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SEO Case Studies
 

SEO Case Studies

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    SEO Case Studies SEO Case Studies Presentation Transcript

    • SEO Case Studies Dominick Taylor
    • 1. http://www.billandbenthecartoonmen.com/
      • Results Achieved: 
        • 1st page for caricatures, and 20+ variations...
        • Increased Absolute Unique Visitors by 130% YoY. Increase conversion rate by 1.57%
    • Achieved By..... Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
    • Process and software tools.....
      •                             Keyword Research/Analytics
      •   -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker
      •                                     
                                      Onsite Optimisation Screaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).                                    Link Building  OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
    • Strategy last 6 months....
        • Focus has been mainly on Social
        • Facebook page, Twitter, Google+
        • Landing Page, Competition Set-Up - Reward customer base and induce link sharing 
    • 2. http://www.cyberlink.com
    • Results Achieved:
      • - Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked).
      • - 20% YoY on Growth for CyberLink's paid search international English campaigns.  
      • - Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales.
      •  
    • How this was achieved.....
        • Keyword Research & Analysis
        • Unique product descriptions for each product listed on store section of the site
        • Custom Title bar, meta description, alt, h1-h6 tags within character limits for each page on the Store section.
        • Content creation - product communication and keyword optimisation balanced
        • Removal of duplicate content
        • Site Architecture - internal linking/cross-linking with keyword targeted anchor text
        • Themed relevancy links - Contextual based linking
        • Promotion of social
    • - Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions. Details.......
      • - Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook
    • What Can I offer SiteVisibility? - International Experience - Experience and Understanding perspectives - both client side and agency - An all-rounded approach to digital marketing - A good analytic approach to tasks and projects - Creativity & Problem Solving Skills - A passionate drive for SEO and other forms of online marketing