Business Model Canvas Workshop

Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com
Business Model Development using
the Business Model Canvas

New business ventures work with a series of
untested hypothesi...
Business Model Development using
the Business Model Canvas

The Business Model Canvas, along with the Value
Proposition Ca...
Business Model Canvas
Workshop
We will be developing our business models
using 3 levels
• Level 1 - Napkin Sketch
• Level ...
The Napkin Sketch
Level 1 Canvas Development
• Concept Development
– Brain Writing

• Product Market Fit
–
–
–
–

Value Pr...
Elaborated Canvas
Market Opportunity Analysis

• Market Segmentation
and Size
– Total Available Market
– Served Available ...
Business Case Canvas
• Canvas Development
– Test each hypothesis in each
element
– Answer “How will you make
money”.

Exam...
Business Model Canvas Workshop

Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com
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Business model canvas workshop

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Business Model Development using the Business Model Canvas Short
New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative

The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work!

Participants will learn how to build their business models in three stages: Napkin Sketch
Elaborated Canvas and Business Case Canvas.

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Business model canvas workshop

  1. 1. Business Model Canvas Workshop Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com
  2. 2. Business Model Development using the Business Model Canvas New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative
  3. 3. Business Model Development using the Business Model Canvas The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work! Participants will learn how to build their business models in three stages
  4. 4. Business Model Canvas Workshop We will be developing our business models using 3 levels • Level 1 - Napkin Sketch • Level 2 - Elaborated Canvas • Level 3 - Business Case
  5. 5. The Napkin Sketch Level 1 Canvas Development • Concept Development – Brain Writing • Product Market Fit – – – – Value Proposition Development Empathy Map Product Market Fit Customer Segments • Your Preliminary Pitch – Storytelling – From the Customer Perspective
  6. 6. Elaborated Canvas Market Opportunity Analysis • Market Segmentation and Size – Total Available Market – Served Available Market – Target Market • Environmental Scan – – – – Market Forces Industry Forces Key Trends Macro-Economic Forces • SWOT • Canvas Development Updating – – – – Customer Segments Value Proposition Channels Revenue Streams • Storytelling – From the Customer Perspective – From the Company Perspective – Techniques
  7. 7. Business Case Canvas • Canvas Development – Test each hypothesis in each element – Answer “How will you make money”. Examining Viability – Develop spreadsheet to estimate business potential • Develop Scenarios – A Canvas for each Scenario – This is the Primary Business Model (Scenario 1) – Scenario 2 – Scenario 3 • Spreadsheet – One for each scenario – Select one to support Business Case • Business Models and Business Plans – Use Business Case outline to “sell” your idea to stakeholders
  8. 8. Business Model Canvas Workshop Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com
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