Educationhttp://www.distilled.net/u/ or http://www.seomoz.org/beginners-guide-to-seo
Build Branded Mindsharethrough ContentBuild, outreach through SEO/PR, design it well. Video can work well.Also, don’t put your blog on a subdomain. Links to it won’t count towardsyour overall site.
Pro tip – Make people happy toshare their profile.Delight your users, whoever they are.
Get Coverage for Contentthrough OutreachFind your audience, build content for them, leverage PR
Be Solid TechnicallyUse SEOmoz Pro (30 day free trial then $99/mo). It’s worth it.
Case Study Traffic Tripled Made technical fixes
Case Study This stuff works Traffic Tripled Made technical fixes
Where do you start? 1. Hire a consultant to at least do a technical and content audit of your site. 2. Look for opportunity for links from places you’ve already been mentioned. 3. Give content away in exchange for a link. Create content targeted at your ideal users. Where do they hang out online? 4. Build rich pages, not squeeze pages. Squeeze pages don’t rank. 5. Read The Beginner’s Guide to SEOhttp://www.seomoz.org/beginners-guide-to-seo
Three Burning Questions 1) Think about keywords your site should rank for. Why did you choose this keyword? 2) Where does your audience hang out online, and how can you meet them where they are? Brainstorm one piece of content that will get you press, links, and new users. Bonus - Who will help you get there, or who do you need to meet? 3) What other inbound marketing channels could you leverage to hack SEO and get links? Be creative. 4) What’s one thing you can do tomorrow to delight your customers so that they will tell all their friends about your product? How can you then encourage them to link to you?