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C2B, Committed To The Business Music Conference. This yearly event is designed to enable a critical dialogue about the current challenges facing emerging sectors of the music industry.

C2B, Committed To The Business Music Conference. This yearly event is designed to enable a critical dialogue about the current challenges facing emerging sectors of the music industry.

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C2 B Music 2 C2 B Music 2 Document Transcript

  • Saturday, November 17, 2012 Quincy Jones Ryan Seacrest Kevin BrownSFO Marriott in Burlingame The inimitable Quincy The head of Ryan Seacrest With over twenty years inRe-Defining the Music Industry Jones, our keynote Productions will go far Radio and Music speaker will honor our beyond tales of “American Entertainment, Cuz Kevin guests with his decades of Idol” and give guests an offers insights into the radio experience & expertise. inside look into the music marketing business that business. turn ideas into dollars.2012 C2B Music ConferenceCommitted to the Business www.C2BMusic.com 1
  • C2B Music"Each One. Teach One. It is that simple lesson that the founding fathers of ourindustry learned and is what keeps the power players relevant and thriving today!" Kevin Brown - Founder C2B Music Conference The Annual Committed To The Business Music Conference Saturday, November 17, 2012Executive Summary Page 3What is the C2B Music Conference? Please consider this as a formal invitation to delve deeper int who we are and what we do. . .Founder’s Statement Page 4Keynote Speakers Page 4 - 5Industry Elite will spearhead Panels and Break-out Sessions XConference Panels & Discussions Page 6 - 8The Scheduled Panel Discussions & Break-out Sessions are detailedMusic Showcases Page 9 YThree Day Music Showcase Competition: 6 Genres, Multiple LocationsMarketing Campaign & Sponsorship Overview Page 10XYZ’s 360 degree marketing strategy includes TV, Radio, Social Media, Online and New Media Strategies ZThe Radio Campaign Page 11With more than 50 years of Radio Marketing Experience, XYZ brings heavy leverage to our Radio Campaign Strategy.Project Budget Page 12A line-item budget breaks down projected expenses Presents ...Revenue Streams Page 13Multiple Revenue Streams are highlighted with financial projections.Investment Term Sheet Page 14Financial investment break-down with Return On Investment terms to be reflected in the Investor Contract.XYZ Presents. . . Page 15 - 16The Company and Executive Staff Bios are provided.Company Org Chart Page 17Our Corporate Structure The San Francisco Airport Marriott hotel in Burlingame, CA is justThe SFO minutes from the San Francisco International Airport and 15 miles from downtown San Francisco, offering a great location with great views of the San Francisco Bay to all types of travelers. This superbMarriott San Francisco Airport hotel features 685 guest rooms including 24 luxurious suites. The on-site restaurants at our Burlingame hotel include Hangar Steak, Flights 101 Lounge, and a Starbucks. Guests of the South San Francisco area hotel can choose amongst a variety of golf courses and recreation nearby. Additional activities include1800 Old Bayshore Highway biking, hiking, sailing, and more! For this conference, we canBurlingame, CA 94010 contract with the hotels catering and event specialists. This(650) 692-9100 waterfront retreat also welcomes pets for an additional fee at this ultra-convenient Burlingame hotel near the San Francisco Airport. www.CTBMusic.com 2
  • Committed To The Business An Insider’s guide to the modern music industry from start to finish. From production, to marketing, distribution, sales and touring... This is it!Welcome to the C2B, Committed To The them with seasoned experts in the traditionalBusiness Music Conference. We’ve designed this fields of law, radio and industry. Representativesyearly event to enable a critical dialogue about the from four of the the nations top Record Labels willcurrent challenges facing emerging sectors of the round out each panel - bringing real-time, real-music industry. From artists and producers to world relevance to each panel discussion.management, agents, attorneys and independent The second day of the conference is dedicatedlabels, navigating the murky waters of this rapidly solely to the technologies that are changing,evolving industry has become increasingly building and evolving the way we communicate,difficult. With the constant emergence of new buy, share and listen to music.technologies and their convergence with thistraditional brick and mortar industry, the path to The entire music ecosystem, from artists to musicsuccessfully navigating this industry has changed professionals, from policy makers to developers offorever! Now, more than ever, players at avery emerging technology and service enablers, fromlevel of the game must stay dialed in, and be fully academic thinkers to business decision makers,commit to this industry, this business, this all play a role in today’s transforming industry. Ourlifestyle. In order to stay relevant, one’s presence intent, as we develop and bring to fruition thisis required at multiple levels, with a knowledge of informative and inspiring weekend, is that you willthe latest and greatest technology, tactics and contribute as a creative and business catalyst,resources available today. and that together, we will create an opportunity for emerging talent to find a platform to learn,This year, the C2B Conference has actively observe and showcase the best and brightest thissought out trend-setters in the fields of marketing, generation has to offer.branding, social media, technology and combined www.C2BMusic.com 3
