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doit marketing doitmarketing AYP conference keynote. Get more free resources @ http://www.doitmarketing.com …

doit marketing doitmarketing AYP conference keynote. Get more free resources @ http://www.doitmarketing.com

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  • Copyright Spalutions! 2010
  • Copyright Spalutions! 2010
  • Copyright Spalutions! 2010
  • Copyright Spalutions! 2010
  • Copyright Spalutions! 2010

Transcript

  • 1. Social Media andUncommon Marketing David Newman e: david@doitmarketing.com | p: 610.716.5984
  • 2. David Newmans e: david@doitmarketing.com | p: 610.716.5984
  • 3. “W is this guy?” ho e: david@doitmarketing.com | p: 610.716.5984
  • 4. Social MediaMARKETING e: david@doitmarketing.com | p: 610.716.5984
  • 5. Quick Poll: W are Y HO OU?• I love social media• I hate social media• W is social media? hat“I don’t care about social media. I care aboutmore leads, better prospects, more members,value-first marketing, building a community,becoming a trusted resource & helping others” e: david@doitmarketing.com | p: 610.716.5984
  • 6. Outbound Marketing e: david@doitmarketing.com | p: 610.716.5984
  • 7. Outbound Marketing 800-555-1234 Annoying Salesperson e: david@doitmarketing.com | p: 610.716.5984
  • 8. Bad News…VOLUNTARYATTENTION e: david@doitmarketing.com | p: 610.716.5984
  • 9. More Bad News… e: david@doitmarketing.com | p: 610.716.5984
  • 10. Answers, Advice, SolutionsContent SEO Social Media e: david@doitmarketing.com | p: 610.716.5984
  • 11. Inbound Marketing Inbound marketing Get Found pulls people to YOU Convert e: david@doitmarketing.com | p: 610.716.5984
  • 12. GOOD News: Budget vs. Brains e: david@doitmarketing.com | p: 610.716.5984
  • 13. Inbound Gives Leverage 13 e: david@doitmarketing.com | p: 610.716.5984
  • 14. e: david@doitmarketing.com | p: 610.716.5984
  • 15. e: david@doitmarketing.com | p: 610.716.5984
  • 16. e: david@doitmarketing.com | p: 610.716.5984
  • 17. Plain English• Social Networking = Relationships (Hello!) – Facebook, Twitter, LinkedIn• Social Media = Resources (Here!) – Blogs, audio, video, slides, photos, music• Social Bookmarking = Reciprocity (Hey!) – Delicious, Digg, StumbleUpon e: david@doitmarketing.com | p: 610.716.5984
  • 18. Social Media – So What?• Y can bypass gatekeepers (ad agencies, ou PR people, media outlets) and publish your own content: value-rich web sites, blogs, YouTube videos, photos, resources...• So you reach consumers directly…• More involvement & More engagement…• More & better prospects = More members e: david@doitmarketing.com | p: 610.716.5984
  • 19. NEWMODEL: Where U at? e: david@doitmarketing.com | p: 610.716.5984
  • 20. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr e: david@doitmarketing.com | p: 610.716.5984
  • 21. 4 Steps• Publish (Get Found)• Promote (Amplify)• Optimize (Magnetize)• Capture (Convert) e: david@doitmarketing.com | p: 610.716.5984
  • 22. 1. Publish e: david@doitmarketing.com | p: 610.716.5984
  • 23. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn e: david@doitmarketing.com | p: 610.716.5984
  • 24. W to Publish? hat• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases e: david@doitmarketing.com | p: 610.716.5984
  • 25. Where to Publish? e: david@doitmarketing.com | p: 610.716.5984
  • 26. W Share meaty content rite Repurpose Articles into… Blogs into… PPT/PDF into… Podcasts into… Videos into... ??????? e: david@doitmarketing.com | p: 610.716.5984
  • 27. Blog e: david@doitmarketing.com | p: 610.716.5984
  • 28. Blog Topic Ideas• List of 5 ideas, trends or thoughts• Publish a list of links• Take a recent experience and share it• Answer questions you received recently• W orkouts, recipes, kids activities, tips• Turn a press release into a blog article• Check your email outbox e: david@doitmarketing.com | p: 610.716.5984
  • 29. Blogging for Y Y our MCA• Share relevant information• W consistently – at least once rite or twice a week• Post links, articles, photos and videos• Make it personal and fun but… Think before you post! e: david@doitmarketing.com | p: 610.716.5984
  • 30. PUBLISH CONTENT: Where u at? e: david@doitmarketing.com | p: 610.716.5984
  • 31. 2. Promote (Amplify) e: david@doitmarketing.com | p: 610.716.5984
  • 32. It’s Not Y Daughter’s Social Media our e: david@doitmarketing.com | p: 610.716.5984
