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SEO Case Studies

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  • 1. SEO Case Studies Dominick Taylor
  • 2. 1. http://www.billandbenthecartoonmen.com/
    • Results Achieved: 
      • 1st page for caricatures, and 20+ variations...
      • Increased Absolute Unique Visitors by 130% YoY. Increase conversion rate by 1.57%
  • 3. Achieved By..... Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
  • 4. Process and software tools.....
    •                             Keyword Research/Analytics
    •   -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker
    •                                     
                                    Onsite Optimisation Screaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).                                    Link Building  OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
  • 5. Strategy last 6 months....
      • Focus has been mainly on Social
      • Facebook page, Twitter, Google+
      • Landing Page, Competition Set-Up - Reward customer base and induce link sharing 
  • 6. 2. http://www.cyberlink.com
  • 7. Results Achieved:
    • - Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked).
    • - 20% YoY on Growth for CyberLink's paid search international English campaigns.  
    • - Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales.
    •  
  • 8. How this was achieved.....
      • Keyword Research & Analysis
      • Unique product descriptions for each product listed on store section of the site
      • Custom Title bar, meta description, alt, h1-h6 tags within character limits for each page on the Store section.
      • Content creation - product communication and keyword optimisation balanced
      • Removal of duplicate content
      • Site Architecture - internal linking/cross-linking with keyword targeted anchor text
      • Themed relevancy links - Contextual based linking
      • Promotion of social
  • 9. - Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions. Details.......
  • 10.
    • - Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook
  • 11. What Can I offer SiteVisibility? - International Experience - Experience and Understanding perspectives - both client side and agency - An all-rounded approach to digital marketing - A good analytic approach to tasks and projects - Creativity & Problem Solving Skills - A passionate drive for SEO and other forms of online marketing