  • REDEFINING AN Our Keynote Speaker: Quincy Jones Quincy Delight Jones, Jr., known to his friends as "Q," was born on Chicagos South Side. While INDUSTRY barely in his teens, Quincy befriended a local singer-pianist, three years his senior. His name was Ray Charles. The two youths formed a combo, eventually landing small club and wedding gigs.The Committed To The Business (C2B)Music Conference seeks first and foremost At 18, the young trumpeter received an offer to go on the road with bandleader Lionel Hampton. The stint with Hampton led to work as ato help independent musicians and freelance arranger. Jones settled in New York, where, throughout theprofessionals achieve their goals as 1950s, he wrote charts for Tommy Dorsey, Gene Krupa, Sarahentrepreneurial business owners through Vaughan, Count Basie, Duke Ellington, Dinah Washington, Cannonballthe presentation of educational seminars, Adderley and his old friend Ray Charles.workshops, panel discussions, mentoring In 1957, Quincy settled in Paris where he studied composition withsessions, networking opportunities, Nadia Boulanger and Olivier Messiaen, and worked as a musicperformance instruction, evaluation & director for Barclay Disques, Mercury Records French distributor. In 1960, Jones went to work incritique, and live performances. New York as music director for the label. In 1964, he was named a VP of Mercury Records, the first African-American to hold such an executive position in a white-owned record company.Secondarily, C2B seeks to positively affectthe entire music conference industry, In that same year, Quincy Jones turned his attention to another musical area that had long been closed to blacks -- the world of film scores. At the invitation of director Sidney Lumet, hewhich for too long, has not presented true composed the music for The Pawnbroker. It was the first of his 33 major motion picture scores.professional conferences to the music For TV, Quincy wrote the theme music for Ironside, Sanford & Son, and The Bill Cosby Show.industry in keeping with standards set byother professions. C2B seeks to alter the An ongoing concern throughout Joness career has been to foster appreciation of African- American music and culture. To this end, he helped form IBAM (the Institute for Black Americanerroneous perceptions of conferences as Music). Mr. Jones was also a major supporter of Dr. Martin Luther King, Jr.s Operation"festivals," "gigs," and "concerts." The Breadbasket, an effort to promote economic development in the inner cities. After Dr. Kingsmain purpose of any worthwhile industry death, Quincy Jones served on the board of Rev. Jesse Jacksons People United to Saveconference should focus on education and Humanity (PUSH).networking. At the C2B Music The film composer/activist/TV producer never abandoned his career as a recording artist,Conference, musicians are treated like any however. From 1969 to 1981 he recorded a series of chart-busting Grammy-winning albumsother professional business person, and by fusing a sophisticated jazz sensibility with R&B grooves and popular vocalists. These includedsetting a higher standard for music Walking in Space, Gula Materi, Smackwater Jack, and Ndeda. 1973s Youve Got It Bad, Girlconferences in general, C2B helps marked his recording debut as a singer. Its follow-up Body Heat sold over a million copies and stayed in the top five on the charts for six months.encourage and promote the profession ofmusic to the benefit of all. Jones went on to produce Michael Jacksons first solo album Off the Wall. Eight million copies were sold, making Jackson an international superstar and Quincy Jones the most sought-afterIt is our hope to achieve 501 (c) non-profit record producer in Hollywood. The pair teamed again in 1982 to make Thriller. It became the beststatus, and continue expanding the event selling album of all time, selling over 100 million copies around the globe and spawning anto multiple annual presentations in a unprecedented six Top Ten singles, including "Billie Jean," "Beat It" and "Wanna Be Startinnumber of cities around the country. Somethin." His debut as a filmmaker occurred in 1985 when he co-produced StevenKevin Bro! Spielbergs adaptation of Alice Walkers The Color Purple. The film won eleven Oscar nominations and introduced Whoopi Goldberg and Oprah Winfrey to movie audiences. In 1993, Quincy Jones and David Salzman staged the concert spectacular "An American Reunion" to celebrate the inauguration of President Bill Clinton. The two impresarios decided to form a permanent partnership called Quincy Jones/David Salzman Entertainment (QDE). a co-venture with Time-Warner, Inc. The company, in which Jones serves as co-CEO and chairman, encompasses multi-media programming for current and future technologies, including theatrical motion pictures and television. QDE also publishes Vibe magazine and produced the popular NBC-TV series Fresh Prince of Bel Air. At the same time, Jones runs his own record label, Qwest Records and is Chairman and CEO of Qwest Broadcasting, one of the largest minority- owned broadcasting companies in the United States. Throughout the 1990s, he continued to produce hit records, including Back on the Block and Qs Jook Joint. The all-time most nominated Grammy artist, with a total of 76 nominations and 26 awards, Quincy Jones has also received an Emmy Award, seven Oscar nominations, and the Academy of Motion Picture Arts and Sciences Jean Hersholt Humanitarian Award. His life and career were chronicled in 1990 in the critically acclaimed Warner Bros. film Listen Up: The Lives of Quincy Jones. In 2001, he published Q: The Autobiography of Quincy Jones. A richly illustrated volume of reflections on his life and career, The Complete Quincy Jones: My Journey & Passions, followed in 2008. Two years later, he released his first new album in 15 years, Soul Bossa Nostra, featuring an all-star cast of contemporary pop, R&B and hip-hop artists in what Quincy Jones calls "a family celebration." www.CTBMusic.com 4
