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Social Media For Strategic PR

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Transcript

  • 1. 1
    Social media strategiesfor a wired PR world
    Jerry Silfwer, Springtime
    Antwerp, 2010| January| 29th
  • 2. 2
    PR in a wired world
    Our common social media challenges
    • Learn clients to speak “human”
    • 3. Trust management
    • 4. Sharing is caring – a new paradigm for positioning brands
    • 5. Listen and learn before engaging
    • 6. The social media mindset
    • 7. You have to live and breathe social media in order to utilize it
  • 3
    Social media B2B perspectives
    Potential from a client-centric point of view
    • Feedback loop/business intelligence
    • 8. Word-of-mouth (storytelling)
    • 9. Spokesperson/expert role
    • 10. Internal communication
    • 11. Search & SEO
    • 12. Public archiving & transparency
    • 13. Issues -/crisis management
    • 14. Accumulative audience growth
  • 4
    Long-term audience growth
    Impact
    Social
    networking
    Viral
    campaigning
    Time
  • 15. 5
    Social media strategies
    A master key to leveraging digital PR
    • Shift 1: The new media consumtion
    • 16. Shift 2: Social media naturals
    • 17. PR Effect: Rapid public formation (speed x mass x influence2 = impact)
    • 18. Macro strategy: Digital presence (pull)
    • 19. Micro strategy: Ambassadors (push)
  • 6
    Social media services
    Listen – Learn – Engage
    • Business intelligence
    • 20. Influencer mapping
    • 21. Trend reports
    • 22. Alerts & monioring services
    • 23. Issues mapping
    • 24. Public (influencers-/connectors) segmentation
    • 25. Preventive platform registrations
    • 26. Metrics
  • 7
    Social media services
    Listen – Learn – Engage
    • Strategy workshops and documents
    • 27. Ambassador input events
    • 28. Policies and guidelines
    • 29. Trainings
    • 30. Cross connecting (digital presence)
    • 31. Product-/service development
    • 32. Evaluation programmes
    • 33. Messaging-/storytelling workshops
  • 8
    Social media services
    Listen – Learn – Engage
    • ”New media” relations (blogger outreach)
    • 34. Internal communications
    • 35. Storytelling campaigns
    • 36. Social intranets
    • 37. Ackumulative campaigning (Note: Viral marketing is not a strategy!)
    • 38. Social stakeholder communication
    • 39. Customer service
    • 40. Platforms for sharing and/or connecting people
  • 9
    Springtime
    Social media packages
    • Social Media Lounge
    • 41. Social Press Room
    • 42. Social Press Release
    • 43. Community Manager
    • 44. Ambassador Programs
    • 45. Platform Creation
  • 10
    Q&A
    Jerry Silfwer, SM Lead
    • jerry.silfwer@springtime.nu
    • 46. twitter.com/doktorspinn
    • 47. linkedin.com/doktorspinn
    • 48. slideshare.net/doktorspinn
    • 49. doktorspinn.se
    • 50. Share on PRofWiki.com!