Increased Absolute Unique Visitors by 130% YoY. Increase conversion rate by 1.57%
Achieved By..... Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
Process and software tools.....
-Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker
Onsite Optimisation Screaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor). Link Building OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
Strategy last 6 months....
Focus has been mainly on Social
Facebook page, Twitter, Google+
Landing Page, Competition Set-Up - Reward customer base and induce link sharing
- Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked).
- 20% YoY on Growth for CyberLink's paid search international English campaigns.
- Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales.
How this was achieved.....
Keyword Research & Analysis
Unique product descriptions for each product listed on store section of the site
Custom Title bar, meta description, alt, h1-h6 tags within character limits for each page on the Store section.
Content creation - product communication and keyword optimisation balanced
Removal of duplicate content
Site Architecture - internal linking/cross-linking with keyword targeted anchor text
Themed relevancy links - Contextual based linking
Promotion of social
- Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions. Details.......
- Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook
What Can I offer SiteVisibility? - International Experience - Experience and Understanding perspectives - both client side and agency - An all-rounded approach to digital marketing - A good analytic approach to tasks and projects - Creativity & Problem Solving Skills - A passionate drive for SEO and other forms of online marketing