  • C2B Music Conference - HeadlinersRyan Seacrest - Media Mogul ‘Cousin’ Kevin BrownAlthough comparing Ryan Seacrest to the iconic Dick Clark Popular San Francisco Radiomight be dubbed blasphemous in some circles, for those who Personality Kevin Brown brings his 35 came of age watching American Idol, year show business expertise to the Seacrest holds a similar pop-culture first annual “Commitment to the position as the longtime American Business” Seminar at the San Bandstand host. Now considered one of Francisco Airport Marriott Hotel in the hardest-working men in show November 2012. business, the Georgia native began his With Drive-Time on air radio ratings success in markets like career at age 16 as an intern at WSTR/ Atlanta, Detroit, Denver and San Francisco, Kevin has a proven Star 94 in Atlanta.. He continued his radio ability to connect with audiences and uses that platform to career in Los Angeles and began adding open doors for advertisers.on-camera gigs to his résumé, hosting low-profile shows likeGladiators 2000 and Click before American Idol elevated him Forming marketing partnerships with major advertisers likefrom the ranks of unknown peppy personalities. He initially General Motors, McDonald’s and Lexus plus working withappeared opposite Brian Dunkleman on the wildly popular Fox artists as diverse as Sade, Will Smith, Kenny G and Quincyreality competition, but by Season 2 he was the sole host, Jones, Kevin has a proven track record of navigating socio-bantering back and forth with judge Simon Cowell, offering economic show business perspectives to benefit all of thesecontestants a friendly shoulder to cry on, and charming viewers parties and their diverse interests.with his impossibly white smile and affable attitude. In 2005,Seacrest fulfilled a lifelong dream when he hosted Dick Clarks The Commitment to the Business Leadership Conference willNew Years Rockin Eve alongside the ailing legend. He also provide a foundation for any career in the Music business. C2Bbecame a producer of the show and was named as Clarks will build confidence; provide important, practical, usefuleventual successor. In 2006, Seacrest signed on to E! information regarding one’s conduct in a Music BusinessEntertainment Television as an anchor, delivering news and environment that is essential to creating the type of respect thatinterviewing stars on the red carpet. Seacrest soon became a enhances your bottom line.celebrity in his own right, landing high-profile hosting gigs,including the 59th & 60th Primetime Emmy Awards, andlucrative endorsements with brands like Proctor & Gamble andCoca-Cola. www.C2BMusic.com 5
  • The core values driving C2B are honesty, The Insider’s integrity, courage and ultimately, commitment. We strive to educate by example, remaining Guide to the flexible and adaptive, always on the cutting edge, while presenting information, contacts, resources Industry and services which are aimed at the future, but rooted in the reality of today’s business.Brand Management Entertainment, Trademark & The Distribution DealWho’s in charge of building, maintaining and Copyright Law A distribution deal is all about getting yourmanaging your brand? Success is a team sport! With new mediums to engage the consumer product to the consumer. But in today’s market,So your ability to identify and build a solid, continually evolving, artists, managers and the distribution channels have exploded wellversatile, management team is the key to your entrepreneurs alike, have to secure effective beyond traditional retail. Television, social mediasustained success. Whether you are an artist or legal counsel. As new media channels and mobile phones are only some of the hotentrepreneur, this panel emphasizes the proliferate, make sure you protect yourself now areas to provide content and product for theimportance of building, participating in andutilizing a team to advance your career or and make sure your advocate is skilled enough consumer. All new labels will gain anbusiness. We will highlight what management’s to include future technologies and emerging understanding of what distributors are lookingresponsibilities are, how to recognize and distribution channels. We will also discuss the for when they sign a distribution deal. A clearchoose competent managers, and why strong attorney’s role as a power broker and explanation of how product gets into the marketvisionary management is so instrumental to the dealmaker. place will be provided.success of an artist or entrepreneur. The current status of the intellectual property The Independent LabelGuerrilla Marketing and trademark law in regard to safeguards for Whether it is putting out your own music,With 2000 to 3000 new releases per month and the independent collection of royalties from establishing your own record label to showcaselimited playlists at mainstream radio stations international media exposure and sales is on of a number of talented acts whom you manage,how do you expect to have anyone hear your many topics to be discussed. having your own label is what the moderntracks. Hustle baby... In the music game, mix entrepreneur aspires to. In this panel we will talk The Music Videoshows, college, underground and online radio is about how to start and run a successful musicone of the only ways for truly fresh talent to be Just as important as what’s in the music video label. This panel is a new take on a familiarheard. Breaking your business into the is who is behind the camera. Having the rigt theme. By examining the differences between amainstream is the same process. Discussions experience and industry connections can and traditional music based label and a publishingwill be based around the importance of the will determine whether or not your video gets deal, we will explore the analogies that have you the exposure you deserve. Our industry enabled many in the entrepreneurial musictertiary markets as an important stepping-stone insiders will demonstrate how to effectively use world to thrive in the pop-culture worlds ofto successful product promotion and the the music video as an effective marketing tool branding, marketing, media and distribution.necessity of reaching the core market first. to launch a brand, both as an artist and a label. www.CTBMusic.com 6
