has come Innovative Strategies Equates SUCCE$$ Branding and Sponsorships The key to much of our success in the inner circles of the Within our Marketing and Branding teams, we believe that industry has been our innovative strategies and cutting edge creating inspired brands is a matter of taking action when the business models. Above all else, XYZ is creating a new model for proper opportunity presents itself to do the right thing. At this A-List Artists and Icons in regard to promotions and tours. By moment, the world wants to hear and experience the message of creating partnership opportunities with key headlining artists, we wealth, opulence, and posterity that this experience embodies. have been able to design a model that truly vests the artist in the This opportunity will be strategically managed to enable our success of the event series as well as generating more revenues corporate sponsors and organizations to recognize benefits for the Artists as album sales in the US market continue to beyond the immediate exposure to guests and take advantage of decline. Most impressively, this model actually delivers a higher this limited window in time to create powerful brand associations Return on Investment for XYZ, our investors and Strategic that deepens relationships with the entire target market audience. Partners while enjoying a reduced risk of Capital because of Artist involvement in the production, VIP Meet & Greet Packages promotion and marketing strategies. For this unique Experience, we are planning to In essence, we maximize profits for all parties simulcast an exclusive “Meet the Stars” event with hors while reducing up-front capital expense - thus d’ oeuvres, food and champagne where approximately revolutionizing the music-performance industry by 200 fans at each event will pay an additional fee to take establishing a win-win-win scenario.. part in the behind the scenes experience. THIS WILL GO VIRAL!!! Page 11
  • 12. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... INV ES TMENT First 9 Schedule The Red Carpet Experience will gain critical mass after the first four (4) events. By event four, our viral database is expected to exceed 16 Million patrons, while radio will have reached more than 12 Million listeners in the core markets. Our print campaign includes publications throughout the US, Asia and Europe. Tsing Tao, with a base exceeding 1 BILLION subscribers will run a series of Cover story features on XYZ and The Red Carpet Experience for an entire 30 Day cycle following the first event. With each campaign building upon the previous event, there will be no time throughout the year where there isn’t an active viral, radio, print and email campaign in full effect. Throughout the year, the Marketing & Public Relations campaigns will immediately drive traffic and potential clients directly through our website, from one branded event to the next, while providing constant, evolving material to keep the target audience coming back to get updates and participate in the evolution of the Red Carpet Experience itself. CITY & STATE Date Venue 1. Alameda, CA SEPTEMBER 17, 2011 Area 51 2. Houston, TX NOVEMBER 12, 2011 TBD 3. Phoenix, AZ FEBRUARY 18, 2012 TBD 4. Atlanta, GA APRIL 21, 2012 TBD 5. Chicago, IL JUNE 30, 2012 TBD 6. Las Vegas, NV SEPTEMBER 1, 2012 TBD 7. Denver, CO NOVEMBER 10, 2013 TBD 8. PARIS, FRANCE FEBRUARY 16, 2013 TBD 9. BARCELONA, SPAIN APRIL 20, 2013 TBD Page 12
  • 13. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... M AR KE TING Branding Online Social Media Strategy Development Building a better customer experience requires the engagement of all market or customer facing departments. Growing customer advocacy, providing better services, being more approachable as an organization – all requires a holistic social media strategy, rather than an isolated campaign. Our Social Media Group uses a methodology based on years of social media strategy development experience to achieve exceptional results. Market & Situation Assessment / Audit Social Media Strategy Development Organizational Structure Development Social Engagement Work Flow Development Distribution Channel Integration Team Development & Synergy Financial Plan, Resource Plan & ROI Development Monitoring, Reporting & Analytics Our comprehensive social media strategy not only transforms the power of our relationship with our target audience but creates multiple opportunities to reach that audience with innovative strategies to create brand recognition with a massive audience. Done properly, our customers will become virtual extensions of our sales, support and development team. With an initial direct-marketing network of over 1,500,000 contacts across the US, our viral campaign creates unparalleled opportunities for branding this event and our primary sponsors. Page 13
