Usability vs. User Experience: What's the difference?

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What's the difference between usability and user experience? Is there one? Check out Domain7's quick, handy guide—for designers, developers, and clients alike! Learn more: http://www.domain7.com/blog

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Usability vs. User Experience: What's the difference?

  1. 1. Usability vs. User Experience Usability vs. User Experience Usability
 vs 
 User Experience
  2. 2. Usability vs. User Experience Usability + User Experience = both essential to the success of a website or application
  3. 3. Usability vs. User Experience Client Name Here But Usability ≠ User Experience Strategy
  4. 4. Usability vs. User Experience Client Name Here Mistake #1 Thinking that because something is easy to use, it’s a good user experience !
  5. 5. Usability vs. User Experience Client Name Here Mistake #2 Thinking a beautiful design will be magically easy or intuitive to use
  6. 6. Usability vs. User Experience Client Name Here Usability is About task-based interactions The ability to do something intuitively and easily Removing roadblocks
  7. 7. Usability vs. User Experience Client Name Here User Experience is How a person feels when they interact with: • • • • your products your website your application your business Their emotional connection to the task
  8. 8. Usability vs. User Experience Client Name Here Usability Making a task easy and intuitive Minimizing steps & removing roadblocks What users do / 
 How they do it UX Making a task meaningful and valuable Creating emotional connection What users feel
  9. 9. Usability vs. User Experience Client Name Here Usability is just one of the many layers that influence the overall Strategy User Experience.
  10. 10. Usability vs. User Experience Client Name Here Other UX Components user interviews experience/journey mapping visual design interaction design information architecture content strategy user testing
  11. 11. Usability vs. User Experience Client Name Here User Experience is the sum of all those layers, gauged by a person’s emotional response.
  12. 12. Usability vs. User Experience Client Name Here A great user experience takes far more effort to do than good usability…
 but the results of that planning and thought 
 have huge impact.
  13. 13. Usability vs. User Experience Client Name Here User Experience bleeds over into the physical world. ! A person can have a great experience researching a product on your website…
  14. 14. Usability vs. User Experience Client Name Here …BUT that experience may not carry through when they interact with the 
 people at your company. !
  15. 15. Usability vs. User Experience Successful UX means understanding: • Who really are our users? • What makes them tick? • What are they hoping to accomplish?
  16. 16. Usability vs. User Experience Client Name Here the ONLY way to understand is to ASK users...
  17. 17. Usability vs. User Experience Client Name Here Get out of the office. Interact with real people. See the world from their perspective.
  18. 18. Usability vs. User Experience Client Name Here The motivations and rationale of your users should influence every aspect of your product.
  19. 19. Usability vs. User Experience REMEMBER Accomplishing a task in 
 as few steps as possible isn't synonymous with 
 a good user experience.
  20. 20. Usability vs. User Experience Client Name Here After all, there is an emotional appeal that comes with the 
 process of discovery…
  21. 21. Usability vs. User Experience Client Name Here There’s a sense of 
 accomplishment & satisfaction 
 when a person uncovers 
 a hidden gem of information 
 they weren’t expecting.
  22. 22. Usability vs. User Experience Client Name Here The best web means 
 a thoughtful approach to 
 both usability 
 and user experience.
  23. 23. Usability vs. User Experience In the end, considering 
 real human needs will 
 be what brings us closer 
 to humanizing the web
  24. 24. Usability vs. User Experience Client Name Here 16 years of web 3 offices 1 team 50 person team award winning Strategy Design Tech Support human-web evangelists
  25. 25. Usability vs. User Experience Client Name Here
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