  • Mobile & Social Media SUNDAY - TECHNOLOGY DAY Hyper targeting:- The Future of Marketing & Sales BRAND BUILDING Ad Networks, Ad Serving & Ad Targeting forMobile and Social Media strategies are a must your music. Wireless, Downloads, DRM, P2P & Brand Extension in Ads, Movies, TV & Gamesfor getting your product sold in today’s market.If you want to succeed in the music industry Venture Funding, Investment &today, Social Media and Social networking is Mergers:one of the most important tools  needed in Leadership in Media, Entertainment &order to find real success. This panel will Technology, Broadband, Social Networks,discuss how to leverage existing and emerging Mobile and Gamesdigital opportunities.These discussions are to inform delegates CONFERENCE REGISTRATION,about the enormous opportunities that are EVENT PRICING & DEADLINESemerging as nearly 2 billion wireless users look Content for the New Platforms: Registration - Saturday OR Sunday:to get more information and entertainment valuefrom their cellphone. Custom Programming and Branded Advertising - Tablet & SmartPhone, Web and TV ★ $199 (before July 31)Stay relevant!, Stay connected!, Stay Video/Music Anytime Anywhere: ★ $250 (August 15 - September 15)engaged!, Stay sharing!, Stay interactive!,Stay networking! and Stay Fresh! Video Across Platforms - Television, Internet ★ $299 (after September 15) and Mobile – Understanding the ValueHow to get your music on the radio Proposition ★ $175 (College Students with valid I.D.)With more than 50 years of combined radio Over the Top social media outletsexperience, our core panelists will illuminate the Registration - Saturday AND Sunday: – Content and the Consumer Experience – Newtrue nature of the radio industry, how music is Technologies as Gateway to the New Music ★ $299 (before July 31, 2012)selected and how independent artists and Industrylabels can get their music played in today’s ★ $350 (August 15 - September 15,) Advertising Strategy, Expenditureseemingly closed world of insider deals. and Analysis: ★ $399 (after September 15, 2012)This panel discussion shines a light on the Broadcast and Cable & the New Platforms - ★ $175 (College Students with valid I.D.)insider’s world of Program Directors, Radio Broadband, Social Networks, Outdoor, Mobile, VOD & PVRMarketing & Advertising and what it takes to getyour music heard on the radio today. Social Media: Marketing, Business Acceleration and SocialHot Producers CommerceOnly hot producers need apply. In the musicgame only an undeniably hot beat can trump Internet Advertising:the best marketing plan. So we have to How New Consumer Habits Are Driving the VIP Upgrade - Includes hotel room, VIPexamine what makes a hit. This panel will Advertising Community to innovate, and the Mentorship Session & Working Brunch W/discuss the fundamental music production skills Challenges with this change Keynote Speaker, A&R Reps & Panelists:in the recording, film and television industries, Branded Media Marketing Acrosscurrent trends, and the future as seen through Platforms: ★ $199 (before July 31)the eyes of the panelists. Highlights include TV, Film, Broadband, Mobile, Virtual Economies, ★ $250 (August 15 - September 15)both artistic and business ends of the industry. Music and Games – Reinventing the Commerce & Media Model. ★ $299 (after September 15) www.C2BMusic.com 7
  • The Music Industry Unveiled The Technology Driving Our Industry Saturday, November 17, 2012 Sunday, November 18, 2012 9:00 am. - 10:00 am. Registration 9:00 am Breakfast Sponsored by a Tech Company 9:00 am. - 5:30 pm. Exhibitors Area Hours 9:00 am. - 10:00 am. Information Desk opens 10:00am. - 10:05 am. Opening & Welcome 9:00 am. - 5:30 pm. Exhibitors Area Hours 10:10am. - 10:34 am. Keynote Speaker 10:00am. - 10:05 am. Opening & Welcome 10:40am. - 11:00 am. Known artist opens 10:10am. - 10:34 am. Keynote Speaker 11:00am. - 11:45 am. Panel Discussion / 10:40am. - 11:00 am. Known artist opens Breakout rooms 11:00am. - 11:45 am. Panel Discussion / 11:45am. - 12:00 pm. Break/ Transitions Breakout rooms 12:00pm. - 12:40 pm. Panel Discussion -Breakout 11:45am. - 12:00 pm. Break/ Transitions rooms 12:00pm. - 12:45 pm. Panel Discussion / 12:40pm. - 1:40pm. Lunch Break Breakout rooms 1:45pm - 2:20pm Panel Discussion / 12:45pm. - 1:40pm. Lunch Break Breakout rooms 1:45pm - 2:30pm Panel Discussion / 2:20pm. - 2:45pm. Artist Performances Breakout rooms 2:45pm - 3:20pm. Panel Discussion / 2:30pm. - 2:45pm. Artist Performances Breakout rooms 2:45pm - 3:30pm. Panel Discussion / 3:20pm. - 3:40pm. Artist Performance Breakout rooms 3:40pm. - 4:15pm. Panel Discussion / 3:30pm. - 3:40pm. Artist Performance Breakout rooms 3:45pm. - 4:30pm. Panel Discussion / 4:20pm. - 5:00pm. Artist Performance ? Breakout rooms 5:00pm. Networking / Mixer 5:00pm. Networking / Mixer 6:00pm. - 8:00pm VIP Power Session with 6:00pm. - 8:00pm VIP Power Session with Keynote Speaker, A&R Keynote Speaker, A&R Reps & Panelists Reps & PanelistsAll sessions are subject to change and will be announced with finalized speakers on the www.C2BMusic.com website. www.C2BMusic.com 8
  • Live Showcases - Three Nights of CompetitionPopular Rhythm & Blues Hip Hop Alternative/Electronica Rock CountryFriday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening ShowcaseRuby Sky Ruby Sky Ruby Sky DNA Lounge DNA Lounge SaddlerackSponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a RecordLabel Label Label Label Label Label6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 minsets sets sets sets sets setsSaturday Evening Saturday Evening Saturday Evening Saturday Evening Saturday Evening Saturday EveningShowcase Showcase Showcase Showcase Showcase ShowcaseThe Supper Club The Supper Club The Supper Club The Filmore The Filmore The FilmoreSponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a RecordLabel Label Label Label Label Label6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 minsets sets sets sets sets setsRecord Executives from Five (5) Major Record Labels will be in attendance of the Showcase Series. The competition will culminate on SundayEvening