  • 14. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... M AR KE TING Public Relations XYZ Has a Powerful Social Media network that is directly relevant to this target audience! Weekly updates will reach out to our database each week alerting them of Celebrity Attendants, Sponsor Promotions and special giveaways! D ATA B A S E N AT I O N - W I D E LOCAL 100 Black Men 350,000 50,000 First Fridays 500,000 50,000 Web-Promoters 700,000 120,000 Magazines 250,000 80,000 1,800,000 300,000 The Multicultural World of Social Media Marketing Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites on computers and mobile-phone handsets is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. Who is driving this shift, what are the cultural factors behind it, and what are the implications for marketers seeking to reach specific ethnic/cultural groups via social media? -- Overwhelmingly, it is our target audience! The Time is NOW! Ethnic minorities are turning to social networks to express themselves, connect with their culture and communicate with each other. Few marketers are proactively targeting ethnic minorities online and even fewer are leveraging social media to do so. A first mover advantage is available for those that devote the time and resources to engage these critical audiences. We now have an unprecedented ability to reach and interact with ethnic minorities; and companies that deliver value to this segment today will be rewarded with the long term loyalty of this market. Page 14
  • 15. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... M AR KE TING Radio Marketing & Promotions Jamie Foxx will be promoting the Red Carpet Experience on his show, The FOXX HOLE on Sirius Radio & will simulcast LIVE from the event to more than 5,000,000 listeners! The Major radio station for San Francisco Bay Area will be KBLX Concert Announcement On-Air Ticket Giveaway Promotion: Week 1 We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard giveaway, you will receive: – (60) live on-air mentions T1 Weekend On-Air Ticket Giveaway Promotion: Week 2* We will do a T1 Weekend Giveaway Promotion during the slated weekend dates starting at 3PM, Friday to Sunday for The Red Carpet Experience. This will be the only on-air giveaway going on over the weekend. As a Weekend Giveaway feature, the concert will receive: – (60) recorded promos per weekend – (250) live on-air mentions per weekend Weekday On-Air Ticket Giveaway Promotion: Week 2-6 We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon during the above weekday dates for The Red Carpet Experience. As a Weekday Giveaway feature, the concert will receive: – (60) recorded promos per week (300 total) – (250) live on-air mentions per week (1,250 total) TOTAL PROMOTIONAL VALUE PROVIDED BY STATION: $188,000* XYZ to provide $20,000.00 retainer AND (75) pairs (150 total) tickets MINIMUM to execute the above promotions for The Red Carpet Experience. Promotional dates subject to change. TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 6 MARKETS: $1,128,000* Page 15
  • 16. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... S P O N S O RS Sponsors Receive Incredible Targeted Market Exposure Sponsors will receive weekly exposure to our nation-wide database of more than 1,000,000 patrons, consisting of a primarily 30+ age-group, with average incomes in excess of $60,000 per year. With a 17-week, campaign, our core sponsors can potentially have in excess of 17 million mentions to a targeted audience that is the core of each demographic’s middle class and social elite. Our Viral Campaign will drive traffic to our landing page where key Sponsors will have prime product placement and product descriptions. Our Primary sponsors will even have the option to commission flash banner ads and commercials. Multi-Faceted Engagement • 1 BILLION Magazine Subscribers • 1,800,000 E-Marketing Contacts • 20,000,000 Radio Patrons per year • Ads designed to inspire Viral results Sponsoring The Red Carpet Experience Adds To The Bottom Line!!! Social Networking Web Promotions Radio Campaign Our Social Networking campaign drives Our Social Networking and Radio Because our Radio Campaigns will run on our targeted audience directly to a custom Campaigns will drive all traffic to the 8-week cycles, The Red Carpet Experience splash page where our concerted message Landing Page where our Sponsors will will receive 12 MONTHS of constant creates a destination location on the web.! receive their greatest exposure. exposure across the country! Page 16
