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Do you know how to create a sales forecast? The usual answer for most food entrepreneurs is… no!
In retail foods you need a forecast and the best type forecast is called a Buildup Sales Forecast… it is based on certain assumptions that you make on what is called “sales per point of distribution”. It is not mathematically difficult and just requires understanding how the grocery retailer buyer thinks. It also is based on the category your product resides, your competition and then ultimately the consumer… the person who buys the product at the supermarket.
So here is Sales Forecasting in 5 Easy Steps