2 nl case- brussels

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2 nl case- brussels

  1. 1. The Dutch approach Ilse Boers WaterReijk – EDEN IV
  2. 2. The Dutch approach Purpose of this presentation: offer an example of how national networks can work together, and form an European network. Given challenge: Absence of a governmental funded National Tourist Board. Typical Dutch: the bottom up approach. Sites are in the lead.
  3. 3. EDEN.NL 2011 2010 2012 2009
  4. 4. EDEN.NL
  5. 5. Working together First step: Defining the network • Why we want to be a network • With what purpose • On which conditions
  6. 6. Working together EDEN.NL NETWORK SHARING KNOWLEDGE REPRESENTING NL IN EU NETWORK PRODUCTDEVELOPMENT DISCUSSION PROMOTION WORKING TOGETHER
  7. 7. Working together The second step: Building the network • 4 winners and the runners up • Active participation in the NL network • Get together 2-3 times a year: – Visiting eachothers sites – Get to know eachother and eachothers challenges – Share knowledge to learn form eachothers approach, successes (or mistakes) and help eachother facing their challenges. • Communicating through linkedIn, sharing through dropbox
  8. 8. Working together The third step: Promoting EDEN NL • Promoting the EDEN-destinations in the Netherlands eventhough there aren’t any clear commonalities that are promising for marketing. • We do have in common: – Situated in NL – EDEN (thus hidden treasures) – Target group
  9. 9. Working together Work in progress: • Key in our approach: the target group through lifestyle segmentation • Connecting with them (and media) through concept “Verborgen schatten” (Dutch for hidden treasures)
  10. 10. Working together How? • Making visible what each site has to offer for the target group: – Tales from the sites (myths, sagas, legends) They give an extra dimension to the (origin of the) landscape – Experiencing the history – Experiencing the crafts of sites • Goal is inspiring the target group to visit a site: “Did you enjoy this site, we expect you like these sites to!”
  11. 11. Working together Means? • Development of a multilingual website • Facebook.com/EDEN-Nederland, Google+, pinterest (like us, please ) • SEA • Invited eachothers press contacts and bloggers (also international, thank you Artis) • Estimated costs in 2013-2104 € 10.000,• Funding through sites and a contribution of the ministry of Economic Affairs
  12. 12. Dreaming of the future? EDEN.EU EDEN.<YOUR COUNTRY> EDEN.<YOUR COUNTRY> EDEN.<YOUR COUNTRY> ETCETERA Every country a national network One representative per country in EDEN.EU + =================================== Getting things done?
  13. 13. Want to know more? Visit the Dutch delegation during the brake or send us an email: iboers@WaterReijk.nl

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