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  • Audience: This presentation is intended for MidMarket customers to explain how IBM WebSphere can help improve their flexibility which lowers costs to improve profitability. Main point: Most midmarket customers are doing Web Services today to meet specific application or customer requirements, such as requests to send invoices electronically. Since they have familiarity with Web Services, they are ready to take the next step and transform their whole IT infrastructure into a Service Oriented Architecture. In the next 60 minutes we’ll go into more detail about what is a Service Oriented Architecture and how it can help improve your business using IBM WebSphere software.
  • Soa4 Smb Ci

    1. 1. Dom Fernandez Principal Consultant dscf Solving Business Problems through Service Oriented Architecture
    2. 2. Agenda <ul><li>What issues does your business face? </li></ul><ul><li>How can SOA improve your business? </li></ul><ul><li>What value is there in SOA based solutions? </li></ul><ul><li>How can we help you get started? </li></ul>73% of Mid-market companies already using Web Services
    3. 3. What is …..? … a service? A repeatable business task – e.g., check customer credit; open new account … service oriented architecture (SOA)? An IT architectural style that supports integrating your business as linked services &quot;SOA impacts every aspect of IT and business.”
    4. 4. Flexibility allows innovation to meet top business challenges Improve operational efficiency Reduce administrative costs Improve customer retention Improve employee productivity Improve employee access to information
    5. 5. Why should you care about SOA for business flexibility? <ul><li>Businesses need flexibility </li></ul><ul><li>Economics: Globalization demands flexibility </li></ul><ul><ul><li>Information : Greater availability </li></ul></ul><ul><ul><li>Operational Efficiency : Productivity </li></ul></ul><ul><li>Growth: at the top of the CEO agenda </li></ul><ul><ul><li>Business processes : Changing quickly </li></ul></ul><ul><li>Reusable assets: Can cut costs </li></ul>SOA helps to create flexibility Bottom line: Flexible business requires flexible IT *Sources: CBDi Traditional Business* Today’s World-Class Business*
    6. 6. Flexible business requires flexible IT Process to optimize Creating IT flexibility IBM SOA Foundation Skills & Support Software Traditional Business Call Center Case Study: Customer Order & Fulfillment CRM Service ERP System Call Center Supplier Outsourced Shipping, Credit Check Case Study: Customer Order & Fulfillment
    7. 7. This Foundation Provides what you need to get started with SOA IBM SOA Foundation Supports complete lifecycle with a modular approach Extends value of your existing investments, regardless of vendor Scalable ; start small and grow as fast as the business requires Extensive business and IT standards support; facilitating greater interoperability & portability Integrated, open set of software, best practices, and patterns Software Skills & Support
    8. 8. Business centric SOA starts with top business pains Entry points: People, Process, Information Deliver trusted information to provide business insight to enable innovation Enable human and process interaction with consistent levels of service Achieve greater efficiency and effectiveness with business model innovation “ Pick business processes with pain points that the business clearly recognizes — processes for which the business most clearly needs end-to-end visibility, control, insight, and flexibility”
    9. 9. And SOA lifecycle is the key to successful projects Entry points: Reuse, Connectivity <ul><li>Gather requirements </li></ul><ul><li>Model & Simulate </li></ul><ul><li>Design </li></ul><ul><li>Integrate people </li></ul><ul><li>Integrate processes </li></ul><ul><li>Integrate information </li></ul><ul><li>Manage IT resources </li></ul><ul><li>Manage services </li></ul><ul><li>Monitor business metrics </li></ul><ul><li>Discover </li></ul><ul><li>Construct & Test </li></ul><ul><li>Compose </li></ul><ul><li>Share & reuse services </li></ul><ul><li>Establish decision rights </li></ul><ul><li>Policies, measurement and control for SOA oversight </li></ul>
    10. 10. SOA helps you solve top business challenges Creating or improving IT solutions by leveraging IBM SOA Foundation Process Productivity People Customer retention Information Access information Connectivity Cost reduction Operational efficiency Reuse