when finalists from all of the showcases will showcase their talents at our two finals competitions. Held at Ruby Sky and Sloan, theseintimate settings will allow the talent and A&R Execs to mix with Panelist, Vendors and other industry elite while vying for their opportunity toget their Big Break! Execs will pull their favorite artist from the competition to be groomed and signed to exclusive recording and touringcontracts! Guests, Sponsors, Talent and the labels will drive traffic to the event, both in person and online.Our online, new media and social media initiatives will be anchored by our ‘C2BMusic.com’ site and ‘Mic Check’ competition. The site will beupdated regularly and will feature pictures, audio and video interviews and shout outs from executives and celebrities who will be participatingor have participated in the the C2B Conference Universe. Sponsor participation & reach will extend until 2013 conference promotions begin:All events, including Showcase performances will be recorded in a documentary style format and redistributed on the site and via exclusivemobile entertainment packages for Live Streaming, Mobile distribution and other partners. www.C2BMusic.com 9
  • The C2B Music Conference Sponsorship OverviewThe 2012 C2B Conference offers our corporate partners powerful, innovative and engaging platforms to interact with industry leaders andmillions of trendsetting and urban consumers through our media partnerships. Throughout our 4-month promotional window, The C2BConference and our media partners will shine a dazzling spotlight on your brand culminating in the 3-day multi-platform November 16-18,2012. event at the SFO Marriott where we can accommodate over 4,500 patrons daily.The C2B Conference will be complemented by a Print strategy featuring all the premier publications covering five core genres. Our four monthprint campaign will be featured in Maxim, Rolling Stone, VIBE, XXL, Giant and KING magazine amongst others and feature a call to actioncontest where participants will be able to enter the ‘Mic Check’ online contest to find the ‘Next’ touring star through our live showcases.Our direct marketing Street-teams utilize grassroots, social media & urban marketing campaigns to promote your product or service to thehard-to-reach C2B Conference target audience of 18 to 35 year-olds. The Street Team will distribute promotional items such as postcardsand/or flyers, CDs, or other promotional materials (supplied by client) at parks, local hangouts, dance clubs, and colleges. D ATA B A S E N AT I O N - W I D E LOCAL 100 Black Men 350,000 50,000 First Fridays 500,000 50,000 Web-Promoters 700,000 120,000 Magazines 250,000 80,000 1,800,000 300,000Our premier radio partners Entercom and Clear Channel, are the largest owners and operators of radio stations in the United States. We willenjoy traditional commercial time along with a number of promotional and editorial mentions throughout the next 4 months to benefit ourcorporate partnerships. Our online, new media and social media initiatives will be anchored by our ‘C2BMusic.com’ site and ‘Mic Check’competition. The site will be updated regularly and will feature pictures, audio and video interviews and shout outs from executives andcelebrities who will be participating or participating in the the C2B Conference. Each Sponsor’s participation and reach will extend throughpost-conference promotions until the 2013 conference promotions begin.All events including Music Showcase performances will be recorded in a documentary style format and redistributed on the site and viaexclusive mobile entertainment packages for Mobile distribution and other partners. Partners will receive product placement opportunities inall online and new media initiatives.Sponsored tweets by our executive & celebrity participants will reach millions of followers directed to online video and other interactive links.XYZ Has a Powerful Social Media network that is directly relevant to this target audience! Weekly updates will reach out to our database eachweek alerting them of Celebrity Attendants, Sponsor Promotions and special giveaways!Sponsors will receive weekly exposure to our nation-wide database of more than 1,000,000 patrons, consisting of a primarily 18-35 age-group.With a 5 -week, campaign, our core sponsors can potentially have in excess of 5 million mentions to a targeted audience that is the core ofeach demographic’s middle class and social elite. Our Viral Campaign will drive traffic to our Radio Partners’ events page where key Sponsorswill have prime product placement and product descriptions. Our Primary sponsors will even have the option to commission flash banner adsand commercials. Sponsoring The C2B Music Conference Adds To The Bottom Line!!! Social Networking Web Promotions Radio Campaign Our Social Networking campaign drives our Our Social Networking and Radio Campaigns Because our Radio Campaigns runs along with targeted audience directly to radio splash pages will drive all traffic to the Landing Pages where print & web, The C2B Music Conference where our concerted message creates a destination our Sponsors will receive their greatest exposure. receives a multi-dimensional marketing campaign location on the web.! across all genres! www.C2BMusic.com 10
  • Radio Marketing & PromotionsThe C2B Music Conference will partner with Entercom and Clear Channel to provideRadio Coverage. The Major radio stations for San Francisco Bay Area will be KOIT, KBLX, KMEL, KYLD, 99.7, Commercials will run simultaneously on Comcast Digital CableConference Announcement On-Air Ticket Giveaway Promotion: Week 1 We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard giveaway, the event will receive: – (300) live on-air mentionsP1 Weekend On-Air Ticket Giveaway Promotion: Week 2* We will do a P1 Weekend Giveaway Promotion during the slated weekend dates starting at 3PM, Friday to Sunday for The C2B Music Conference. As a Weekend Giveaway feature, the conference will receive: – (120) recorded promos per weekend – (250) live on-air mentions per weekendWeekday On-Air Ticket Giveaway Promotion: Week 2-5 We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon during the above weekday dates for The C2B Music Conference. As a Weekday Giveaway feature, the concert will receive: – (150) recorded promos per week (600 total) – (350) live on-air mentions per week (1,400 total)XYZ to provide $20,000.00 retainer AND (100) pairs (200 total) tickets MINIMUM to execute the abovepromotions for The C2B Music Conference. Promotional dates subject to change. TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 5 STATIONS: $650,000* www.C2BMusic.com 11
