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SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
SEO Case Studies
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SEO Case Studies

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  • 1. SEO Case Studies Dominick Taylor
  • 2. 1. http://www.billandbenthecartoonmen.com/ <ul><li>Results Achieved:  </li></ul><ul><ul><li>1st page for caricatures, and 20+ variations... </li></ul></ul><ul><ul><li>Increased Absolute Unique Visitors by 130% YoY. Increase conversion rate by 1.57% </li></ul></ul>
  • 3. Achieved By..... Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
  • 4. Process and software tools..... <ul><li>                            Keyword Research/Analytics </li></ul><ul><li>  -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker </li></ul><ul><li>                                     </li></ul>                                Onsite Optimisation Screaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).                                    Link Building  OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
  • 5. Strategy last 6 months.... <ul><ul><li>Focus has been mainly on Social </li></ul></ul><ul><ul><li>Facebook page, Twitter, Google+ </li></ul></ul><ul><ul><li>Landing Page, Competition Set-Up - Reward customer base and induce link sharing  </li></ul></ul>
  • 6. 2. http://www.cyberlink.com
  • 7. Results Achieved: <ul><li>- Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked). </li></ul><ul><li>- 20% YoY on Growth for CyberLink's paid search international English campaigns.   </li></ul><ul><li>- Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales. </li></ul><ul><li>  </li></ul>
  • 8. How this was achieved..... <ul><ul><li>Keyword Research & Analysis </li></ul></ul><ul><ul><li>Unique product descriptions for each product listed on store section of the site </li></ul></ul><ul><ul><li>Custom Title bar, meta description, alt, h1-h6 tags within character limits for each page on the Store section. </li></ul></ul><ul><ul><li>Content creation - product communication and keyword optimisation balanced </li></ul></ul><ul><ul><li>Removal of duplicate content </li></ul></ul><ul><ul><li>Site Architecture - internal linking/cross-linking with keyword targeted anchor text </li></ul></ul><ul><ul><li>Themed relevancy links - Contextual based linking </li></ul></ul><ul><ul><li>Promotion of social </li></ul></ul>
  • 9. - Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions. Details.......
  • 10. <ul><li>- Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook </li></ul>
  • 11. What Can I offer SiteVisibility? - International Experience - Experience and Understanding perspectives - both client side and agency - An all-rounded approach to digital marketing - A good analytic approach to tasks and projects - Creativity & Problem Solving Skills - A passionate drive for SEO and other forms of online marketing

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