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NSA LinkedIn with Konnected Klown

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David Newman's presentation at the 2012 National Speakers Association National Convention in Indianapolis, IN on the power and potential of using LinkedIn for marketing and sales.

David Newman's presentation at the 2012 National Speakers Association National Convention in Indianapolis, IN on the power and potential of using LinkedIn for marketing and sales.

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  • Are you focused on SPEAKING or HELPING? Enduring content – what could you do for clients year-round, not just at “events” / online web café, videos, seminar series, corporate university, association university. Help them MAKE money. Bill Bachrach – I don’t care what your topic is, you will always get hired if the bottom line is money
  • Are you focused on SPEAKING or HELPING? Enduring content – what could you do for clients year-round, not just at “events” / online web café, videos, seminar series, corporate university, association university. Help them MAKE money. Bill Bachrach – I don’t care what your topic is, you will always get hired if the bottom line is money
  • Are you focused on SPEAKING or HELPING? Enduring content – what could you do for clients year-round, not just at “events” / online web café, videos, seminar series, corporate university, association university. Help them MAKE money. Bill Bachrach – I don’t care what your topic is, you will always get hired if the bottom line is money
  • Transcript

    • 1. LinkedIn Strategies: Konnect for Kash(by Konnected Klown) David Newman e: david@doitmarketing.com | p: 610.716.5984
    • 2. Big Idea e: david@doitmarketing.com | p: 610.716.5984
    • 3. Bad News…VOLUNTARYATTENTION e: david@doitmarketing.com | p: 610.716.5984
    • 4. More Bad News… e: david@doitmarketing.com | p: 610.716.5984
    • 5. Rethink WHY and HOW People Buy People Buy from Friends 10,000BC-1945AD People Buy from Strangers 1945-1995 People Buy Online 1995-2005People Buy from Experts and Because of Friends 2005-2020 e: david@doitmarketing.com | p: 610.716.5984
    • 6. Find PROSPECT-centered Groups e: david@doitmarketing.com | p: 610.716.5984
    • 7. Join PROSPECT-centered Groups• Meetings – Events – Conference – Convention• Association: ASAE – HSMAI – NSA• Industry: Engineering – Real Estate – Law• Function: HR – Sales – Marketing – Training• You can join 50... So join 50!! e: david@doitmarketing.com | p: 610.716.5984
    • 8. Groups Allow You to Konnect e: david@doitmarketing.com | p: 610.716.5984
    • 9. Step 1: KonnectId like to put my professional network onLinkedIn at your disposal. After weconnect, if theres someone to whom youdlike a personal introduction, just let meknow. If you prefer not to connect at thistime, please archive this message now.Thanks in advance. e: david@doitmarketing.com | p: 610.716.5984
    • 10. Step 2: Konnect for KashI’m glad to be connected to you on LinkedInand wanted to reach out to you personally.My expertise is in helping [YOUR WHO] raisethe bar even further on [EXPERTISE/VALUE].If a conversation about your situation wouldbe of value, please do get in touch.-- [Your Name] [Your Phone] e: david@doitmarketing.com | p: 610.716.5984
    • 11. Step 3: Targeted ProspectingHi [NAME],Im not sure if you can help me, but I am hoping youmight point me in the right direction.I have some research we put together specifically for[TITLE]. I am not sure if this would be of value for[COMPANY](from what I read on your website, I think itmight be), and I would like to connect with the rightperson to find out. Any help you could provide would bevery greatly appreciated.Warmest regards,[YOUR NAME] e: david@doitmarketing.com | p: 610.716.5984
    • 12. Step 4: Ask for Speaking!Hi Susan, This is David Newman. I speak to groups of [WHO]who want to [OUTCOME] and [RESULT]. I’m writing to see if aprogram like this might be valuable for your members.Hi Susan, This is Jane Buck. I speak to groups of bankers whowant to get more small business banking customers and boostboth deposits and lending. I’m writing to see if a program likethis might be valuable for your members.Hi Susan, This is Betsy Ross. I speak to groups of cancerpatients who want to feel good and look great even duringtreatment. I’m writing to see if a program like this might bevaluable for your patients and nurses. e: david@doitmarketing.com | p: 610.716.5984
    • 13. Make Sure This Sticks!• Email me, call me, put me on your team• Get your FREE Social Media Starter Kit• Visit www.doitmarketing.com for more resources e: david@doitmarketing.com | p: 610.716.5984
    • 14. “Hey David, Great Stuff! What Else Could We Do Together?”• Thanks for asking!• Work with me 1-on-1:• http://www.doitmarketing.com/marketing-coach/• Simple Marketing Success program starts 9/5/12:• http://www.SimpleMarketingSuccess.com• Let me know if you’d like to discuss… Thank YOU! e: david@doitmarketing.com | p: 610.716.5984