  • The C2B Music ConferenceArtist/ Cost Total Cost Deposits Deposit % Date 1 Due Final Due QUINCY JONES $25,000.00 $12,500.00 50.0% 6/1/12 9/17/2011 RYAN SEACREST $25,000.00 $12,500.00 50.0% 6/1/13 9/17/2011 SUB-LINER $1,000.00 $500.00 50.0% 6/1/14 9/17/2011 SUB-LINER $1,000.00 $500.00 50.0% 6/1/16 9/17/2011Booking Total $52,000.0000 $26,000.00 50.0% $26,000.00 $26,000.00Production Cost Total Cost Deposits Deposit % Date 1 Due Final Due Filming & Editing $10,000.00 $5,000.00 50.0% 7/22/11 8/19/11 Backline $1,000.00 $500.00 50.0% 7/22/11 8/19/11 Lighting/Sound $20,000.00 $10,000.00 50.0% 7/15/11 8/19/11 Stage Props $0.00 $0.00 50.0% 7/22/11 8/19/11Production Total $31,000.00 $15,500.00 50.0% $15,500.00 $15,500.00Artist Trans/Lodging Total Cost Deposits Deposit % Date 1 Due Final Due Hotel $2,000.00 $0.00 100% N/A 8/19/11 Local Transportation $1,500.00 $0.00 100% N/A 8/19/11 Airfare $5,000.00 $0.00 100% N/A 8/19/11 Food $1,500.00 $0.00 100% N/A 8/19/11Trans/Lodge Total $10,000.00 $0.00 100% $10,000.00Staffing Total Cost Deposits Deposit % Date 1 Due Final Due Production Staff $20,000.00 $5,000.00 25.0% 8/19/11 9/17/2011 Marketing & Operation Team $20,000.00 $5,000.00 25.0% Administrative Team $20,000.00 $5,000.00 25.0%Staffing Total $60,000.00 $15,000.00 25.0% $15,000.00 $45,000.00Advertisement/Marketing Total Cost Deposits Deposit % Date 1 Due Final Due PUBLICIST $5,000.00 $2,500.00 50.0% 6/1/12 10/12/12 Flyers/Posters $1,500.00 $750.00 50.0% 6/1/12 10/12/12 Radio $12,000.00 $6,000.00 50.0% 5/18/12 10/12/12 Street Team $2,000.00 $1,000.00 50.0% 6/1/12 10/12/12 Comcast $15,500.00 $7,750.00 50.0% 5/18/12 10/12/12 Social Media - incl’ website $12,000.00 $6,000.00 50.0% 5/18/12 10/12/12 Mobile Campaign - Setup $5,000.00 $2,500.00 50.0% 5/18/12 10/12/12 Mobile Database $3,500.00 $1,750.00 50.0% 5/18/12 10/12/12 Mobile Media Production $2,000.00 $1,000.00 50.0% 6/1/12 10/12/12 Mobile Distribution $1,500.00 $750.00 50.0% 6/1/12 10/12/12Marketing Total $60,000.00 $30,000.00 50.0% $30,000.00 $30,000.00VENUE Total Cost Deposits Deposit % Date 1 Due Final Due Venue* CAP $60,000.00 $30,000.00 50% 7/15/11 8/19/11 Police/Security $3,000.00 $0.00 0% 7/15/11 8/19/11 Catering $10,000.00 $5,000.00 50% 7/15/11 8/19/11 Insurance $520.00 $260.00 50% 7/15/11 8/19/11Venue Total $73,520.00 $35,260.00 50% $35,260.00 $38,260.00Total Cost Pre Sponsors $286,520.00 $121,760.00 54.2% $121,760 $164,760 With Sponsors @ $100K $186,520.00 $TO BREAK EVEN W/O SPONSORS . WITH SPONSORSPresale Tix - 150 Ultra VIP $200.00 $30,000.00Average Price Tickets $300.00TICKETS SOLD 855 522 * Venue reservation fees may be waived by reserving venue on corporate credit & paying costs through ticket sales. www.C2BMusic.com 12
  • Performance Revenue Options  $ Per Unit Units Potential ProfitI.               BOOTH & TICKET SALES 1,800 $547,750.00 a. Early Bird Registration - 1 Day $199.00 200 $39,800.00 b. Registration - 1 Day $250.00 200 $50,000.00 c. Late Registration - 1 Day $399.00 200 $79,800.00 d. College Registration $125.00 150 $18,750.00 a. Early Bird Registration - 2 Days $299.00 300 $89,700.00 b. Registration - 2 Days $350.00 300 $105,000.00 c. Late Registration - 2 Days $399.00 300 $119,700.00 b. Early Bird VIP Mentor Session upgrade $250.00 75 $18,750.00 d. VIP Mentor Session upgrade $350.00 75 $26,250.00 e. College Registration $199.00 150 $29,850.00 a. Booth Rental $500.00 15 $7,500.00 b. Booth Rental - 2 Days $800.00 20 $16,000.00I.               STREAMING $643,500.00 a. Subscription based proprietary content for website $99.00 5,000 $495,000.00 (worldwide) b. Showcases - Mobile & Smartphone/IPhone $0.99 100,000 $99,000.00 c. On-deck promo’s @ Mobile Carriers $0.99 50,000 $49,500.00II.             DVD (STANDARD/HD FORMAT) $209,950.00 a.     Sales to traditional Brick & Mortar $5.00 25,000 $125,000.00 b.     License to cable outlets for broadcast $35,000.00 1 $35,000.00 c.     VOD (video on demand) $3.00 5,000 $15,000.00 d.     PPV (pay per view) $3.00 5,000 $15,000.00 e.     AXE Music (one night only) $3.00 5,000 $15,000.00 f.      Rentals (Blockbuster, Nexflix, Redbox, etc) $0.99 5,000 $4,950.00IV.           DOCUDRAMA $220,000.00 a.     Concert capture/B-Roll/Interviews $2.00 10,000 $20,000.00 b.     Theatrical releases (domestic/international) $5,000.00 5 $25,000.00 c.     License to cable outlets (BET, MTV, VH1, Fuse) $35,000.00 5 $175,000.00   Grand Total $1,621,200 www.C2BMusic.com 13
  • Per Date Investment Term SheetAmount Requested: $285,000 For venue, production & marketing, panelists and Keynote Speakers, per conferenceTerm of Use: XYZ will engage scheduled artists/speakers for the slated dates and venues. XYZ will order anIrrevocable Pay Order for the negotiated fees associated with the venues, transportation, marketing,misc., etc.. Contracts will be executed and agreed upon funds will be released on a negotiatedschedule by contract.Return on Investment Per Date: XYZ and INVESTOR shall split the proceeds as follows:75% of all gross revenue* shall be paid to INVESTOR until INVESTOR receives 110% of investmentAfter INVESTOR recoups 110% of their investment, INVESTOR shall receive 50% of net profits.Purpose of Funds: To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues,retainer of Keynote Speakers per contract:CONTRACT CONTRACTED EXCLUSIVE MARKET ACCESSArtists Misc. Expense $62,000 X 1-6 EventsProduction $30,000 X 1-6 EventsAdministrative Staff $60,000 X 1-6 EventsVenue $73,000 X 1-6 EventsMarketing & Promotions $60,000 X 1-6 Events Project Budget $285,000 X 1-6 EventsThe entire financial aspect of the investor funds in the transaction will be handled through the AttorneyTrust Account to be determined as agreed upon by mutual parties.All invested funds will be distributed according to contract and investor agreements. www.C2BMusic.com 14
