Visual language
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Visual language

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Visual language Visual language Presentation Transcript

  • Visual Language EVIP 3rd ESO
  • Visual Language • Visual language is expressed by images. • Images represent reality, but they aren’t reality. René Magritte – Golconde, 1953
  • IMAGE AND ICONICITY • The similarity between an image and the reality is called ICONICITY. • There are different degrees of iconicity, depending on this similarity. – High degree of iconicity – Medium degree of iconicity – Low degree of iconicity
  • IMAGE AND ICONICITY • High degree of iconicity: the image is nearly an exact copy of reality. Antonio López – Gran via
  • IMAGE AND ICONICITY • Medium degree of iconicity: the image has something in common with reality. We can recognize it. Paul Klee – Cat and bird
  • IMAGE AND ICONICITY • Low degree of iconicity: The image is completely different from reality. We aren’t able to recognize it as something real. Mark Rothko – Number 8
  • VISUAL LANGUAGE AND COMMUNICATION • Visual language is a communication system that uses images to transmit information. • It is one of the most important communication systems in our world. • Images are everywhere to communicate us some information: publicity, movies, magazines, games…
  • Objective visual language • It transmits information that can only be explained in one way. For example: scientific drawing, maps, technical drawing…
  • Publicity • This kind of visual language tries to sell something or to convince you.
  • Artistic visual language • It has an aesthetic function. Aristides Maillol - Mediterrània
  • VISUAL COMMUNICATION
  • VISUAL ART STYLES • Realistic image: we can recognize it as something real. It is a copy of the reality. Ron Mueck – Big head
  • VISUAL ART STYLES • Figurative style: we can recognize it as something real (a human figure, an animal, a landscape), but it isn’t a copy of reality. It’s an interpretation of reality. Pablo R. Picasso – Dora Maar’s portrait
  • VISUAL ART STYLES • Abstract image: the image has nothing in common with reality. It is impossible to recognize it. Joan Miró – Seated woman
  • ACTIVITY • Transforming a realistic Artwork in a figurative one. • Las Meninas is a painting by Diego Velázquez. • It was painted in 1656, and now we can find it at El Prado Museum, in Madrid. • Some great painters have reinterpreted it. For example, Picasso.
  • Now is your chance to transform Velázquez’s realistic Artwork in your own figurative style. Use an A3 cardboard, and any material you prefer (watercolors, felt-tipped pens, crayons, wax crayons, paper collage...)