  • 17. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... S P O N S O RS H IP S Page 17
  • 18. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... REV ENUE Patron-Based Revenue Streams Conservative Revenue Projections Available Average $/ Gross XYZ Net 25% Share 25% Tickets Ticket Revenue♣ Revenue To Investor Gen Admission 2,500 $75.00 $187,500 $187,500 $46,875 VIP Admission 2,000 $125.00 $250,000 $250,000 $62,500 Celeb VIP 50 $500.00 $25,000 $25,000 $6,250 GA Cabanas 20 $1,000.00 $20,000 $20,000 $5,000 VIP Cabanas 25 $1,500.00 $37,500 $37,500 $9,375 Bottle Service 500 $300.00 $150,000 $75,000 $18,750 Alcohol - Bar 4,000 $30.00 $120,000 $60,000 $15,000 Vendors 50 $500.00 $25,000 $12,500 $3,125 Parking 1,350 $20.00 $27,000 $13,500 $3,375 Photography 1,000 $20.00 $20,000 $10,000 $2,500 Sponsors 5 $50,000.00 $250,000 $187,500 $46,875 VIP** 100 -$100.00 -$10,000 -$5,000 -$1,250 GRAND TOTAL $144.44 $1,102,000 $873,500 $218,375 Page 18
  • 19. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... REV ENUE Performance Revenue Options   $ Per Unit Units Potential Profit I.               POLLSTAR DRAW $945,296 a. Janet Jackson $93.00 8,272 $769,296.00 b. Macy Gray $56.00 2,500 $140,000.00 c. Kenny Lattimore $45.00 800 $36,000.00 d. Angela Dean - Celebrity Draw $0 I.               STREAMING $408,500.00 a. Subscription based proprietary content for $5.00 25,000 $125,000.00 website (worldwide) b. Mobile & Smartphone/IPhone format $1.99 100,000 $199,000.00 c. On-deck promo’s @ Mobile Carriers $0.99 50,000 $49,500.00 d. Netflix $35,000.00 1 $35,000.00 II.             DVD (STANDARD/HD FORMAT) $334,500.00 a.     Sales to traditional Brick & Mortar $5.00 25,000 $125,000.00 b.     License to cable outlets for broadcast $35,000.00 1 $35,000.00 c.     VOD (video on demand) $2.99 25,000 $74,750.00 d.     PPV (pay per view) $3.00 25,000 $75,000.00 e.     AXE Music (one night only) $0.99 25,000 $24,750.00 f.      Rentals (Blockbuster, Nexflix, Redbox, etc) $0.99 25,000 $24,750.00 IV.           DOCUDRAMA $425,000.00 a.     Concert capture/B-Roll/Interviews $0.00 b.     Theatrical releases (domestic/international) $5,000.00 50 $250,000.00 c.     License to cable outlets (BET, MTV, VH1, Fuse) $35,000.00 5 $175,000.00   Grand Total $2,113,296 Page 19
  • 20. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... BUD GET THE RED CARPET EXPERIENCE Artist/ Cost Total Cost Deposits Deposit % Date 1 Due Final Due JANET JACKSON $50,000.00 $25,000.00 50.0% 7/15/11 9/17/2011 MACIE GRAY $5,000.00 $1,000.00 20.0% 7/15/11 9/17/2011 KENNY LATTIMORE $3,500.00 $350.00 10.0% 7/15/11 9/17/2011 SUB-LINER $0.00 $0.00 10.0% 7/15/11 9/17/2011 ANGELA DEAN $35,000.00 $17,500.00 50.0% 7/15/11 9/17/2011 Booking Total $93,500.0000 $43,850.00 28.0% $43,850.00 $49,650.00 Production Cost Total Cost Deposits Deposit % Date 1 Due Final Due Backline $1,000.00 $500.00 50.0% 7/22/11 8/19/11 Lighting/Sound $10,000.00 $5,000.00 50% 7/15/11 8/19/11 Stage $10,000.00 $5,000.00 50.0% 7/22/11 8/19/11 Stage Props $0.00 $0.00 50.0% 7/22/11 8/19/11 Decoration $55,000.00 $27,500.00 50.0% 7/22/11 8/19/11 Design $16,000.00 $8,000.00 50.0% 7/22/11 8/19/11 Production Total $92,000.00 $46,000.00 50% $46,000.00 $46,000.00 Artist Trans/Lodging Total Cost Deposits Deposit % Date 1 Due Final Due Hotel $7,500.00 $0.00 100% N/A 8/19/11 Local Transportation $1,500.00 $0.00 100% N/A 8/19/11 Airfare $8,000.00 $0.00 100% N/A 8/19/11 Food $0.00 $0.00 100% N/A 8/19/11 Catering $1,500.00 $0.00 100% N/A 8/19/11 Entertainment $0.00 $0.00 100% N/A 8/19/11 Trans/Lodge Total $18,500.00 $0.00 100% $18,500.00 Staffing Total Cost Deposits Deposit % Date 1 Due Final Due Production Manager $1,000.00 $250.00 25.0% 8/19/11 9/17/2011 Marketing Manager $0.00 25.0% Artist Manager $0.00 25.0% Office Manager $0.00 25.0% Assistant $0.00 25.0% Security Manager $1,300.00 $325.00 25.0% 8/19/11 9/17/2011 Staffing Total $2,300.00 $575.00 25.0% $575.00 $1,725.00 Page 20
