The Mobile Moment (2011)

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An overview of the state of the mobile industry in 2011 as it pertains to the web. Content developed and driven based on the belief of the centrality of content to distributed content to mobile devices (http://www.domain7.com/mobile). Presentation content from a workshop session presented by Bart Byl in Vancouver in September 2011.

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The Mobile Moment (2011)

  1. 1. The Mobile Moment Bart Byl, Domain7 @bartrand Monday, 19 September, 11
  2. 2. The Mobile Landscape Monday, 19 September, 11
  3. 3. People are adopting mobile 8 times faster than they got on the Web a decade ago. Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx Monday, 19 September, 11
  4. 4. Mobile’s taking over Facebook 500 Non-mobile users Mobile users 375 250 125 0 2010 Source: http://www.facebook.com/press/info.php?statistics Monday, 19 September, 11 2011
  5. 5. In 2 to 4 years, half your site’s visitors will be via mobile. Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711 Monday, 19 September, 11
  6. 6. What kind of mobile? Web traffic by device in Canada Other 2.0% iPod Touch 14.9% Feature phone 1.5% Other smartphone 3.6% Android Phone 8.2% iPhone 34.6% Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855 Monday, 19 September, 11 iPad 33.5% Android Tablet 0.4% Other Tablets 1.3%
  7. 7. First Decision: App or Site? Monday, 19 September, 11
  8. 8. Native App? GPS Camera Accelerometer Graphics Monetization Advanced UI Full screen Contacts Calendar Monday, 19 September, 11
  9. 9. 80% of branding apps never reach 1000 downloads Source: http://www.lukew.com/ff/entry.asp?1402 Monday, 19 September, 11
  10. 10. Website? Linkable No 30% cut Don’t need Steve’s approval No updates Monday, 19 September, 11 Searchable Single platform Quick to market Cheap No installation
  11. 11. People looking for information about you are more likely to Google you than open the App Store. Monday, 19 September, 11
  12. 12. What do users prefer? Facebook Mobile Posts by Client Blackberry 13% iPhone 14% m.facebook.com 59% Android 14% http://danzarrella.com/new-data-on-mobile-facebook-posting.html Monday, 19 September, 11
  13. 13. So unless you absolutely must, go Web. Monday, 19 September, 11
  14. 14. 10 Tips for Strong Mobile Content Monday, 19 September, 11
  15. 15. 1 Learn how your audience uses their devices. Home 84% Downtime 80% In lines 76% Shopping 69% Work 62% TV 62% Commute 47% 0 22.5 45 67.5 90 http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/ Monday, 19 September, 11
  16. 16. 2 Monday, 19 September, 11 Don’t assume users’ current situation.
  17. 17. 3 Monday, 19 September, 11 Supply the same content to all devices.
  18. 18. 4 Monday, 19 September, 11 Represent content differently across different devices.
  19. 19. 5 Highlight crucial content. Monday, 19 September, 11
  20. 20. 6 Entice visitors into long-form content. Source: http://www.useit.com/alertbox/page-abandonment-time.html Monday, 19 September, 11
  21. 21. 7 Split content into smaller chunks. Monday, 19 September, 11
  22. 22. 8 Adapt to observed behaviour. Monday, 19 September, 11
  23. 23. 9 Use mobile to improve the desktop. David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.” http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/ Monday, 19 September, 11
  24. 24. 10 Let the constraints spur your imagination. Monday, 19 September, 11
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