Working at a startupas the CTOTech Startups Nights #TSN15Mexico City, 2013-Jun-20
DisclaimerI’m not a CTOI dont work at a startupWTF?Why Im here?Because I used to be a CTO at a startupBecause I have a story to share, a life story
The beginningI quit my job as development manager at BMV(Mexican Stock Market)I joined a startup in the music businessWith the most impressive technical team I ever hadWith a lot of resourcesWith a very ambicious planEarning less money than my previous job
My ﬁrst resultsThe most challenging project ever in my profesional lifeTeamwork, agile environment, extreme programmingMulticulturalThe better hires != the best teamFocus is keyMore features, more time, we never delivered a product, lack ofMVP deﬁnitionAfter a year I was disappointed. So, I returned back to work in myown company for a few months, until...
¿Y si se trata de trata?
First reaction“sarcasm”: “Seems legit”I didn’t respond...
3 months later...
Epic adventure beganA friend of mine asked me for some hints to hiredevelopersVery difﬁcult to ﬁnd developers with a speciﬁc skills andknowledgeAfter some weeks and more details, my friend askedme to join the startup as the CTO
My ﬁrst day9:00 am. Conference call with the development team atBerlin, Germany11:00 am. Quick talk with the CEO11:05 am. CEO to me: “have you been in Germany?,No?, ok, Tonight, make your luggage. Tomorrowmorning you will travel to Berlin. We will launch thestore in 2 weeks”
Startup SpiritGo as fast as you canBuild a team, the right team. Very risky.Deliver, deliver, deliver...fail fast?Ecommerce platform built from scratch
LaunchSpent two weeks in Berlin, learning about the project,very intensive days (Payment Gateway for MexicanMarket)One week after I came back to Mexico, we launchOne week after Mexico launching, We launch inArgentinaPlatform not ready for latam market, huge efforts toadapt
Next stepsBuilt the development team in MexicoTook ownership of the platformHardware infrastructureSoftware developmentNew business requirementsFlexibility, Agility
Some numbers3 to 100 employees0 to 5 million users180 million emails sent a month200k-300k visits daily1.5M > page views daily80K concurrent users20K-50K new users daily1000-3000 purchases daily
Good stuffclickOnero bought several startupsNational presenceWon the prize for “Best internet company in Mexico2011”Culture
“Ecommerce Companyof the year in Mexico”
Dev Team CultureNo control freaksFreedomEmbrace innovationWrite code and take care of the codeAutomate almost everythingDevOps
Bad stuff, very badLogisticsCall centerCustomer serviceLack of commitment by MerchantsCrisis, end of the world¡
End of the worldNo money, no more fundingLayoffs...Affected Customer serviceDecrease operational costsTechnology. <- Oportunity
¡clickOnero by Mexicans!New eraNew business modelNew teamNew strategyNew CEONew ecommerce platform, new technologyOportunity¡
My personal proﬁtLearn, learn, learn a lotStronger,More conﬁdentBest experience in my life