1<br />Social media strategiesfor a wired PR world<br />Jerry Silfwer, Springtime<br />Antwerp, 2010| January| 29th<br />
2<br />PR in a wired world<br />Our common social media challenges<br /><ul><li>Learn clients to speak “human”
Trust management
Sharing is caring – a new paradigm for positioning brands
Listen and learn before engaging
The social media mindset
You have to live and breathe social media in order to utilize it</li></li></ul><li>3<br />Social media B2B perspectives<br...
Word-of-mouth (storytelling)
Spokesperson/expert role
Internal communication
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Social Media For Strategic PR

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Social Media For Strategic PR

  1. 1. 1<br />Social media strategiesfor a wired PR world<br />Jerry Silfwer, Springtime<br />Antwerp, 2010| January| 29th<br />
  2. 2. 2<br />PR in a wired world<br />Our common social media challenges<br /><ul><li>Learn clients to speak “human”
  3. 3. Trust management
  4. 4. Sharing is caring – a new paradigm for positioning brands
  5. 5. Listen and learn before engaging
  6. 6. The social media mindset
  7. 7. You have to live and breathe social media in order to utilize it</li></li></ul><li>3<br />Social media B2B perspectives<br />Potential from a client-centric point of view<br /><ul><li>Feedback loop/business intelligence
  8. 8. Word-of-mouth (storytelling)
  9. 9. Spokesperson/expert role
  10. 10. Internal communication
  11. 11. Search & SEO
  12. 12. Public archiving & transparency
  13. 13. Issues -/crisis management
  14. 14. Accumulative audience growth</li></li></ul><li>4<br />Long-term audience growth<br />Impact<br />Social <br />networking<br />Viral <br />campaigning<br />Time<br />
  15. 15. 5<br />Social media strategies<br />A master key to leveraging digital PR<br /><ul><li>Shift 1: The new media consumtion
  16. 16. Shift 2: Social media naturals
  17. 17. PR Effect: Rapid public formation (speed x mass x influence2 = impact)
  18. 18. Macro strategy: Digital presence (pull)
  19. 19. Micro strategy: Ambassadors (push)</li></li></ul><li>6<br />Social media services<br />Listen – Learn – Engage <br /><ul><li>Business intelligence
  20. 20. Influencer mapping
  21. 21. Trend reports
  22. 22. Alerts & monioring services
  23. 23. Issues mapping
  24. 24. Public (influencers-/connectors) segmentation
  25. 25. Preventive platform registrations
  26. 26. Metrics</li></li></ul><li>7<br />Social media services<br />Listen – Learn – Engage <br /><ul><li> Strategy workshops and documents
  27. 27. Ambassador input events
  28. 28. Policies and guidelines
  29. 29. Trainings
  30. 30. Cross connecting (digital presence)
  31. 31. Product-/service development
  32. 32. Evaluation programmes
  33. 33. Messaging-/storytelling workshops</li></li></ul><li>8<br />Social media services<br />Listen – Learn – Engage <br /><ul><li> ”New media” relations (blogger outreach)
  34. 34. Internal communications
  35. 35. Storytelling campaigns
  36. 36. Social intranets
  37. 37. Ackumulative campaigning (Note: Viral marketing is not a strategy!)
  38. 38. Social stakeholder communication
  39. 39. Customer service
  40. 40. Platforms for sharing and/or connecting people</li></li></ul><li>9<br />Springtime<br />Social media packages<br /><ul><li>Social Media Lounge
  41. 41. Social Press Room
  42. 42. Social Press Release
  43. 43. Community Manager
  44. 44. Ambassador Programs
  45. 45. Platform Creation</li></li></ul><li>10<br />Q&A<br />Jerry Silfwer, SM Lead<br /><ul><li>jerry.silfwer@springtime.nu
  46. 46. twitter.com/doktorspinn
  47. 47. linkedin.com/doktorspinn
  48. 48. slideshare.net/doktorspinn
  49. 49. doktorspinn.se
  50. 50. Share on PRofWiki.com!</li>
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