The 10 Commandments of Digital Marketing

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Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - …

Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - https://www.facebook.com/SocialMediaMarketingPhilippines
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  • Dominic A. Banguis
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  • 1. Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 1
  • 2. # 1. Choose The Right Platform “When starting out, the platform you will use is very important. If by chance, you make a mistake in choosing the platform, your website may not show up quickly in search engines, This will be very costly and time consuming to upgrade, and your visitors won’t stay that long.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 2
  • 3. 1.Choose The Right Platform What is A Platform? “A platform can mean a lot of things. For this presentation, a platform is for your main website. Basically, this will be the tool you use to create, display and run your websites.” What Should I Consider? •Cost •Ease of Use •Looks/Style •Search Engine Friendliness •FlexibilityDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 3
  • 4. 1. Choose The Right Platform “WordPress is one of the best CMS platform in the market today. Traditional HTML based platforms take time to setup. It will involve a process in which you have to create the HTML page (using a program like Dreamweaver, or a plain text editor if you are comfortable using HTML), and then upload it via FTP to your host. This isn’t a simple process, and it can take a while to wrap your head around how to do it properly.”Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 4
  • 5. Why Wordpress? Cost: WordPress is FREE! No charges to set it up. By the way, did I say it was Free? Ease of Use: There is certainly a learning curve when learning WordPress, but it is such an easy CMS platform that even a beginner can use. Plus, there are tons of free online tutorials.You can find answers to just about any WordPress issue you have with a Google search. Looks/Style: Updating the style of your WordPress based website is literally as simple as a couple of clicks. WordPress themes also look great, and you can always find new FREE onesDominicbeingDigital Marketing / Social Media Marketing Consultant A. Banguis, created. 5
  • 6. Why Wordpress? Search Engine Friendliness: It is no secret that Google ranks WordPress based websites higher in general. First, WordPress makes it simple to add more content, and Google loves fresh content. If you think it is important to rank in the search engines (and you should) then WordPress is the logical choice when building a website. Flexibility: WordPress offers ultimate flexibility. You want to blog, then you have a blogging platform. You want a website, then you can build that with WordPress too. The smart people combine those aspects to make a super site!Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 6
  • 7. Why Wordpress? With the use of themes and plugins, you can create any kind of website you want with WordPress... • eCommerce • Directory • Squeeze Page • Landing Page • Sales Letter • Membership Site • Social Network • Business Website • Company Blog • Etc...Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 7
  • 8. 2. Focus, Focus and Focus “Jack of all trades, master of none.” You don’t want to be the Jack! You definitely want to be the master. This commandment will ensure you are. You need to focus your efforts on one, maybe two money making strategies at once. This way you can ensure that you have given these strategies a fair shot.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 8
  • 9. 2. Focus, Focus and Focus Focus should not be ignored! It is the second internet marketing commandment and it carries great importance. Focusing your efforts on one money making avenue will mean you devote the proper effort and time it requires. Focusing your learning on a particular skill set, will make you a master, not a jack! Finally, avoid costly and timely mistakes across a wide number of sites. Get your first website where it needs to be and then build others based on what you learned. Focus leads to success and helps avoid errors, embrace it!Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 9
  • 10. 3. Educate Yourself about Digital Marketing As soon as you begin to have your business online, you will find yourself running into a lot of Digital Marketing experts. They know it all, they have made it to where you want to be and they are willing to show you how...for a price.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 10
  • 11. 3. Educate Yourself about Digital Marketing There is a lot to learn from them, though. Use the marketing prowess that these experts use and study things like: •Sales Copy •Email Subjects •Autoresponders •When To Make an Offer •How To Make an Offers •Web Design •Email DesignDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 11
  • 12. 4. Learn how Search Engines work “When you are into digital marketing, you can’t take the powers of search engines for granted. If you are ranking #1 in Google for your choice of keywords, that might be all you need to drive traffic to your offer. Many people make a good living just by using search engines as their traffic streams.”Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 12
  • 13. 4. Learn how Search Engines work Platform: You want to pick the right platform to build your site. Search engine friendliness chase...build your site with WordPress. Google likes it. Simple as that. Keywords: Keywords are essentially the terms that people type into the search engine to find your offer. Make a list of all that you can think of. Once you have that list visit: The Google Keyword ToolDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 13
  • 14. 4. Learn how Search Engines work URL: Your web address matters when it comes to Google. Keyword rich web addresses can rank much easier than generic ones. If you can’t get a keyword rich one, then you can go with a more generic one, and we will talk later about getting keywords into your URLs... Page Title & Post Titles: You want to ensure that the title of your webpage includes your ideal keywords! It is the first thing that Google sees when it looks at your site, so it is an important factor in ranking in the search engines.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 14
