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Social Media For Strategic PR
 

Social Media For Strategic PR

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    Social Media For Strategic PR Social Media For Strategic PR Presentation Transcript

    • 1
      Social media strategiesfor a wired PR world
      Jerry Silfwer, Springtime
      Antwerp, 2010| January| 29th
    • 2
      PR in a wired world
      Our common social media challenges
      • Learn clients to speak “human”
      • Trust management
      • Sharing is caring – a new paradigm for positioning brands
      • Listen and learn before engaging
      • The social media mindset
      • You have to live and breathe social media in order to utilize it
    • 3
      Social media B2B perspectives
      Potential from a client-centric point of view
      • Feedback loop/business intelligence
      • Word-of-mouth (storytelling)
      • Spokesperson/expert role
      • Internal communication
      • Search & SEO
      • Public archiving & transparency
      • Issues -/crisis management
      • Accumulative audience growth
    • 4
      Long-term audience growth
      Impact
      Social
      networking
      Viral
      campaigning
      Time
    • 5
      Social media strategies
      A master key to leveraging digital PR
      • Shift 1: The new media consumtion
      • Shift 2: Social media naturals
      • PR Effect: Rapid public formation (speed x mass x influence2 = impact)
      • Macro strategy: Digital presence (pull)
      • Micro strategy: Ambassadors (push)
    • 6
      Social media services
      Listen – Learn – Engage
      • Business intelligence
      • Influencer mapping
      • Trend reports
      • Alerts & monioring services
      • Issues mapping
      • Public (influencers-/connectors) segmentation
      • Preventive platform registrations
      • Metrics
    • 7
      Social media services
      Listen – Learn – Engage
      • Strategy workshops and documents
      • Ambassador input events
      • Policies and guidelines
      • Trainings
      • Cross connecting (digital presence)
      • Product-/service development
      • Evaluation programmes
      • Messaging-/storytelling workshops
    • 8
      Social media services
      Listen – Learn – Engage
      • ”New media” relations (blogger outreach)
      • Internal communications
      • Storytelling campaigns
      • Social intranets
      • Ackumulative campaigning (Note: Viral marketing is not a strategy!)
      • Social stakeholder communication
      • Customer service
      • Platforms for sharing and/or connecting people
    • 9
      Springtime
      Social media packages
      • Social Media Lounge
      • Social Press Room
      • Social Press Release
      • Community Manager
      • Ambassador Programs
      • Platform Creation
    • 10
      Q&A
      Jerry Silfwer, SM Lead
      • jerry.silfwer@springtime.nu
      • twitter.com/doktorspinn
      • linkedin.com/doktorspinn
      • slideshare.net/doktorspinn
      • doktorspinn.se
      • Share on PRofWiki.com!