  • 33. Social Media = Networking• Become a real member of the community• Add value to the community – Ask and answer questions – Be concise – Be responsive• More effective than live cocktail parties – Encourage involvement & engagement – Other people can listen in easily e: david@doitmarketing.com | p: 610.716.5984
  • 34. e: david@doitmarketing.com | p: 610.716.5984
  • 35. Twitter for Y Y our MCA• www.Twaitter.com or www.SocialOomph.com• WHAT to automate – Resources, articles, retweets, quotes, news• W NOT to hat – Relationships, reciprocity, authenticity• 5-7 day cycles• W ed-Fri 5am, 9am, 1pm, 3pm, 6pm, 11pm ET e: david@doitmarketing.com | p: 610.716.5984
  • 36. Twitter Tips• Use the # sign with your city’s name, or other subject  attract more local or targeted to followers. Example: #Philadelphia or #swimming• Use Twitter to provide information that helps your followers - not just sell them on what you do. Link to articles, blogs, videos, etc. e: david@doitmarketing.com | p: 610.716.5984
  • 37. e: david@doitmarketing.com | p: 610.716.5984
  • 38. Facebook 3 peaks: Early morning (7 a.m.) After work (5 p.m.) Late at night (11 p.m.) e: david@doitmarketing.com | p: 610.716.5984
  • 39. Facebook for Y Y our MCA• Personal Profiles for Staff• Groups for Each Class• YBusiness (Fan) Page• Participate in Industry Groups and Events• Link your Y Blog ’s e: david@doitmarketing.com | p: 610.716.5984
  • 40. Facebook: Make it friend-ly!• Start a Facebook business page• Add value – not just Y Y Y , , !• Connect with people in your target market• Get and stay active• Share valuable tips and ideas• Play with Facebook ads – very enlightening! e: david@doitmarketing.com | p: 610.716.5984
  • 41. e: david@doitmarketing.com | p: 610.716.5984
  • 42. YouTube and Y Y our MCA Demos, techniques and short clips from your instructors Offer virtual tours (pool, gym, machine room, fields, etc) Assemble a collection of videos to share with your members, families, community Promote events and classes via website and social media e: david@doitmarketing.com | p: 610.716.5984
  • 43. PROMOTE/Amplify: Where U at? e: david@doitmarketing.com | p: 610.716.5984
  • 44. W W hy ON’T this happen?• Overwhelm • Breathe – small steps• Too much “other” work • This IS the work• Not sure where to start • EEE• Lack of plan • Verb-noun-date plan• Lack of calendar • Create SMM calendar e: david@doitmarketing.com | p: 610.716.5984
  • 45. 3. Optimize (Magnetize) e: david@doitmarketing.com | p: 610.716.5984
  • 46. Good news & bad news…• Philadelphia fitness center - 0• Hershey PA gyms - 0• Harrisburg health club - 0• W ilmington exercise class – #7 but…• Wilmington DE day camp – #7 Bingo! e: david@doitmarketing.com | p: 610.716.5984
  • 47. http://Website.Grader.com e: david@doitmarketing.com | p: 610.716.5984
  • 48. Y can attract oufolks offline too... e: david@doitmarketing.com | p: 610.716.5984
  • 49. Optimize: Where U at? e: david@doitmarketing.com | p: 610.716.5984
  • 50. 4. Convert e: david@doitmarketing.com | p: 610.716.5984
  • 51. Convert with Landing Pages Target MarketConversion is where we takewhat we have spent time and Website Visitorsmoney to get (visitors) andchange it into somethingvaluable to marketing (leads). LeadsA cost becomes a benefit. Opportunities Customers e: david@doitmarketing.com | p: 610.716.5984
  • 52. Landing Page Tips e: david@doitmarketing.com | p: 610.716.5984
  • 53. Landing Page Tips• Limited navigation• Clear and simple• Form above fold e: david@doitmarketing.com | p: 610.716.5984
  • 54. Landing Page Uses• Call to action on website homepage• Links in all email newsletters / emails• Use for all pay-per-click ads• Track hits/opt-ins after fundraisers or events e: david@doitmarketing.com | p: 610.716.5984
  • 55. SMM tips• It’s NOT about Y (or the Y OU !)• It’s NOT FREE• It’s NOT FAST• Offer INSTANT value• Content > Conversation > Conversion e: david@doitmarketing.com | p: 610.716.5984
  • 56. e: david@doitmarketing.com | p: 610.716.5984
  • 57. Homework• Get ACTIVE on Twitter, Facebook, YouTube – David Newman, @ dnewman – Begin connecting with people and offer value• (Re-)Commit to BLOGGING – Share ideas worth talking about (spreadable) – Cultivate and communicate your expertise (solve problems!)• Focus FIRST on MARKETING – Social media is a tactic and a context e: david@doitmarketing.com | p: 610.716.5984
  • 58. Final Thoughts• Start small• Stick to your plan and create your calendar• Learn as you go and adjust based on results• Get Y Social Media Marketing Starter Kit our• THANK Y OU!!! e: david@doitmarketing.com | p: 610.716.5984