  • 15. 4. Learn how Search Engines work Backlinks: Backlinks are just that - links elsewhere on the web that lead to your website. One major thing to consider is anchor text. Whatever the link actually says that leads to your site is the Anchor Text. You can find a lot of backlinking info online. A couple of places that are often used for backlinks are: • Blog Comments • Forum Signatures • Web Directories • Article Directories • Social Bookmarking Sites • Website Profiles • Other WebsitesDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 15
  • 16. 4. Learn how Search Engines work Content: Google’s main goal is to provide its users with relevant content. If a website has fresh content, then it usually means that the content is more current, therefore...relevant.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 16
  • 17. 5. Produce Fresh Content Regularly “Content really is the most important aspect of your website(s). Content is why people will visit your site, and more importantly it is why they stick around and COME BACK. Never take content for granted..ever. It is the lifeblood of your internet marketing efforts. Without content, you have nothing!”Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 17
  • 18. 5. Produce Fresh Content Regularly What is Content? Web Content by definition is the text, aural and visual content that makes up the web experience. Every blog post you make, image you create, tweet you send out, video you make etc... is content. Content is the anchor for all of your affiliate offers. Every piece of content you add to your site will increase it’s visibility to Google. This one benefit is more than enough to make creating content worthwhile. Just as important as Google are your readers. Readers also respect and enjoy fresh content. What is a website without it?Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 18
  • 19. 5. Produce Fresh Content Regularly Creating content should never be overlooked. It is one of the cardinal sins to ignore it. If you commit to creating great content on a consistent basis, you will reap the rewards. You will rise in the Google search rankings. You will find yourself attracting and KEEPING more visitors. You will also open yourself up to opportunities like your content going viral and naturally building backlinks (both a result of people sharing your content). It’s true. Content is King.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 19
  • 20. 6. Connect using Social Media Do I have to use Facebook? Do I have to use Twitter? You can do whatever the heck you want. You don’t have to do anything. People are making money without Facebook and Twitter everyday. It is completely your choice. That said...why not?Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 20
  • 21. 6. Connect using Social Media Social media sites like Facebook and Twitter will allow you to network with millions of people, so if you want to build yourself as a brand - be real. I really do think the online world is moving toward a direction where social media and interaction will be key in how people interact and find websites. So, if you choose to avoid social media, it is at you own risk. This is why you can’t afford to ignore social media! It is revolutionary in terms of online marketing. It is the single biggest development since affiliate marketing itself.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 21
  • 22. 6. Connect using Social Media Here are a couple social media facts to consider: • Facebook has 500 000 000 users • Over half of them are active at any one time • 71.2% of the US web audience is on Facebook • 57% of people talk to others online more than in real life • One million links are shared every 20 minutes on FacebookDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 22
  • 23. 6. Connect using Social Media • Since April 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (as of Jan. 2011) • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. • The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 23
  • 24. 6. Connect using Social Media • The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2010. • Twitter users are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services. • 51% of active Twitter users follow companies, brands or products on social networks.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 24
  • 25. VI. Connect using Social Media As the web grows, there has been a trend towards social media in general. Even Google has mentioned that they will be moving towards a more social based search. Already you see Twitter feeds in some trending news results. You can also find Facebook pages ranking very highly in the search results. Embrace social media because it is the future of the internet. There has never been a better opportunity to reach millions of people with your offer. It also offers you the chance to build a community around your brand and address any potential support issues. If you don’t embrace social media, you can be sure that someone else in your niche has!Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 25
  • 26. VII. Create “The List” What is “The List”? The email list has been a staple of internet marketing for ages. It is exactly what it sounds like - a list of names and email addresses that you can send messages to. Most marketers just refer to their email list as “the list”.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 26
  • 27. 7. Create “The List” How do You Get A List? You have to build your list. You can accomplish this a lot of ways, but generally speaking you need to have some sort of autoresponder service like Aweber or Constant Contact. It is usually a best practice to offer some sort of offer in exchange for a visitor’s email address. Something like “Sign up for our newsletter and receive a free eBook on...” You can either build these opt in offers yourself or purchase some PLR product to use.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 27
  • 28. 7. Create “The List” Why Should I Care About A List? There is great power in a mailing list and this is why you can’t break this commandment. A mailing list gives you direct access to people who are clearly interested in your offers. A list also gives you the rare opportunity to build relationships online. By sending your list members free utilities, articles and products with no offers you can build a sense of trust and brand yourself an expert. Then when you do, your offers (affiliate or your own products) will be more accepted and acted on.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 28
  • 29. 7. Create “The List” An email list also retains interested buyers. Many people who visit a sales page end up leaving for many reasons. Of course, people who are not interested leave, but even a large percentage of people who ARE interested in the product will leave due to a number of reasons: • Can’t find credit card • Interrupted by phone • Family emergency • Net goes down • Second thoughts • Etc...Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 29