  • XYZ Presents...Thank you for taking the time to review our Investment Opportunity. Please consider this as an invitation to Board of Trustees Kevin Brown — Chair Dominic Walker — Vice Chairtake a closer look into the strength and positioning of our endeavor. Daryle White — Member Uilani Gray — TreasurerXYZ is a firm specializing in creating strategic partnerships with seasoned entrepreneurs – each with strong Tracy Ward — Secretaryconnections and expertise in specific arenas that are orchestrated to provide a collaborative synergymanifesting in turn-key investment opportunities. This team brings strong partnerships in the Entertainment Trenz Pruca, Leo Praesen, Diam Nobis, EgetIndustry, Marketing, Public Relations and E-Commerce as well as strategic partnerships with financial Toque, Fringilla Viverr, Urna Semper, Orciinstitutions.   Aliquam, Nobis Eget, Fermen Pede, Uam Scelerisque, Feugiat Proin, Tortor Rasellus, UrnaXYZ is a business development and financial planning firm that prides itself on unparalleled service and Sodales, Veli Ligula, Odio Pede, Cras Maecenas.performance. We are committed to providing unbiased advice and prudent strategies for investing. Thesuccess of our turn-key investment solutions are based on intensive research, risk management, start-to-finish project analysis and innovative strategies. Our out of the box approach allows us to serve our clientswithout compromise or pre-conceived limitations.As such, we are currently positioned to conduct a number of highly lucrative transactions through the Public Relationscollaboration of our respective resources in both entertainment and financial services. Dominic Walker - (415) 598-8910However, in order to fully take advantage of our current situation, we are seeking additional qualified, XYZ Presents - dba C2B Musicstrategic partners who have the financial fortitude and experience associated with the caliber of transactionswe are conducting.Please accept this as a formal invitation to engage in an investment opportunity with our very qualified teamof seasoned professionals and take full advantage of our network of Strategic Partners.We look forward to doing business with you.Kevin Brown - Managing Partner community web portal that combines the offline brand recognition and international presence of “First Fridays” chapters in 35 cities. Popular San Francisco Radio Personality Kevin Brown brings his Daryle is also the outgoing Chairman of the Board to 100 Black35 year show business expertise to the first annual “Commitment tothe Business” Seminar at the San Francisco Airport Marriott Hotel in Men of the Bay Area, Inc. where he led the charge of their membership of “Real Men Giving Real Time” by way of Mentoring,October 2012. Education, Leadership Development, Health & Wellness and With Drive-Time on air radio ratings success in markets like Economic Development in the Oakland and San FranciscoAtlanta, Detroit, Denver and San Francisco, Kevin has a proven ability Communities for 4 consecutive 1-Year Terms. He is still an activeto connect with audiences and uses that platform to open doors foradvertisers. Board Member and now serving as the Chapter Chair of the National Convention of 100 Black Men of America which will convene on the Forming marketing partnerships with major advertisers like Bay Area in June 2011.General Motors, McDonalds and Lexus plus working with artists asdiverse as Sade, Will Smith, Kenny G and Quincy Jones, Kevin has a Dominic Walker - Managing Partnerproven track record of navigating socio-economic show business Dominic Walker brings more than 15 years of businessperspectives to benefit all of these parties and their diverse interests. development, marketing and public relations experience to the team. The Commitment to the Business Leadership Conference will His years of experience in multiple industries, including finance,provide a foundation for any career in the Music business. C2B will supply chain management and banking have prepared him to take onbuild confidence; provide important, practical, useful information the role as founder of Posterity One, a Strategic Managementregarding one’s conduct in a Music Business environment that is consulting firm specializing in the development of start-ups and smallessential to creating the type of respect that enhances your bottom businesses.line. The networks developed through high-end clientele createdDaryle White - Managing Partner demand for a diversification of Strategic Management. As such, Dominic created strategic partnerships with powerful allies and Since 1992, Daryle has been a managing partner and promoter Strategic Management platforms that have created opportunities toof First Fridays of the Bay Area (www.1stfriday.com) which is the leverage and create synergy between Strategic Partners.long-standing networking organization in the Bay Area for AfricanAmerican Professionals. He is also Co-founder of the national entityFirst Fridays United, LLC. Daryle co-founded 1stFriday.com, a www.C2BMusic.com 15
