Intellect Session 12 05 08 Presentation


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Intellect Session 12 05 08 Presentation

  1. 1. Security and the Future Generation //bwr via Flickr
  2. 2. FutureGov: main focus • Collaboration – Enterprise 2.0 – Joined up working within and across organisations • Customer service – Coproduction of services – Feedback and peer support – Driving brand loyalty and engagement • Community engagement – Communication – Democratic engagement – Consultation through conversation
  3. 3. What I’m going to cover • A brave new world o Drivers o Characteristics • Gen Y key stats • Managing your personal online world • Declarative living, ambient intimacy and ambient exposure • Implications
  4. 4. Gen Y health warning • Over hyped? • Too simplistic? • Change unevenly distributed, complex and incremental • Less about age, more a state of mind!
  5. 5. War of the Worlds Vs Vs
  6. 6. Social web as a driver of change
  7. 7. Social web word association transparency collaboration sharing freeware/ free content risk taking openness conversation thinking global peering open communication innovation
  8. 8. Gen Y: key statistics In a survey of college students in the US by Junco and Mastrodicasa (2007): • 97% own a computer • 94% own a mobile phone • 76% use Instant Messaging (15% logged on 24/7) • 34% use websites as their primary source of news • 28% author a blog and 44% read blogs • 49% download music using peer-to-peer file sharing • 75% of college students have a Facebook account • 60% own some type of portable music and/or video device such as an iPod
  9. 9. The growth of social networking in UK
  10. 10. The Generation Y phenomenon
  11. 11. Social network security
  12. 12. Where Gen Y lives Ewan McIntosh
  13. 13. Fuzzy boundaries Public Private Political/ Personal Professional
  14. 14. Ambient intimacy After Leisa Reichelt ( “The mundane is powerful, the quotidian defines us. Do I care that you ate peas for dinner? Not really. But if you share a quick recipe I might appreciate it. Does anyone really want to live in a world where all we talk about is work? Where the only language we speak is that of the MBA? Me - I prefer a little monkey business, because play drives productivity. That’s ambient intimacy.” James Governor
  15. 15. Ambient exposure • After Leisa Reichelt ( • “Invisible audiences” (Ewan McIntosh) • Many the benefits of an open culture outweigh the risks • Relationships/networks are increasingly key (including the ability to peek at other people’s) • The return to private space Via Lilian Edwards, Southampton University
  16. 16. My declarative lifestyle
  17. 17. My declarative lifestyle
  18. 18. The age of conversation “The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they're unpredictable interactions among people speaking in their own voice about something they're interested in. The conversants implicitly acknowledge that they don't have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else. And conversations overcome the class structure of business, suspending the organization chart at least for a little while.” David Weinberger (via
  19. 19. Implications 1. Increased openness and transparency inevitable 2. Trend away from top down control of data/security to ownership and control by empowered individuals 3. Support to think through when to share what - more “intelligent exposure”? 4. Improvements required in the tools to support this new world 5. Start the conversation and participate asap 6. The need to accept and work with complexity, not pretend systems and processes alone can fix it
  20. 20. Gen Y: exploiting the benefits “The simple truth is that the most adaptive, agile, and responsive companies are almost always the most in touch. The companies that are the most in touch tend to be the most collaborative. And the most collaborative – the companies that are the best at creating, finding, and reapplying great ideas – are those that sustain growth over the long term” A. G. Lafley, Procter and Gamble CEO (Wikinomics, p.110)
  21. 21. Gen Y – the learning curve
  22. 22. FutureGov: contact details Dominic Campbell, Director Email: Blog: Twitter: etc etc
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