  • 21. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... BUD GET Advertisement/Marketing Total Cost Deposits Deposit % Date 1 Due Final Due PUBLICIST $6,500.00 $3,250.00 50.0% 7/15/11 8/19/11 Magazines $3,000.00 $3,000.00 100.0% 7/15/11 8/19/11 Flyers/Posters $1,500.00 $750.00 50.0% 7/15/11 8/19/11 Radio - KBLX $20,000.00 $10,000.00 50.0% 7/15/11 8/19/11 Street Team $2,500.00 $1,250.00 50.0% 7/15/11 8/19/11 Host $0.00 $0.00 50.0% 7/15/11 8/19/11 Giveaways $500.00 0.0% 7/15/11 8/19/11 Mobile Campaign - Setup $1,500.00 $1,500.00 100.0% 7/15/11 8/19/11 Mobile Database $0.00 $0.00 100.0% 7/15/11 8/19/11 Mobile Media Production $1,000.00 $1,000.00 100.0% 7/15/11 8/19/11 Mobile Distribution $1,500.00 $1,500.00 100.0% 7/15/11 8/19/11 Marketing Total $38,000.00 $22,250.00 68.2% $22,250.00 $15,750.00 VENUE Total Cost Deposits Deposit % Date 1 Due Final Due Venue CAP $15,000.00 $7,500.00 50% 7/15/11 8/19/11 Security Deposit $10,000.00 $5,000.00 50% 7/15/11 8/19/11 Maintenance Fee $500.00 $250.00 50% 7/15/11 8/19/11 Tech Director $0.00 $0.00 50% 7/15/11 8/19/11 Police/Security $9,680.00 $0.00 0% 7/15/11 8/19/11 Bar Tenders $0.00 $0.00 50% 7/15/11 8/19/11 Ushers $0.00 $0.00 50% 7/15/11 8/19/11 Sound Man $0.00 $0.00 50% 7/15/11 8/19/11 Box Office $0.00 $0.00 50% 7/15/11 8/19/11 Ticket Print Charge $0.00 $0.00 50% 7/15/11 8/19/11 Insurance $520.00 $260.00 50% 7/15/11 8/19/11 Union $0.00 $0.00 50% 7/15/11 8/19/11 Venue Total $35,700.00 $13,010.00 50% $13,010.00 $22,690.00 Total Cost Pre Sponsors $280,000.00 $125,685.00 53.5% $125,685 $154,315 With Sponsors @ $100K $180,000.00 $ TO BREAK EVEN W/O SPONSORS . WITH SPONSORS Presale Tix - 500 Ultra VIP $500.00 $25,000.00 Average Price Tickets $97.22 TICKETS SOLD 2,622.86 1,594.29 Page 21
  • 22. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... INV ES TMENT Per Date Investment Term Sheet Amount Requested: $280,000 For venues, production & marketing plus and Performing Artists, per Concert Term of Use: XYZ will engage scheduled artists for the slated dates and venues. XYZ will order an Irrevocable Pay Order for the negotiated fees associated with the venues, transportation, marketing, misc., etc.. Contracts will be executed and agreed upon funds will be released on a negotiated schedule by contract. Return on Investment Per Date: Investor will receive the first $280,000 of gross receipts, plus 35% of net profits due to XYZ as detailed on page 18. Purpose of Funds: To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues, retainer of Artist to perform per contract: CONTRACT CONTRACTED EXCLUSIVE MARKET ACCESS Artists Misc. Expense $117,000 X 1-6 Events Venue $132,000 X 1-6 Events Marketing & Promotions $38,000 X 1-6 Events VIP Meet & Greet Event Project Budget $287,000 X 2 Events = $560,000 USD Total 3 Events = $840,000 USD Total 4 Events = $1,120,000 USD Total The entire financial aspect of the investor funds in the transaction will be handled through the Attorney Trust Account to be determined as agreed upon by mutual parties. All invested funds will be distributed according to contract and investor agreements. Page 22
  • 23. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... COMPANY BIO XYZ Presents... Thank you for taking the time to review our Investment Opportunity. Please consider this as an invitation to take a closer look into the strength and positioning of our endeavor. XYZ is a firm specializing in creating strategic partnerships with seasoned entrepreneurs – each with strong connections and expertise in specific arenas that are orchestrated to provide a collaborative synergy manifesting in turn-key investment opportunities. This team brings strong partnerships in the Entertainment Industry, Marketing, Public Relations and E-Commerce as well as strategic partnerships with financial institutions.   XYZ is a business development and financial planning firm that prides itself on unparalleled service and performance. We are committed to providing unbiased advice and prudent strategies for investing. The success of our turn-key investment solutions are based on intensive research, risk management, start-to-finish project analysis and innovative strategies. Our out of the box approach allows us to serve our clients without compromise or pre-conceived limitations. As such, we are currently positioned to conduct a number of highly lucrative transactions through the collaboration of our respective resources in both entertainment and financial services. However, in order to fully take advantage of our current situation, we are seeking additional qualified, strategic partners who have the financial fortitude and experience associated with the caliber of transactions we are conducting. Please accept this as a formal invitation to engage in an investment opportunity with our very qualified team of seasoned professionals and take full advantage of our network of Strategic Partners. We look forward to doing business with you. Page 23