  • 30. 8. Create Downloadable Products What is Product Creation? Product creation is exactly what it says. It is creating and producing a product for sale. In the internet marketing world this usually means a digital download, as that is the easiest product to create and distribute.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 30
  • 31. 8. Create Downloadable Products Some of the most popular products to create include: • eBooks • Videos • PLR • Audio Products • Minisites • Graphic Design • Make Money Guides • Offline Marketing Guides • Article Packages • How-To GuidesDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant • Etc... 31
  • 32. 8. Create Downloadable Products As you can see, there are a wide variety of products being made online by people just like you. Product creation is simply harnessing the skills you have and building products that you can sell. ...But I Could Never Make a Product Uhhh what? Why not? Can you write an article? Can you write ten articles? Well if you can, congrats, you have your first product.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 32
  • 33. 8. Create Downloadable Products Why Create Products? Creating products, has a number of advantages. It is a natural progression for any internet marketer. If you are sick of doing other people’s marketing, or want to increase your profits then consider creating your own products. You will add value to your business and you have more chances to market and promote yourself. It really is the proverbial “no brainer”.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 33
  • 34. 8. Create Downloadable Products More Value: You can make more money with products than with writing articles. For example If you create an eBook full of articles, then you can sell that over and over again, and at a higher price. You can sell that to as many people as you want to. It isn’t one and done. Get Your Own Affiliates: If you are selling other people’s products, then you are splitting the profit with them. If you sell your own products on your own site, then you get the full profit. Besides that, you can submit your products to sites like ClickBank and get your OWN affiliates.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 34
  • 35. 8. Create Downloadable Products Long Term Value: Once you create a product, it is yours forever. You have created a new business asset. Even if the product doesn’t sell off the shelves at first, it will still add value to your business. Create a product once, and it is yours to use how you want forever. Marketing Potential/Expert Branding: When you create a product, you go a long way to branding yourself as an expert. You can have your logo, website and name all over it if you want. It is also another marketing opportunity. When you create a product, you can add coupons and offers for other products that you have created.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 35
  • 36. 9. Be Open to a lot of Criticism Once you begin to create your own products, you will be more of a target for people. Even if you don’t create products, this is still an important commandment. Whether you post on forums, use Facebook, tweet, write blog posts or create products, you open yourself up to criticism.”Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 36
  • 37. 9. Be Open to a lot of Criticism When you begin dealing with your mailing list, product customers etc.. you will receive feedback, and not all of it will be great. That is just the way business goes. No business has 100% satisfaction or retention. The fact is, you won’t be able to please everyone. Sometimes your offer won’t be a fit with certain people. Sometimes people are just whiners. You have to rise above it all and keep your eye on your end goals. Develop a thick skin and don’t take things so personally. Keep your eye on your goals and leave the negativity behind you.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 37
  • 38. 10. Outsource to Increase Productivity “When you have progressed in your internet marketing efforts, you may notice that you sometimes hit a plateau. Things are good, you are making money and everything is clicking. Once you have reached this plateau, there is only one choice: work smarter. That is when you have to begin considering outsourcing any jobs you can. Yes, it will cut into your bottom line financially, but it will free you up in order to make even more money.”Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 38
  • 39. 10. Outsource to Increase Productivity What is Outsourcing? “The transfer of a business function to an external service provider.” Outsourcing doesn’t always have a positive connotation attached to it. There is a lot of negative talk about big firms outsourcing hundreds of jobs overseas. Outsourcing your internet marketing efforts is much more banal than that. You won’t really be taking jobs away from anyone, because it will mostly be piecework.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 39
  • 40. X. Outsource to Increase Productivity When do I Outsource? You can outsource whenever you want. It is a personal decision. In general, though, there are two times you outsource: First, you outsource when you want to avoid a time leeching, mundane task to focus on more profitable pursuits. Secondly, you can outsource when you are missing a certain skill set. What Can I Outsource? You can outsource just about anything you want. You just want to make sure that the task is easily explained via email or phone as that will be the only contact you really have with the people you hire.Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 40
  • 41. X. Outsource to Increase Productivity Some popularly outsourced tasks include: • Logo Design • Banner Design • Article Writing • Research • Link Building • Promotional Writing (sales letters, press releases etc...) • Web design • WordPress Installation • Software Creation • Script InstallationDominic A. Banguis, DigitalDesign / Social Media Marketing Consultant • Graphic Marketing 41
  • 42. Here are the 10 Commandments for Digital Marketing! I. Choose The Right Platform II. Focus, Focus and Focus III. Educate Yourself on Digital Marketing IV. Learn How Search Engines Work V. Have Fresh Content RegularlyDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant 42
  • 43. VI. Connect using Social Media VII. Create “The List” VIII. Create Downloadable Products IX. Be Open to a lot of Criticism X. Outsource to Increase ProductivityDominic A. Banguis, Digital Marketing / Social Media Marketing Consultant