We are going to talk about... Characteristics of visual communication The value of images Function of images Relationship between images and reality
¿What are images for?
Visual communication When we use images to communicate something, we are in VISUAL COMUNICATIONSender Message Receiver Channel
Other ways of communication Match every way of communication with its channel Grimace and Music movement Writing Spoken words Talking Sounds Dancing, theatre Written words
The value of imagesIn our society, images are very important because we use them to express and share information DO YOU KNOW...¿ Where can we find images? ¿ Which technology andinstruments can we use to create and/or transmit images? Illussion by Dvemor
The function of imagesImages have 4 different functions:• 1. Giving Information2. Selling ideas or products3. Enjoyment4. Aesthetics and beauty Surreal world by ~riolcrt
1. Giving information They inform in a clear and direct way. Identifying things: logos, labels, flags.
1. Giving information Communicating: images in newspapers, posters...
2. Selling ideas or products Publicity images
3. Enjoyment Images in cinema, TV, theatre, magazines... http://www.youtube.com/watch?v=c3sBBRxDAqk
4. Aesthetics Art creation Botticelli – The Birth of Venus (1486)Chema Madoz
Images and realityAn image can be a copy or an imitation of the reality, but also something without anything in common with reality.We have three types of images:• Realistic images• Figurative images• Abstract images Realistic style: 1967 – Washbasin and mirror by Antonio López
Abstract image: The Key, by Jackson PollockFigurative image: The shout, by EdvardMunch,1893.
Activities• Activity 1: Find in “google images” or FlickCC one image for every function we have talked about (information, exhortation, enjoyment, aesthetics). Download the slides and paste the images in. Send the result by e-mail to the address: • email@example.com
Activities• Activity 2: Modifying images. Change the shape of an image cutting away and sticking. The result must be recognizable.• The aim of the activity is to get new shapes, fantastic