Tweaks & Bling: Making Your DIY Website Shine - WordCamp Atlanta 2014

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What separates an amateur website from a professional one when they're on the same platform? Details. Selecting your new WordPress theme is only the beginning. It takes planning and the right combination of images and plugins to present the best 24/7 face for your business. Learn the anatomy of your site, how to choose the right images, when Fiverr is (and is NOT) your friend, and what plugins will make your new site both secure AND sexy.

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Tweaks & Bling: Making Your DIY Website Shine - WordCamp Atlanta 2014

  1. 1. Tweaks & Bling Making Your DIY WordPress Site Shine Lisa T. Richardson, PhD - @DrLisaWP
  2. 2. About Me…
  3. 3. What We’ll Talk About Plan First, Bling Later Choosing the Right Theme for Your Goals (and sanity) Plugins That Make Life Easier Why You Don’t Matter Show Me the… →Money, Signups, Member Subscriptions …Money
  4. 4. Plan First, Bling Later Define Site Purpose →Sell things →Get people to call/email you →Information resource →Collect email subscribers →Sign up members
  5. 5. Select the highest priority and build the site around achieving that goal
  6. 6. Choose the Right Theme Look past the great stock photos and color scheme Narrow choices by →Layout type →Options Panel vs WP Customizer →Custom Post Types
  7. 7. A Few Words on SEO Plugin vs Theme? P L U G I N.
  8. 8. Plugin Nation Newer themes are bundling complementary plugins →Page Builders →Sliders Be choosy
  9. 9. Dr. Lisa’s Faves… Security: Better WP Security SEO: All in One SEO Forms: Gravity Forms
  10. 10. Why You Don’t Matter Refer back to site goal →Does this theme/plugin help customer to do that? Customer user experience trumps whatever you like/dislike You DO matter…in the Admin Dashboard →The daily care and feeding of your lowest-paid employee
  11. 11. Show Me the… Money →WP Invoice Signups →MailChimp via Gravity Forms Member Management & Online Courses →Paid Memberships Pro & WP Courseware
  12. 12. Money →Stripe via Gravity Forms →PayPal
  13. 13. Questions?
  14. 14. Contact @DrLisaWP LisaR@youcanflow.com Youcanflow.com WordPress Therapist: DrLisa.co/books

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