10 Tech Tools Your Business Needs to Succeed


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10 Tech Tools Your Business Needs to Succeed

  1. 1. 10 Tech Tools YourBusiness Needs to Succeed OnlineBetter Biz Online Webinar Series Dr. Lisa Richardson Flow! Web Strategy & Design
  2. 2. 10. Lead Generation Software• Forms that capture info about your site visitors and what they want from you• Easy as pie, and lets you know who your message is resonating with
  3. 3. 9. Email Marketing Software • Connect with current customers and your new leads • Segment by what they want • Everyone on the list doesn’t get all the messages DO. NOT. SPAM.
  4. 4. Lead Generation/Email Marketing
  5. 5. 8. Virtual Phone System• Get a number that you use exclusively for business and clients• Set up a professional voice message, and let calls go to VM most of the time (call back promptly, though)
  6. 6. Virtual Phone Services
  7. 7. 7. Social Media Management• Connect your various networks and post regularly• Be sure to post CAREFULLY, not the same content on all networks all the time
  8. 8. Social Media Management
  9. 9. 6. Event Management Software • Webinars, online classes, launches and galas – registration and attendee management are made simpler with these tools. • Also great for Lead Generation and establishing yourself as an authority in your field
  10. 10. Event Management
  11. 11. 5. Contacts Manager/CRM• There’s nothing like knowing that you have a friend or acquaintance that does “X” and not being able to find their info to make a referral.
  12. 12. Contacts Management
  13. 13. 4. Appointment Scheduler• Double-booking and worse, missing appointments with clients is the kiss of death• Find a program that works with the tools you have to keep your timing organized
  14. 14. Appointment Schedulers
  15. 15. 3. Online Payment Processing• You need to be paid, and customers don’t want to jump through hoops to give you your money – don’t make them• PayPal allows you to get paid right away and use the money immediately with their debit card
  16. 16. Payment Processing
  17. 17. 2. Security!• If your computer blew up today, where would your business stand?• Online and offline options should be included in your business budget• Backup, backup, backup
  18. 18. Security and Backup
  19. 19. 1. An Effective Website• Combines use of all previous tools as a central mechanism for running your business• DIY microbiz owners are best served with WordPress, which allows you to update your content quickly and easily without changing the look of your site
  20. 20. WordPress.
  21. 21. Plan to get…• Mobile hotspot• Up-to-date computer every 3-5 years• A smartphone or tablet that allows you to run your business no matter where you are• Mobile payment processing
  22. 22. Contact Dr. Lisa Twitter: @DrLisaWP | Facebook: /YouCanFlowSkype: DrLisaRichardson | Web: YouCanFlow.com Email: LisaR@YouCanFlow.com Phone: 404.692.3569 Next Week: Email Marketing Your Customers Won’t Hate