Digital Engagement and Social Innovation Ideas

www.ﬂickr.com/photos/dancoulter

•  Digital engagement
–  Communication
–  Engagement
–  Digital democracy
•  Public service transformation
–  Service co-design
–  Change management
–  Cross-organisational collaboration
•  Social innovation incubation
–  Idea generation
–  Project co-design and support
FutureGov does

this is not a story
about technology "
(well, not just
technology)

more a cheerleader
than a geek

part of shaping a new world
open
social
democratic
collaborative
inclusive
networked

fix the system"
eGov 2.0"
More efficient and effective
government ‘as is’
create a new one"
WeGov
People powered public
services redefining the role
of government
the big debate
or

Sharing
Honest
Open
Relaxed
Transparent
Collaborative
Personalised
Engaging
Authentic
Fun
it’s about aspiring to something new: "
new behaviours, new ways of thinking
Human

“question the distribution of power
at a basic level” (@DanMcQuillan)
Open social innovation

http://davidbarrie.typepad.com/

creativity and good ideas count

crowdsourced communities"
social innovators for change"
- social innovators delivering public value"
- speciﬁc projects solving problems for small groups of people"
- govts should ‘do what you do best, link to the rest’ cf Jeff Jarvis

work with the system
work to destroy it

“Chance favours the
connected mind”
the power of the
network

collective action for civic outcomes
“The web has dramatically reduced the cost of collective action” – Clay Shirky
Examples
-
Ushahidi (developed in Kenya) now being applied in Western context to organise

community response to snowmageddon, clearing bus stops of snow
-
Open street map rapid response to emergency in Haiti

diversity matters: people, ideas,
network – power in joining it all up

the rise of the bridge builder

system world meets life world"
- social enterprises doing deals with major UK government depts"
- mutual beneﬁt or or life world being co-opted by systems world? "
- can social innovation thrive without the support of government?
+ +

David vs Goliath:
punching above their weight

MyPolice Our Public Services 
- a delicate relationship for the state to work with the innovators 
- system often ill equipped to manage networked relationships 
- can result in clumsy or anti-innovative practice by government 
the case of MyPolice.org 
- emergent innovation playing a useful intermediary role for the state 
- government knowingly adopts names and a web address 
- social innovators mobilise support 
- social innovators win
vs

Enabled by Design:
who, what and why
www.enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby

My name’s Denise…
Hello!
• Relapsing-remitting multiple sclerosis (MS)
diagnosed in 2003
• MS is a neurological condition that’s
unpredictable, variable and different in each case
• Denise’s symptoms include: fatigue, weakness,
numbness, visual disturbance, poor balance and
vertigo
• Use a wide range of assistive equipment to
make day-to-day tasks more manageable

Plastic people

Ikea
The battle of the bland…
• Ugly, clinical looking assistive equipment =
DEPRESSING
• Grateful for fact helped me to keep independence
• Frustrated as home looked more and more like a
hospital
• Surely this CAN’T be the way it has to be…
• Looked for alternative mainstream products that did
same job
• Very aware of fact people benefit from learning, as
well as support of others with similar experiences

Doing our bit…
Community
• From experiences and learning, decided to
set up online community
• Platform to share experiences and views on
assistive equipment
• Raising awareness of the need to improve both
functionality and aesthetics
• Result was Enabled by Design

Definition of Enabled by Design…
A community of people
passionate about those well
designed everyday products
that help to make day-to-day
tasks that little bit easier. By
sharing their loves, hates and
ideas, Enabled by Design-ers
challenge the one-size-fits-all
approach to assistive
equipment through the use of
clever modern design.
EbD
Source: http://www.writeonnewjersey.com/2009/08/only-
the-english-could-have-invented-this-language/

Design for All (DfA)
Design for All (DfA) is a design philosophy
targeting the use of products, services and
systems by as many people as possible
without the need for adaptation. Design for
All is design for human diversity, social
inclusion and equality.
Closely related to Inclusive Design and
Universal Design
Result:
Products and services suitable for general
public including older people and people with
disabilities

Accessibility for the Masses
By mainstreaming accessibility, this can help
to remove any stigma attached to
independent living products, while making
people's lives that bit easier and in turn more
manageable. For us, Design for All means
accessibility for the masses.
Mainstreaming
accessibility

people powered products:
how EbD works
The Enabled by Design website is a three part process.
These are:
Loves & Hates - Come and share the things that make your life just that
little bit easier. Tell us about the gadgets and gizmos that you really
couldn't be without! Or even, what are the tasks that you find a bit fiddly
or at worst impossible to do?
Ideas Factory - This is a space where an idea can grow, develop and
who knows (with a bit of TLC) it could become a design must have of the
future!
Product Reviews - Tell us what you really think about your stuff - old or
new, rate it or slate it; we want to hear from you!

EbD in numbers
Registered users: 500
Web traffic
overall visitors: 35 000
page views: 150 000
Twitter: 3241 followers
Facebook: 599 fans Stats accurate as of 20th November
2010 since launch of new site 18th
March 2009

Bringing on and ofﬂine together:
We are Enabled by Design

Obstacles
Time (obstacle 1, 2 and 3!)
Business model
Technology – getting it right for you
Getting the word out & reaching critical mass
Challenging the system (government,
manufacturers) while looking to work with it
Culture change within the community –
shifting mindsets to complain openly
Barriers

Society Guardian: Style counsel (front page) –
18th March 2009
Guardian supplement – Social pioneers:
Playtime for ideas – 18th March 2009
Disability Now: Designs for living (web watch
feature) – May 2009
Disability Product News: Looking good (double page spread) – May 2009
Community Care: Website Focus – Enabled by Design – July 2009
Arthritis Care’s No Limits: Design for life – August/September 2009
BBC Technology: Social media ‘could transform public services’ – November 2009
Enabled by Design in
the media:
• www.enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby
EbDWhat we’re proud of…
• www.enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby
Society
Guardian
• Featured in following publications/
websites: Society Guardian, Guardian
supplement - Social pioneers, Disability
Now, Disability Product News,
Community Care, Arthritis Care’s No
Limits, BBC Technology and Design
Week
• Awards and nominations
• Speaking at events/conferences about
our work
• Case study on Enabled by Design
produced by NCVO

Denise Walbrugh says…
Enabled by
Design-er
“Enabled by Design has
been a real beacon of how
things should be, kit-wise
and attitude-wise too, and
has helped me a lot, as
I’m sure it has others”.

accesscity: the prototype
http://beta.accesscity.co.uk

Dominic Campbell
http://wearefuturegov.com
http://twitter.com/dominiccampbell

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