Social Networking Presentation For TpsPresentation Transcript
Social Networking October 1, 2009
Head of Residential Sales
The Social Media Revolution
Future of Social Networking The growth that social networks have exhibited over the past few years will continue. By 2013, an estimated 52% of all Internet users will be regular social network visitors. Online social networking is vital to your business – now and in the future. US Online Social Network Users, by Age, 2008 & 2013 (millions and % change) 2008 2013 %change Children (3-11) 1.7 2.8 61.1% Teens (12-17) 14.9 17.9 20.1% Adults (18+) 62.8 93.9 49.5% Total 79.5 114.6 44.2%
Pros and Cons of Social Networking
Increase your business
Rapidly increase sphere
Most sites are free
Quick and easy way to keep in touch
Inform and educate
Difficult to balance personal and professional lives
Real estate regulations apply
Posts are permanent
4 Steps Guaranteed to Generate Leads and Referrals
Establish a professional presence online via LinkedIn .
Promote your local expertise and generate leads by participating on TruliaVoices or ZillowAdvice .
Promote your listings and open houses using Postlets.com
Actively use Facebook to maintain relationships, expand your sphere and increase referrals.
Social Networking Formula for Success Stage 1
Let’s take a closer look at each goal…get ready to take some notes on strategies you can use.
If you are just testing the waters and want to get minimally involved with social networking, this is the quick and simple strategy for you:
Establish a Professional Presence Online Via LinkedIn
Join and create a profile on LinkedIn
Establish your network on LinkedIn
Use the LinkedIn profile to create your online resume and brag book
19 million users to establish a strong network
Can keep it strictly business
Acts as your online resume and brag book
Past clients can write recommendations
Easy to update and keep current
Daily updates are not necessary
Download your network contact information into an excel file to use for iMail, email distribution, etc.
LinkedIn profiles rank high in SEO
LinkedIn keeps evolving with groups, applications, and new features that keep this comparable with other social networking sites
Let’s look at a sample profile…
Beverly is an Associate with the Weichert Jenkitown PA office. She has over 100 connections on LinkedIn and has received 5 client recommendations. Because LinkedIn profiles rank high in SEO this makes her resume and recommendations highly accessible and visible on Google. Meet Beverly Banks
In 2004, Beverly Banks work as my Realtor when I decided to buy my first house. I was very nervous but she made excellent recommendations on different geographic areas, types of homes, etc. without ever being pushy. She guided me in the decision making process, helping to deal with my fears and apprehensions about taking such a big step. I finally decided on my current home, that I love, and have been happy with my decision for over 4 years. I look to the future, when I will need a change and couldn't imagine doing it without Beverly.” Top qualities: Great Results, Personable, High Integrity Check Out These Powerful Past Client Recommendations “ I've known Beverly as a student and as a realtor. I was impressed with her hard work in both situations -- especially when she was able to come up with creative solutions for selling a house during a difficult time in the market! When everyone finally came to the closing, the buyers and I all felt we were making a great deal. If I am ever in the Philadelphia real estate market again, I would certainly work with her.” Top qualities: Personable, Good Value, High Integrity
Beverly’s Resume on LinkedIn Shows Up First on Google
Does anyone have any success stories or tips about using LinkedIn to establish your professional presence online?
Let’s take a look at strategies for promoting your local expertise and generate leads by participating on TruliaVoices or ZillowAdvice…
TruliaVoices & Zillow Advice
These real estate search engines provide a free Q&A service to buyers and sellers from real estate agents that join and set up a profile.
Generate leads by interacting with active, interested local buyers and sellers
Market yourself and your business (it’s free!)
Gain knowledge and insight from others in the community
Share your expertise and knowledge
* Source: Internal, Omniture Analytics Data Trulia Ad Network (TAN) 8.2M Unique Users ** 140% y-o-y growth ’07 – ‘09 5+ Million Unique Monthly Users & Growing! ** Unduplicated unique users from Jan 2009 ComScore Media Metrix Report Trulia Summary Slide
Meet Jeanne Feenick Weichert Associate, Warren NJ
Jeanne is active on Trulia Voices and has answered 606 buyer/seller questions to date.
She checks and responds to her incoming inquiries every morning as part of her daily warm up before heading into the office or to meet a client.
95% of the buyers that she is currently working with have come from her connections made on Trulia Voices
Here is 1 of 8 Recommendations Posted On Jeanne’s Trulia Profile "We began the process of finding a realtor to sell our home by doing an extensive internet search of all local real estate offices and each of their agents. One agent, Jeanne Feenick, stood out from the rest. As others have attested, her web page is exceptional – it actually contains more pertinent data than the web page of several real estate agencies we visited. We met with Jeanne on a Sunday and by the following Friday we had a signed contract on our home for 99% of asking price. We can’t say enough kind words about Jeanne – she is simply the best!"