  • XYZ Presents...SPONSORSHIPS & MARKETING - Jamie Young-Eke PHOTOGRAPHY & VIDEO - Auintard Henderson Jamie Young-Eke has been a successful Account Executive in Photographers@Large is owned and operated by AuintardAdvertising Sales & Marketing in the Radio Industry for over 25 Henderson. Auintard has over 20 years of experienceyears. During her career, she has been very successful in photographing large size events ranging from Concerts todeveloping strategic marketing plans and programs for clients that Conventions. Event photography is his specialty. 20+ yrs ofhave resulted in millions of dollars of revenue for both the radio experience with onsite studios with instant printing has been astation and her clients. Her expertise is in entertainment marketing staple of Photographers@Large. His knowledge of on locationworking with musicians, night clubs, restaurants and entertainment photography is unparalleled among his peers. Onsite shooting/venues to establish events that attract an adult, upscale clientele posing/lighting and printing are his areas of expertise.and matching these events with potential sponsors that are Official photographer:interested in reaching this target demographic. She started her Oakland’s Art & Soul Craft Faircareer at an Urban oldies Radio Station in Los Angeles called KGFJ Bay Area Black Comedy Competition1230-AM and has worked for CBS Radio Station 94.7 The Wave- KBLX FM Radio StationFM for the past 17 years. Charles Houston Bar Association Bill Russell TributePUBLICIST & PUBLIC RELATIONS - Laura Wright NAACP CA State Convention Laura Wright is a highly efficient and multi-talented consultingprofessional with experience in full-service Event Management, Commissioned projects:Marketing, Public Relations, Graphic Design and Business Oakland’s Mayor Ron Dellums Inaugural Celebration.Development. She is the founder of Avid Exposure LLC, a The San Francisco International Airport BrochureCalifornia-based Public Relations and Marketing Company, since He has photographed some of the most iconic people of our2004. Avid Exposure has grown exponentially in the past several generation: Maya Angelou, Magic Johnson, Barbara Lee, Tedyears; however, still operates with a "boutique" sized firm mindset, Kennedy, and Vanessa Williams.because Laura believes the business emphasis should be on close,almost familial, relationships between clients and personnel. PROJECT ADMINISTRATOR - Uilani Gray As a publicist, she has been most recently recognized for Uilani has worked in many capacities of the entertainmentestablishing the annual BET Awards Dinner “Crème Of The Crop,” business for over sixteen years.  She was a performer first andfor spearheading the PR efforts for the NAACP Theatre Awards and understands the dynamic of being in front and behind the camera.for overseeing the campaigns for Roberto Cavalli Vodka and Frida She gained her project management experience by working withKahlo Tequila. She has been featured in Rolling Out Magazine, Steinberg Management at which time housed such artists as Tupac,Crème Magazine, Orange County Times, and on NBC. Mac Mall and Ray Luv. From that job she went on to work for Prior to launching Avid Exposure, Laura worked among Forbes YBBR/ Atlantic Records under the guidance of world renownedTop 100 Companies, which include being a Partner Account producer Khayree Shaheed; she utilized her marketing andManager at Microsoft Corporation. At Microsoft, she led the promotion skills along with an array of other job duties.  She knewtechnical and marketing analysis of the Southern California region her passion was in theater, and went on to became an instrumentalto determine the most effective sales engagement methodologies part of The Black Repertory Group Theater where she was theand identify key opportunities for Microsoft and their partners/ marketing and public relations coordinator. This job enabled her toclients. be in touch with her creative side; allowing her to stage manage, direct and set design. Taking her knowledge and experience of theNON-PROFIT PARTNERING - Tracy Ward industry, she and a friend, began their own production and event Tracy Ward is the Executive Director for Take Wings management company; Look out World Entertainment handles theFoundation, an organization founded by her “Big Sister” Terri J. production division and Dream Team Events handles the eventVaughn, which serves at risk youth in the greater San Francisco Bay management division. They have produced such shows as All StarArea. Although the title “Executive Director” carries with it a degree Mornings, Behind Closed Doors, the Pheleta Show and the Sunsetof prestige; Tracy’s responsibilities include developing curriculum, Champagne Reception for Kamala Harris. She is also an activemeeting with potential sponsors, finding facilitators, keeping track member of the National Coalition of One Hundred Black Women,of the organizations financial records, maintaining contact with the Bay Area Chapter.youth, as well as consulting with event planners and othercommunity liaisons. www.C2BMusic.com 16
  • L A U R A C A S E Y C O M M I T T E D T O T H E B U S I N E S S XYZ Presents CFO Presidents CEO Daryle White Kevin Brown Dominic Jacques PryorFinance Management Investor Liaison/ Visionary Corporate Operations Acquire Venue Investors Corp Bank Accts Corporate Structure Strategic Partners Contracts - Legal Merchant Accts Media IOLTA Acct Budget - Accounting App Division Corporate/IOLTA Accounts A.R. / A.P. Financial Reporting Entertainment Liaison Marketing/Public Relations Payroll Solidify all Panelists Ticketing - Mark Talk to sponsors Talk to Record Execs Cameron Casey Negotiate Contracts Laura Casey Media Production Videography Sponsorships Web Design Image INVESTORS / BOARD OF DIRECTORS Development Marketing/ P.R. Branding Sponsors Social Media Graphic Design Antoinette Otis Sophia McKnight Uilani Gray VP Hospitality/Concept Production Planner VP Operations VIP Sessions Review Packages/ Offer Panel/ Breakout Area Ticketing/Money Admission letters/Contracts Shadows for Speakers Venue Coordination Catering BOD Liaison Security Contract w/ Hotel Photographers Event Design Parking Oversee all departments Vendors that deal with the Volunteer Coordination concept/experience Dan Choi Oversee all dept’s dealing with operations Production Manager Stage Manager Operations Stage Team Interns A/V Lighting Floor plan Venue Each Officer will be responsible for developing and presenting an organization chart for their division, including all strategic partners, vendors and staff. www.C2BMusic.com 17
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