Usability vs. User Experience: What's the difference?
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Usability vs. User Experience: What's the difference?

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What's the difference between usability and user experience? Is there one? Check out Domain7's quick, handy guide—for designers, developers, and clients alike! Learn more: ...

What's the difference between usability and user experience? Is there one? Check out Domain7's quick, handy guide—for designers, developers, and clients alike! Learn more: http://www.domain7.com/blog

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Usability vs. User Experience: What's the difference? Presentation Transcript

  • 1. Usability vs. User Experience Usability vs. User Experience Usability
 vs 
 User Experience
  • 2. Usability vs. User Experience Usability + User Experience = both essential to the success of a website or application
  • 3. Usability vs. User Experience Client Name Here But Usability ≠ User Experience Strategy
  • 4. Usability vs. User Experience Client Name Here Mistake #1 Thinking that because something is easy to use, it’s a good user experience !
  • 5. Usability vs. User Experience Client Name Here Mistake #2 Thinking a beautiful design will be magically easy or intuitive to use
  • 6. Usability vs. User Experience Client Name Here Usability is About task-based interactions The ability to do something intuitively and easily Removing roadblocks
  • 7. Usability vs. User Experience Client Name Here User Experience is How a person feels when they interact with: • • • • your products your website your application your business Their emotional connection to the task
  • 8. Usability vs. User Experience Client Name Here Usability Making a task easy and intuitive Minimizing steps & removing roadblocks What users do / 
 How they do it UX Making a task meaningful and valuable Creating emotional connection What users feel
  • 9. Usability vs. User Experience Client Name Here Usability is just one of the many layers that influence the overall Strategy User Experience.
  • 10. Usability vs. User Experience Client Name Here Other UX Components user interviews experience/journey mapping visual design interaction design information architecture content strategy user testing
  • 11. Usability vs. User Experience Client Name Here User Experience is the sum of all those layers, gauged by a person’s emotional response.
  • 12. Usability vs. User Experience Client Name Here A great user experience takes far more effort to do than good usability…
 but the results of that planning and thought 
 have huge impact.
  • 13. Usability vs. User Experience Client Name Here User Experience bleeds over into the physical world. ! A person can have a great experience researching a product on your website…
  • 14. Usability vs. User Experience Client Name Here …BUT that experience may not carry through when they interact with the 
 people at your company. !
  • 15. Usability vs. User Experience Successful UX means understanding: • Who really are our users? • What makes them tick? • What are they hoping to accomplish?
  • 16. Usability vs. User Experience Client Name Here the ONLY way to understand is to ASK users...
  • 17. Usability vs. User Experience Client Name Here Get out of the office. Interact with real people. See the world from their perspective.
  • 18. Usability vs. User Experience Client Name Here The motivations and rationale of your users should influence every aspect of your product.
  • 19. Usability vs. User Experience REMEMBER Accomplishing a task in 
 as few steps as possible isn't synonymous with 
 a good user experience.
  • 20. Usability vs. User Experience Client Name Here After all, there is an emotional appeal that comes with the 
 process of discovery…
  • 21. Usability vs. User Experience Client Name Here There’s a sense of 
 accomplishment & satisfaction 
 when a person uncovers 
 a hidden gem of information 
 they weren’t expecting.
  • 22. Usability vs. User Experience Client Name Here The best web means 
 a thoughtful approach to 
 both usability 
 and user experience.
  • 23. Usability vs. User Experience In the end, considering 
 real human needs will 
 be what brings us closer 
 to humanizing the web
  • 24. Usability vs. User Experience Client Name Here 16 years of web 3 offices 1 team 50 person team award winning Strategy Design Tech Support human-web evangelists
  • 25. Usability vs. User Experience Client Name Here