What Are Ads Really Saying?Dolly Goodman
Jean Kilbourne states...✤   in her article “The More You Subtract, The More You Add” she    discusses how our societies ge...
Gender Roles✤   Men, in ads, are posed as these masculine macho guys✤   Woman, in ads, are posed as sexual beings who are ...
But it’s more than just gender...✤   Race also comes into play with these ads.✤   Some ads further promote racism
But let’s get down to the thesis...✤   Nike advertisements really seem to hone in on these gender    stereotypes that are ...
“35 Print Ads That Boosted Nike’sIncome”✤   The first 7 or 8 ads were of woman in black & white holding onto a    Nike shoe...
For example:
Another Example:
None of these featuresare possible fornormal woman.
Here’s a little different example:
On The Men’s ads however...✤   The men are shown as very masculine or state that the men should be    masculine.
This ad directly states that menare suppose to be masculine.
Another ad demonstrating themasculine male:
In conclusion:✤   Gender roles and racism need to stop being continued in the ads so    the world can be a much happier an...
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  • Dolly powerpoint

    1. 1. What Are Ads Really Saying?Dolly Goodman
    2. 2. Jean Kilbourne states...✤ in her article “The More You Subtract, The More You Add” she discusses how our societies genders is based off of the ads we see all around.
    3. 3. Gender Roles✤ Men, in ads, are posed as these masculine macho guys✤ Woman, in ads, are posed as sexual beings who are meant to be sexy yet hard working at the same time
    4. 4. But it’s more than just gender...✤ Race also comes into play with these ads.✤ Some ads further promote racism
    5. 5. But let’s get down to the thesis...✤ Nike advertisements really seem to hone in on these gender stereotypes that are created in our society and also further racism in a way.
    6. 6. “35 Print Ads That Boosted Nike’sIncome”✤ The first 7 or 8 ads were of woman in black & white holding onto a Nike shoe that is in color.✤ All of these woman were of different ethnicities
    7. 7. For example:
    8. 8. Another Example:
    9. 9. None of these featuresare possible fornormal woman.
    10. 10. Here’s a little different example:
    11. 11. On The Men’s ads however...✤ The men are shown as very masculine or state that the men should be masculine.
    12. 12. This ad directly states that menare suppose to be masculine.
    13. 13. Another ad demonstrating themasculine male:
    14. 14. In conclusion:✤ Gender roles and racism need to stop being continued in the ads so the world can be a much happier and healthier place for everyone.

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