Meet Irene Barnaby Weichert Sales Associate – Jersey City Downtown “ I just closed a $625K condo about a month ago from a lead I received on Zillow.com.” -Irene Barnaby
Does anyone have any success stories or tips about using Trulia or Zillow?
Let’s take a look at strategies for posting listings and open houses using Postlets.com
This mass posting tool allows you to make one classified ad then easily post that ad on multiple high profile real estate related websites - all in one shot.
CREATE A POSTLET IN SIX EASY STEPS
Set up a FREE account
Choose your listing category
Enter your listing information using easy-to-use forms
Upload your photos
Easily paste into classifieds sites, blogs, your website and other social networking sites
Listings automatically sent to several search engines, such as craigslist, google, trulia, zillow, etc.
Victor Marshall & I posted our listing and open house via postlets.com which allowed us to also post to:
Trulia.com, Zillow.com, Craigslist.com, Facebook.com, etc.
I also used MyPunchbowl.com to send invites to individual prospects and agents
All of the above are free!
I also sent 250 standard color mailers to a target area through i-mail (at minimal cost).
Success Using Postlets.com Colleen Smith Sales Associate Fallsgrove, MD
Posting Open Houses & Listings Works!
As a result of posting the listing, we had a total of 10 groups come into our open house .
I always ask guests how they heard about the open house. One couple said they saw it on Trulia.com .
At the time, they were just beginning their home search so we set an appointment for a buyer consultation.
We are working with them now. They are also trying to take advantage of the first time homebuyer tax credit!
If your goal is to promote yourself and your listings, then Postlets is the site for you.
Does anyone have any success stories or tips about using Postlets to promote your listings and open houses?
Let’s take a look at strategies for using Facebook to maintain relationships, expand your sphere and increase referrals
Facebook Summary Slide
More than 200 million active users
Over 100 million users log on to FB at least once each day
Fastest growing demographic: 35 years old and older
More than 4 billion minutes spent on Facebook daily
More than 6 million users become fans of Pages daily
More than 850 million photos uploaded monthly
More than 10 million videos uploaded monthly
Profile – Your home base in Facebook. Highly viral.
Page – A place to represent your business in Facebook
Wall – Place to share content (Links, Video, Pictures, etc.)
Status Update – Short messages
Newsfeed – A place for the Status Updates to Aggregate.
Starting point or FB Home base
Wall & tab design
Education / Work
Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.)
Import CSV from
Microsoft Outlook and Outlook Express
Palm Desktop (vCard)
Mac OS X Address Book
People, classmates & coworkers Search
Add up to 1,500 friends per Friend List
Add up to 100 Friend Lists
Friend List titles are not visible by others
Create Friend Lists
“ Friend Lists allow you to create private groupings of friends based on your personal preferences.”
Post updates frequently Use links, photos and video Be fun and resourceful Facebook Updates & Posts
Facebook Daily Engagement Plan
Invite and accept new friends
Update your current status
Send birthday wishes (if any)
Leave wall or photo comments/likes
Check and respond to messages
Share a helpful resource (link, video, etc.)
FACEBOOK PAGES VS. GROUPS
Search Engine Optimization (SEO)
Restrict by age
Wall & tab design
Messages sent as updates
Facebook Group Features
Secret, private or public
Discussions, photos, video
Search Engine Optimization (SEO)
Can’t add applications
Messages are sent to Facebook Inbox
Tips To Generate Business
Provide links to website and/or social network sites on your email signature and business cards.
Keep active by creating a daily, weekly, monthly update plan.
Daily check-in times for relationship building on facebook, twitter, and lead generation on trulia, zillow
Weekly schedule for updating listings and posted market information
Monthly updates for website maintenance, profiles, resume, etc.
Balance your updates with a mix of your personality, passion and profession.
On non - real estate sites such as Facebook and Twitter, avoid the hard sell – don’t make it solely about your real estate business. Remember… ”People by people before they buy products and services.”
Tips to Generate Business
Add value by making more emotional deposits than withdrawals by interacting, engaging, and sharing helpful information with your network.
Interact and respond to your networks updates and posts
Advertise community events and local information
Share your knowledge and passion – charities, volunteering , hobbies
Post photos (appropriate) of family, travel, etc.
Acknowledge birthdays, closings, and other special occasions
Inform on topics such Tax Credit, Local Market, and Home Buyers Seminars
Be mindful of the image your are portraying as it represents you , your family , your business and Weichert .
4 Steps to Take Social Networking to the Next Level
Network and generate leads on Twitter .
Start a Blog that is informative and engaging.
Maintain a Web site applying SEO to ensure it can be easily searched and found.
Drive traffic to your website by posting the link on every social media site where you have a profile and on all of your printed advertising.
Social Networking Formula for Success Stage 2
Social Media Resources Available on Weichert University Go to WeichertOne.com Click on Weichert University Click on Make Your Connections icon