    11. 11. Improve operational efficiency Taking advantage of information and business tasks provided by others <ul><li>Reduce errors, cost and time associated with manual processes </li></ul><ul><li>Improve satisfaction by interacting real-time with customers and partners </li></ul><ul><li>Increase customer loyalty by providing value-add services </li></ul>SOA Entry Point: Reuse
    12. 12. Reduce administrative costs Reduce cycle time, increase throughput and enhance partner interactions <ul><li>Integrate nearly anything with consistent interfaces across 80+ operating systems </li></ul><ul><li>Eliminate errors introduced by re-keying information </li></ul><ul><li>Enable IT to be more responsive and flexible to changing business demands </li></ul><ul><li>Reuse existing assets and applications </li></ul><ul><li>Easily add, remove, and change applications as required </li></ul>SOA Entry Point: Connectivity
    13. 13. Improve customer retention Provide role-based information access for employees, partners & customers <ul><li>Enhance customer satisfaction through self-service </li></ul><ul><li>Improve access to applications and content </li></ul><ul><li>Providing customer choice and flexibility </li></ul><ul><li>Deliver consistent customer service </li></ul>SOA Entry Point: People
    14. 14. Improve employee productivity Automate work and make it easier to make improvements <ul><li>Integration implemented with flexibility that is easy to adapt as business changes </li></ul><ul><li>Leverage existing business critical legacy systems and custom business applications </li></ul><ul><li>Improved Productivity and Responsiveness </li></ul>SOA Entry Point: Process
    15. 15. Improve employee access to information Address new markets by expanding access to existing applications <ul><li>Lower costs by supporting a single version of a business function </li></ul><ul><li>New business opportunities by making existing business functions available to new users or channels </li></ul><ul><li>Extend value of existing assets through reuse to deliver new business value </li></ul>SOA Entry Point: Information
    16. 16. SMB Customers gain value through Entry Points Reduced costs, increased customer satisfaction 600 person lender gets credit reports via Web Provide vets with 24-hour reliable access; reduced ratio of returned goods 36 person firm extends ordering to Veterinary application via Services Automated data transfer cut workload, increased revenues Facilitate realtime donations in 400 person non-profit organization Expecting to yield a 25% increase in revenue Collaboration for 20 person eCommerce consulting firm Radio Frequency Identification package tracking 30% reduction in cost for mishandled packages Customer Value Customer Example Services; reviews loans in 15 minutes SVS Veterinary Supplies People Information Process Connectivity Reuse
    17. 17. SMB Customers gain value through Entry Points 23% reduction in resolution time for customer calls; ROI in less than two months 720 employee firm automated application Loans in hours instead of days Automate loan process in 725 person firm from students to lenders Expecting a 20% increase in customer satisfaction and a 15% increase in new business adds multichannel eCommerce integrated with backend systems Increase workload without adding people, with no compromise on service levels 90 person ISV reuses collaboration tools for employees and for customer service Customer Value Reduced costs and made it a great deal easier for travelers at the station Consolidated view across bus operators; Reuse to see via cell phones Customer Example Vormittag Associates, Inc 750 person ISV process; Reuse services in call center People Information Process Connectivity Reuse Sofia Bus Station
    18. 18. Align Business and IT with SOA Governance <ul><li>What is SOA Governance? </li></ul><ul><ul><li>Decision making rights, measurements, and controls throughout the lifecycle of services </li></ul></ul><ul><li>What is the value of SOA Governance? </li></ul><ul><ul><li>Realize business benefits of SOA </li></ul></ul><ul><ul><li>Mitigate business risk; regain control </li></ul></ul><ul><ul><li>Improved team effectiveness </li></ul></ul>&quot;IBM's approach aligns with Gartner’s view of SOA governance, and we believe it is likely to be more effective than narrower approaches.” Gartner, &quot;IBM Takes Another Step Toward Its SOA Governance Vision&quot;, Michele Cantara et al, March 28, 2006.
