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Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
Social Media For Strategic PR
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Social Media For Strategic PR

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  • 1. 1<br />Social media strategiesfor a wired PR world<br />Jerry Silfwer, Springtime<br />Antwerp, 2010| January| 29th<br />
  • 2. 2<br />PR in a wired world<br />Our common social media challenges<br /><ul><li>Learn clients to speak “human”
  • 3. Trust management
  • 4. Sharing is caring – a new paradigm for positioning brands
  • 5. Listen and learn before engaging
  • 6. The social media mindset
  • 7. You have to live and breathe social media in order to utilize it</li></li></ul><li>3<br />Social media B2B perspectives<br />Potential from a client-centric point of view<br /><ul><li>Feedback loop/business intelligence
  • 8. Word-of-mouth (storytelling)
  • 9. Spokesperson/expert role
  • 10. Internal communication
  • 11. Search & SEO
  • 12. Public archiving & transparency
  • 13. Issues -/crisis management
  • 14. Accumulative audience growth</li></li></ul><li>4<br />Long-term audience growth<br />Impact<br />Social <br />networking<br />Viral <br />campaigning<br />Time<br />
  • 15. 5<br />Social media strategies<br />A master key to leveraging digital PR<br /><ul><li>Shift 1: The new media consumtion
  • 16. Shift 2: Social media naturals
  • 17. PR Effect: Rapid public formation (speed x mass x influence2 = impact)
  • 18. Macro strategy: Digital presence (pull)
  • 19. Micro strategy: Ambassadors (push)</li></li></ul><li>6<br />Social media services<br />Listen – Learn – Engage <br /><ul><li>Business intelligence
  • 20. Influencer mapping
  • 21. Trend reports
  • 22. Alerts & monioring services
  • 23. Issues mapping
  • 24. Public (influencers-/connectors) segmentation
  • 25. Preventive platform registrations
  • 26. Metrics</li></li></ul><li>7<br />Social media services<br />Listen – Learn – Engage <br /><ul><li> Strategy workshops and documents
  • 27. Ambassador input events
  • 28. Policies and guidelines
  • 29. Trainings
  • 30. Cross connecting (digital presence)
  • 31. Product-/service development
  • 32. Evaluation programmes
  • 33. Messaging-/storytelling workshops</li></li></ul><li>8<br />Social media services<br />Listen – Learn – Engage <br /><ul><li> ”New media” relations (blogger outreach)
  • 34. Internal communications
  • 35. Storytelling campaigns
  • 36. Social intranets
  • 37. Ackumulative campaigning (Note: Viral marketing is not a strategy!)
  • 38. Social stakeholder communication
  • 39. Customer service
  • 40. Platforms for sharing and/or connecting people</li></li></ul><li>9<br />Springtime<br />Social media packages<br /><ul><li>Social Media Lounge
  • 41. Social Press Room
  • 42. Social Press Release
  • 43. Community Manager
  • 44. Ambassador Programs
  • 45. Platform Creation</li></li></ul><li>10<br />Q&amp;A<br />Jerry Silfwer, SM Lead<br /><ul><li>jerry.silfwer@springtime.nu
  • 46. twitter.com/doktorspinn
  • 47. linkedin.com/doktorspinn
  • 48. slideshare.net/doktorspinn
  • 49. doktorspinn.se
  • 50. Share on PRofWiki.com!</li>

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