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Best Way to Determine a Domain Name Value


Watch the video: http://domainsherpa.com/best-way-to-determine-a-domain-name-value/ …

Watch the video: http://domainsherpa.com/best-way-to-determine-a-domain-name-value/

I asked Adam Dicker, CEO of DNForum.com and DNFCollege.com, about the best way to value a domain name. Here's what he said in the interview.

Published in Business , Technology
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  • 1. DomainSherpa.com:  The  Domain  Name  Authority  Interview with Adam Dicker, DNFCollege.comWatch the full video at:http://www.domainsherpa.com/best-way-to-determine-a-domain-name-valueBefore we get started, you know DomainTools.com, right? I can typewhois.sc/domainname really fast and I do it daily, but until recently I didntknow how powerful their other tools were. If I want a domain name, I can seta free alert to notify me when it changes status. If it goes to auction, I can usetheir sales history tool to find comps and determine my maximum bid price.After I buy it and develop the domain into a business, I can set up alerts forany domains registered that contain my trademark, and I can set up registrantalerts of all my competitors so I can keep an eye on what domains theyrebuying and know what theyre up to before they make any announcements.DomainTools.com needs to be in your toolbox, like it is in mine. Go sign upfor an account on DomainTools.com today.My second sponsor is David E. Weslow at Wiley Rein. Imagine having alegal issue, like a UDRP or cease and desist, imagine having to get anagreement put together quickly for buying or selling a domain name, andimagine going to your family lawyer who just doesnt get it, or one of theexpensive law firms in your city who are going to invoice for thousands uponthousands of dollars. Then imagine going to David E. Weslow, who willunderstand your domain name portfolio and your intellectual property assets,understand the domain name environment, and be able to help you out. DavidE. Weslow. I trust him, and I suggest you give him a call. Your initialconsultation is free. Call David E. Weslow at Wiley Rein.Finally, our newest sponsor is Protrada - The Domain Exchange. Protrada isan amazing new platform for professional domainers and new-comers alike.Protrada makes trading domain names easy. With just a few clicks, you cananalyze, bid, buy and sell domains across all major marketplaces includingNameJet, Go Daddy, SnapNames and Craigslist. You can also developstagnating domains you own into great-looking, content-rich, socially-activewebsites that will rank at Google and Bing. This tool is more comprehensivethan any other Ive seen. If you only use it for its 21 powerful buying filters,Adam Dicker (Domain Name Value) Interview Page 1 of 3DomainSherpa.com: http://www.domainsherpa.com http://twitter.com/domainsherpa http://facebook.com/domainsherpa
  • 2. DomainSherpa.com:  The  Domain  Name  Authority  youll get your moneys worth. Get your free 14-day trial now atProtrada.com.Heres your program.Michael: Alright Adam for those that dont have the 15 plus years – 20 plusyears – Im not sure exactly how many years of internet experience that youhave what is a good bench mark for them to determine the value of a domainname? What is a good tactic for them to use? Should they go to an onlineevaluation tool? Should they pay for online valuation or online appraisals?Should they send you an email? What is the best way for them to determinethe value of a domain that they own?Adam: To be honest with you at the beginning, and I did this myself, I waslucky enough to find somebody that I could trust that I would run by thingsthat I was thinking of purchasing or things that I was thinking of selling andsay am I getting a good deal? And that is the best benchmark you can get.Find somebody you can trust, whether it be me or somebody else and usethem as a benchmark. My advice on appraisal tools and all the guys that writethem wont like this but it is dont ever pay for an appraisal. And why isbecause they are useless. Remember what I said earlier the buyer dictates theprice. You little piece of paper saying it is worth trillions of dollars wont getyou any more revenue for your domain.Appraisals are just a way for you to get an ego boost and a waste of money atthe same time. There are also known scams of people asking you to getappraisals before they buy your domain name. Then you get the appraisalfrom the lowest company that they send you and that is where it ends. Theynever buy the domain name so please dont fall for that either.Michael: But what if you go to one of the more reputable services likeSEDO.com is the largest marketplace in the world. They offer an appraisalfor I dont even know what it is. Lets say its $30 or $40. Im not sure, on thatorder of magnitude Im sure. If you got an appraisal for $10,000 doesnt thatgive you more ammunition when somebody comes to you and offers $5,000or $1,000 for it? You could say hey SEDO the largest marketplace in theworld said it was worth $10,000?Adam Dicker (Domain Name Value) Interview Page 2 of 3DomainSherpa.com: http://www.domainsherpa.com http://twitter.com/domainsherpa http://facebook.com/domainsherpa
  • 3. DomainSherpa.com:  The  Domain  Name  Authority  Adam: Not really because if the buyer is not going to give you any moremoney for it, it is completely useless. Plus in most cases the people doingthese appraisals are running algorithms. They put in your domain name andout comes a price. So you are not really getting any value. They dont knowhow many competitors there are for that domain name for that keyword. Likeif you are selling insulation. You have 10 companies that are famous forselling insulation so Insulation.com may have more value and it may comeout on an appraisal. But at the end of the day an appraisal is like a jewelryappraisal. A jewelry appraisal is only good if it is stolen and you want toreplace it. You domain name hopefully wont get stolen. And a domainappraisal has no value what so ever.Michael: What about DNForum.com? Your discussion forum. Do you havea special area of your board that is just dedicated to getting appraisal inputfrom other domain investors and those on your discussion forum?Adam: Yes DN Forum serves as a gut check to keep you realistic on yourprices. But I always tell people buy from domainers but dont sell todomainers. And remember if somebody asks you to do it for a price or theysend you an email about a domain name and ask for stats on a domain namedont sell it because they are a domainer. Only domainers ask for stats ondomain names. And you want to sell to end users. You dont want to sell todomainers.Watch the full video at:http://www.domainsherpa.com/best-way-to-determine-a-domain-name-valueAdam Dicker (Domain Name Value) Interview Page 3 of 3DomainSherpa.com: http://www.domainsherpa.com http://twitter.com/domainsherpa http://facebook.com/domainsherpa