  • 24. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TEA M BIO S Jacques Pryor - Founder Tribal Gaming industry, the conversion of the General Jacques Pryor is one of the Bay Area’s best and most Dynamics plants in San Diego into private sector diversified concert promoters. He has worked with the endeavors and the infusion of billions of dollars in best there is in concert promotions, publicists, artist economic development spurring massive growth agencies, managers, and record labels nation wide. throughout the Inland Empire in Southern California. Jacques has worked with most Bay Area media The networks developed through high-end clientele including the CW, Channel 7 News, Channel 2, KBLX, created demand for a diversification of Strategic KMEL, and KKSF Bay Area Radio Management. As such, Dominic created strategic As a club, concert hall, and major venue promoter, Mr. partnerships with powerful allies and Strategic Pryor has had his hand in every aspect of Bay Area Management platforms that have created opportunities to entertainment and the venues in which they perform. He leverage and create synergy between Strategic Partners. has managed events for such greats as Tyler Perry, Usher SO FINE EVENT DESIGN - Dalton Fine Raymond, Beyonce, Mary J Blige, R Kelly, and Alicia Keys, With more than fifteen years of experience, we offer Maxwell, Jamie Foxx, Brian Culbertson, Bobby Womack, comprehensive event design and production services Bobby Blue bland, Lou Rawls, Nancy Wilson & many more. including décor, theatrical lighting, audiovisual and Daryle White - Managing Partner multimedia production, entertainment, and food and Since 1992, Daryle has been a managing partner and beverage management for the most discerning corporate promoter of First Fridays of the Bay Area (www. and private clientele. 1stfriday.com) which is the long-standing networking We have created world-class events in twelve countries organization in the Bay Area for African American on four continents. From Bangkok, Thailand to Vancouver, Professionals. He is also Co-founder of the national entity British Columbia, from Rio de Janeiro, Brazil to Paris, First Fridays United, LLC. Daryle co-founded France, and from Barcelona, Spain to San Francisco, 1stFriday.com, a community web portal that combines the California, and from Sydney, Australia to Venice, Italy, it has offline brand recognition and international presence of been our pleasure to manifest our signature design “First Fridays” chapters in 35 cities. aesthetic in each and every destination. Daryle is also the outgoing Chairman of the Board to SPONSORSHIPS & MARKETING - Jamie Young-Eke 100 Black Men of the Bay Area, Inc. where he led the Jamie Young-Eke has been a successful Account charge of their membership of “Real Men Giving Real Executive in Advertising Sales & Marketing in the Radio Time” by way of Mentoring, Education, Leadership Industry for over 25 years. During her career, she has been Development, Health & Wellness and Economic very successful in developing strategic marketing plans Development in the Oakland and San Francisco and programs for clients that have resulted in millions of Communities for 4 consecutive 1-Year Terms. He is still an dollars of revenue for both the radio station and her clients. active Board Member and now serving as the Chapter Her expertise is in entertainment marketing working with Chair of the National Convention of 100 Black Men of musicians, night clubs, restaurants and entertainment America which will convene on the Bay Area in June 2011. venues to establish events that attract an adult, upscale Dominic Walker - Managing Partner clientele and matching these events with potential Dominic began his career as a political consultant with sponsors that are interested in reaching this target a Public Relations firm (Pacific Research & Strategies, Inc.) demographic. She started her career at an Urban oldies rose to the position of Director of Public Relations 1996. Radio Station in Los Angeles called KGFJ 1230-AM and During his time as PR Director, PRSI was responsible for has worked for CBS Radio Station 94.7 The Wave-FM for initiating the political groundwork for the legalization of the the past 17 years. Page 24