    19. 19. Why SOA Governance matters <ul><li>Realize business benefits of SOA </li></ul><ul><li>Business process flexibility </li></ul><ul><li>Improved time to market </li></ul><ul><li>Mitigate business risk and regain control </li></ul><ul><li>Maintaining quality of service </li></ul><ul><li>Ensuring consistency of service </li></ul><ul><li>Improved team effectiveness </li></ul><ul><li>Measuring the right things </li></ul><ul><li>Communicating clearly between business and IT </li></ul>Professional investors are willing to pay premiums of 18-26% for stock in firms with high corporate governance. Source: McKinsey Quarterly &quot;firms with above average IT governance... had more than 20% higher profits than firms with poor governance following the same strategy&quot; Source: Peter Weill and Jeanne W. Ross, Harvard Business School Press 2004 &quot;Effective IT Governance is the single most important predictor of value an organization generates from IT.” Source: Peter Weill, MIT Sloan School of Management’s Center for Information Systems Research
    20. 20. Business Services ecosystem announcement highlights Industry specific assets and expertise from Business Partners and IBM <ul><li>SOA Business Catalog </li></ul><ul><ul><li>Contains SOA Specialty Partner and IBM content </li></ul></ul><ul><ul><li>Promotes, facilitates, and enables the ecosystem </li></ul></ul><ul><ul><li>Total Assets – 3110 </li></ul></ul><ul><ul><ul><li>Partners – 62% </li></ul></ul></ul><ul><ul><ul><li>IBM – 38% </li></ul></ul></ul><ul><ul><li>12,000 Downloads </li></ul></ul><ul><li>Industry-specific business services </li></ul><ul><ul><li>Healthcare and Insurance available now </li></ul></ul><ul><ul><li>Banking (payments) available 4Q </li></ul></ul><ul><li>Global Business Solution Center </li></ul><ul><ul><li>Capturing industry-specific best practices for global delivery </li></ul></ul><ul><li>Business Partner SOA Industry Solutions </li></ul><ul><ul><li>&quot;Ready for SOA&quot; mark </li></ul></ul>71% from partners
    21. 21. Web Services are a good start… <ul><li>Business applications and their interfaces become reusable </li></ul><ul><li>Decouples the interfaces from the business applications </li></ul><ul><li>The number and complexity of the interfaces is reduced </li></ul><ul><li>Rich business abstractions describe the application interface </li></ul>But separate connection points still leaving bloated interfaces …. Turn this … … into this (web services). Service Service Service Service Service Service Service = Interface = Application = Interface = Service
    22. 22. The Enterprise Service Bus shrinks those interfaces further RESULT  Greater Business Responsiveness <ul><li>Allows for dynamic selection, substitution, and matching </li></ul><ul><li>Enables you to find both the applications and the interfaces for re-use </li></ul><ul><li>Decouples the point-to-point connections from the interfaces </li></ul><ul><li>Enables more flexible coupling and decoupling of the applications </li></ul>Turn this (web services)… … into this (SOA) Enterprise Service Bus Service Service Service Service Service Service Service Service Service Service Service Service Service Service = Interface = Service = Service = Interface
    23. 23. Why us for SOA? <ul><li>Gartner leaders’ quadrant </li></ul><ul><li>100’s of pre-built portlets ready for SOA dashboards </li></ul><ul><li>2,500+ Channel Partners & Solutions </li></ul><ul><li>3000+ SOA assets for BPM </li></ul><ul><li>500 industry specific process models </li></ul><ul><li>Best Enterprise Information Integration (Intelligent Enterprise Reader’s Choice Awards) </li></ul><ul><li>15K practitioners, expected to grow by 65% next three years </li></ul><ul><li>Potential savings of 2x-4x vs. custom built or FTP </li></ul><ul><li>The market leaders in extending asset value for customers </li></ul><ul><li>87K+ customers for connectivity & reuse offerings </li></ul><ul><li>Over $1B/yr invested in SOA </li></ul><ul><li>SOA consultants, architects and IT specialists </li></ul><ul><li>Leadership in open standards </li></ul><ul><li>300+ SOA-related patents </li></ul>“ BPM from IBM leads in Market share”
    24. 24. SMB References
    25. 25. Take Action Now Encourage innovation with a focused SOA project Contact us, an IBM Business Partner to help prove your ROI ! <ul><li>Understand the value of SOA </li></ul><ul><ul><li>It’s not just Web Services </li></ul></ul><ul><ul><li>It’s not just technology, but joining technology with business insight and thought leadership </li></ul></ul><ul><li>Select your top business challenge and your entry point (Reuse, Connectivity, People, Process, Information) </li></ul><ul><li>See the related Web cast for your top business challenge </li></ul><ul><li>Conduct an SOA workshop to develop your plan and determine ROI </li></ul>“ While deploying technology is certainly key to a successful SOA integration, it is the maximizing of the people, process and information elements that are truly core to the SOA process.” Judith Hurwitz President, Hurwitz & Assoc.
    26. 26. Danke English German Simplified Chinese Hindi Siyabonga Zulu Japanese Merci French Russian Grazie Italian Gracias Spanish Obrigado Brazilian Portuguese Arabic Traditional Chinese Thai Korean Tamil Tack Swedish Tak Danish / Norwegian Dankie Afrikaans