  • 25. THE RED CARPET . . . EXPERIENCED . . . XY Z Presents... TEA M BIO S PUBLICIST & PUBLIC RELATIONS - Laura Wright Commissioned projects: Laura Wright is a highly efficient and multi-talented Oakland’s Mayor Ron Dellums Inaugural Celebration. consulting professional with experience in full-service The San Francisco International Airport Brochure Event Management, Marketing, Public Relations, Graphic He has photographed some of the most iconic people Design and Business Development. She is the founder of of our generation: Maya Angelou, Magic Johnson, Barbara Avid Exposure LLC, a California-based Public Relations Lee, Ted Kennedy, and Vanessa Williams. and Marketing Company, since 2004. Avid Exposure has NON-PROFIT PARTNERING - Tracy Ward grown exponentially in the past several years; however, still Tracy Ward is the Executive Director for Take Wings operates with a "boutique" sized firm mindset, because Foundation, an organization founded by her “Big Sister” Laura believes the business emphasis should be on close, Terri J. Vaughn, which serves at risk youth in the greater almost familial, relationships between clients and San Francisco Bay Area. Although the title “Executive personnel. Director” carries with it a degree of prestige; Tracy’s As a publicist, she has been most recently recognized responsibilities include developing curriculum, meeting with for establishing the annual BET Awards Dinner “Crème Of potential sponsors, finding facilitators, keeping track of the The Crop,” for spearheading the PR efforts for the NAACP organizations financial records, maintaining contact with Theatre Awards and for overseeing the campaigns for the youth, as well as consulting with event planners and Roberto Cavalli Vodka and Frida Kahlo Tequila. She has other community liaisons. been featured in Rolling Out Magazine, Crème Magazine, PROJECT ADMINISTRATOR - Uilani Gray Orange County Times, and on NBC. Uilani has worked in many capacities of the Prior to launching Avid Exposure, Laura worked among entertainment business for over sixteen years.  She was a Forbes Top 100 Companies, which include being a Partner performer first and understands the dynamic of being in Account Manager at Microsoft Corporation. At Microsoft, front and behind the camera. She gained her project she led the technical and marketing analysis of the management experience by working with Steinberg Southern California region to determine the most effective Management at which time housed such artists as Tupac, sales engagement methodologies and identify key Mac Mall and Ray Luv. From that job she went on to work opportunities for Microsoft and their partners/clients. for YBBR/ Atlantic Records under the guidance of world PHOTOGRAPHY & VIDEO - Auintard Henderson renowned producer Khayree Shaheed; she utilized her Photographers@Large is owned and operated by marketing and promotion skills along with an array of other Auintard Henderson. Auintard has over 20 years of job duties.  She knew her passion was in theater, and went experience photographing large size events ranging from on to became an instrumental part of The Black Repertory Concerts to Conventions. Event photography is his Group Theater where she was the marketing and public specialty. 20+ yrs of experience with onsite studios with relations coordinator. This job enabled her to be in touch instant printing has been a staple of Photographers@Large. with her creative side; allowing her to stage manage, direct His knowledge of on location photography is unparalleled and set design. Taking her knowledge and experience of among his peers. Onsite shooting/posing/lighting and the industry, she and a friend, began their own production printing are his areas of expertise. and event management company; Look out World Official photographer: Entertainment handles the production division and Dream Oakland’s Art & Soul Craft Fair Team Events handles the event management division. They Bay Area Black Comedy Competition have produced such shows as All Star Mornings, Behind KBLX FM Radio Station Closed Doors, the Pheleta Show and the Sunset Charles Houston Bar Association Champagne Reception for Kamala Harris. She is also an Bill Russell Tribute active member of the National Coalition of One Hundred NAACP CA State Convention Black Women, Bay Area Chapter. Page 25